Sandbox issue 232: Music Marketing in Trigger Cities
Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
July 11, 2019
Report: Big Hit Entertainment may launch own streaming platform
Music Ally has been reporting recently on BTS World, the mobile game launched as a partnership between BTS’ management company Big Hit Entertainment and gaming firm Netmarble. Now a report claims the companies may be looking...
July 10, 2019
BTS World mobile game launches today with another new track
Today’s the day that BTS fans get to play the band’s new, official mobile game, BTS World. It’s being released by publisher Netmarble as a free download for Android and iOS from this evening (26 June). As we reported...
June 26, 2019
Messenger creates sticker pack for BT21/BTS
You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back stories and also created merchandise lines for them....
May 31, 2019
Sandbox Issue 228: Marketing on a Budget
Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
May 15, 2019
BTS are getting their own mobile game called BTS World
In perhaps the first example of K-Pop megastars BTS following in the footsteps of metal legends Iron Maiden – readers, write in if you can think of another! – BTS are getting their own mobile game. It’s called BTS...
May 10, 2019
BTS top YouTube global artist chart with Blackpink at number two
Music Ally reported last week on the success of K-Pop group Blackpink, specifically on YouTube, where they topped its weekly artists chart with 342m views for their music. Now they’ve been unseated… by another K-Pop group....
April 24, 2019
BTS smash YouTube record with 78m first-day views of ‘Boy With Luv’
2019 is going to be a very big year for K-Pop stars BTS, spurred by their new mini-album ‘Map of the Soul: Persona’. Milestones are already tumbling. The band’s ‘Boy With Luv’ video smashed YouTube’s single-day...
April 15, 2019
BTS success fuelled record year for Big Hit Entertainment
You may have noticed that K-Pop band BTS are just a little bit popular around the world. That’s now translating into financial success for the company behind them, Big Hit Entertainment. The firm reported a 132% growth...
March 21, 2019
Spotify joins BTS’ global ‘Armypedia’ scavenger hunt campaign
K-Pop megastars BTS are preparing for the release of their new album, ‘Map of the Soul: Persona’, in April. There’s an interesting digital-marketing campaign going on ahead of the release too. It’s a scavenger hunt...
March 19, 2019
K-Pop music sparked 5.3bn tweets on Twitter in 2018
Twitter is shouting proudly about the popularity of Korean pop music within its community: “With a new global record of 5.3 billion tweets last year” according to a blog post yesterday. Naturally, this is about K-Pop’s...
February 22, 2019
BTS member Jimin breaks SoundCloud’s first-day streams record
Jimin, one of the members of K-Pop stars BTS, started 2019 in impressive style, by breaking SoundCloud’s record for most first-day streams of a track. Jimin uploaded a song called ‘Promise’ on 31 December, and it raced...
January 4, 2019