Sandbox Issue 249: What music can learn from YouTube’s biggest channels
Lead: Music is critical to YouTube while the music industry (beyond the politics of the value gap debate) is hugely reliant on the platform. But so too are other content types. We look at the biggest channels on YouTube generally...
April 2, 2020
BTS로 한국어 배우기 (that’s ‘Learn Korean with BTS’ in Korean)
We really hope that means ‘Learn Korean with BTS’ – blame Google Translate if not! We wrote about Weverse earlier this year as part of our report on K-Pop giant Big Hit Entertainment’s latest financial...
March 24, 2020
BTS YouTube premiere broke records with 1.54m concurrent viewers
Earlier this week, we reported on a strong start for K-Pop stars BTS’ latest music video, ‘Kinetic Manifesto Film: Come Prima’, on YouTube. The video was the fifth biggest 24-hour debut in YouTube history, but it turns...
February 28, 2020
A BTS-fuelled IPO is still on for Big Hit Entertainment
Warner Music Group is having an IPO. Universal Music Group will be having an IPO. And now K-Pop giant Big Hit Entertainment’s plans for its own initial public offering appear to be progressing too. The company, whose biggest...
February 27, 2020
K-pop streams top 41bn on Spotify – and 8bn of them are BTS
With BTS’ latest album ‘Map of the Soul: 7’ making waves around the world, it’s a good time for a streaming service to be shouting about the popularity of K-Pop on its platform. Spotify is that service: the company...
February 25, 2020
Despite link issues, BTS TikTok #OnChallenge has 133.8m views
We reported last week on TikTok’s coup in securing a 30-second exclusive preview of ‘ON’ – a track from the new BTS album – ahead of its official release to streaming services. The app challenged fans to create...
February 24, 2020
TikTok gets a BTS premiere (plus a Republic Records series)
In 2020 there are few music exclusives bigger than being the first place the famously-passionate BTS Army can hear a new track from the K-Pop stars. So it’s a mark of TikTok’s ambitions in the music industry that it’s...
February 20, 2020
K-Pop firm Big Hit Entertainment’s revenues double to $494m
Big Hit Entertainment, the South Korean powerhouse behind BTS and TXT among others, has revealed its latest growth stats. Its revenues in 2019 topped ₩587.9bn ($494m), doubling those in 2018, and it had operating profits...
February 6, 2020
BTS show off Spotify stats, but YouTube still bigger for them
The latest act to get into the Spotify Wrapped co-promotion mood are BTS, with the headline stat being that their music has been streamed over 3bn times on Spotify in 2019. Those streams come from 60 million people across...
December 16, 2019
BTS Army’s latest battle was with… the World Record Egg
Yesterday, Twitter announced that the most-retweeted tweet of 2019 was January’s ‘World Record Egg’ – an attempt to break the previous retweets record with a photo of an egg. According to Twitter, the egg beat a...
December 10, 2019
Take cover! Viberate claims Blackpink are bigger than BTS
It takes a brave person to get involved in arguments between the world’s keenest superfans over whether one artist is better or bigger than another. So doff your caps but retreat a safe distance from music-database Viberate,...
November 14, 2019