“It’s Britney Bitch!” is all the blurb you get in the ‘About’ section of a new podcast that launched on Spotify on 7 October – all 89 episodes of it. And each […]
Boxing Day wasn’t so festive for Sony Music, as the label’s global Twitter account fell victim to hackers.
“Britney Spears is dead by accident! We will tell you more soon #RIPBritney” tweeted @SonyMusicGlobal, with Bob Dylan’s official Twitter account joining in with a “Rest in peace @britneyspears” tweet that was also the work of hackers.
Unfortunately, it seems that Britney Spears fans didn’t really want a piece of her – at least when it came to mobile games. Publisher Glu Mobile released Britney Spears: American […]
Now Britney Spears, with only around half of the social followers Perry has accumulated, is trying her hand at mobile gaming with Britney Spears: American Dream. It treads much the same path as previous Glu games: become a star with the help of your new digital pop pal (Britney), who guides you through recording studios, shooting promo videos and (oh-oh) navigating the threat of your pop nemesis who is also dreaming of the A-List life.
Mobile gaming is predicted to be a $100bn industry in 2016, with the bulk of those revenues coming from “freemium” games that make their money from in-app purchases.
It’s no surprise to see the music industry hoping to capitalise, then. Mobile games firm Glu Mobile has signed licensing deals with Katy Perry, Britney Spears, Nicki Minaj and Taylor Swift, while Iron Maiden recently released their own freemium mobile game too.
Leaving metal aside for a moment, can the biggest pop stars be lucrative mobile-game hits? Glu’s latest financial results are a warning against getting too carried away with the idea.
Lead: Facebook wants more and more musicians to go native – i.e. by uploading videos directly onto their pages rather than embedding from YouTube or Vevo. With native uploads being pushed higher up the social network’s algorithm – and with labels battling over the yawning “value gap” with YouTube – the timing for Facebook’s play here […]
Not digital marketing, as such: more physical marketing for Britney Spears’ new single ‘Pretty Girls’, which made its debut in a number of Uber cabs in Los Angeles. Yes, that’s […]
Mobile games firm Glu Mobile has been making stacks of money with its Kim Kardashian: Hollywood game, and announced a few months ago that it was working on a similar […]
Rihanna, Britney Spears, Lil Wayne and Nicki Minaj could soon be key partners for actor and investor Ashton Kutcher’s A+ website, according to Business Insider. They’ve all been in talks […]
To promote her new album Britney Speaks took to Twitter.
Britney Spears is using digital service ThingLink to post GIFs teasing her new single that features in the soundtrack to The Smurfs 2.
US social video apps Socialcam and Viddy are engaged in a battle for hearts and minds in the entertainment industry.