Posted inNews

Apple Music goes Boss-eyed with its Bruce Springsteen Week

Apple Music is pushing all the boats out for the release of Bruce Springsteen’s 20th studio album ‘Letter to You’.

There’ll be a week of radio shows on its new Apple Music Hits station, plus an album listening party and live Q&A, and a documentary on the Apple TV+ service, which drops on Friday alongside the album.

It’s a big push, and a reminder that Apple Music is now very keen on the classic/heritage audience. Which, we guess, is a category that Gorillaz might also fall into now, although if we’re dividing these things up by station, they’re still an Apple Music 1 artist rather than just Apple Music Hits.

Posted inMarketing, Sandbox

Music Ally Sandbox 100 – Welcome to 2014

Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they’d love to consign to the dustbin of history. Beats and YouTube come out with glowing reports but social media statistics and Facebook ads are among those being put in detention.

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