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Posted inAnalysis

Why Chance the Rapper doesn’t mean the death of labels (guest column)

This guest column comes from Bruno Guez, CEO and founder of Revelator:

In May of 2015, Chance the Rapper set the music industry on fire with a simple tweet that showed download numbers for the album Surf from The Social Experiment. In a single week, the full album had been downloaded 618,000 times with single track downloads crossing the 10 million mark.

Apparently, not to be outdone by himself, earlier last year, Chance pulled off the arguably more exceptional feat of becoming the first streaming-only album to chart on the Billboard 200 reaching as high as number eight overall.