Tag: bts

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Take cover! Viberate claims Blackpink are bigger than BTS

It takes a brave person to get involved in arguments between the world’s keenest superfans over whether one artist is better or bigger than another. So doff your caps but retreat a safe distance from music-database Viberate,...
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BTS are top-ups of the pop-ups

The idea of the pop-up tied into an album release is hardly new and often involves taking over a small and recently vacated shop (or the site of a different pop-up from the previous week) and selling a few T-shirts and posters...
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Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success...
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TikTok launches a #CNSchallenge for BTS member J-Hope

What was that we were writing yesterday in our report on BTS joining TikTok? “We can expect BTS’ profile to be the ideal springboard for a hashtag challenge in the near future.” The very near future, as it...
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K-Pop stars BTS are the latest artist to join TikTok

At the time of writing, it’s 19 hours since Big Hit Entertainment’s official Twitter profile for BTS made this announcement: “#BTS TikTok Channel Open!”. 19 hours later, BTS’ TikTok account is...
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BTS fuelled Big Hit Entertainment surge in first half of 2019

Korean music firm Big Hit Entertainment held its latest media briefing yesterday, and dropped some impressive numbers to show how its business is surging in 2019. The company’s revenues in the first half of 2019 were more...
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Lil Nas X gets BTS in for his latest Old Town Road remix

‘Old Town Road’ is old hat: it’s all about ‘Seoul Town Road’ with the cool kids nowadays. Maybe. Yes, Lil Nas X has dropped yet another remix of this year’s biggest track: RM from K-Pop stars BTS is the collaborator...
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Sandbox issue 232: Music Marketing in Trigger Cities

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
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Report: Big Hit Entertainment may launch own streaming platform

Music Ally has been reporting recently on BTS World, the mobile game launched as a partnership between BTS’ management company Big Hit Entertainment and gaming firm Netmarble. Now a report claims the companies may be looking...
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BTS World mobile game launches today with another new track

Today’s the day that BTS fans get to play the band’s new, official mobile game, BTS World. It’s being released by publisher Netmarble as a free download for Android and iOS from this evening (26 June). As we reported...
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Messenger creates sticker pack for BT21/BTS

You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back stories and also created merchandise lines for them....
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Sandbox Issue 228: Marketing on a Budget

Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...