BTS break YouTube’s 24-hour debut record with 45m views
Ahead of their US tour, which has already seen tickets selling out in a jiffy, K-Pop stars BTS have just broken a notable YouTube record.
August 28, 2018
Spotify falls foul of BTS Army with chopsticks-emoji tweet
And *that* is certainly a headline we couldn’t have envisaged writing when this bulletin started life 15 years ago, folks… Spotify probably thought it was having some light-hearted fun when it published a blog post called Five...
July 23, 2018
BTS characters BT21 get exclusive on Facebook Messenger
Have you heard of BT21? They’re the animated characters created by K-Pop megastars BTS, who’ve become a popular merchandising line in their own right. Now they’re enjoying a new extension on Facebook Messenger, as well...
July 17, 2018
BTS beat YouTube’s 24-hour views record for 2018
Despa-WHO-to? K-Pop band BTS are the flavour of the month (again) on YouTube with their new single ‘Fake Love’. According to the video service, the official video did 35.9m views in its first 24 hours: the biggest...
May 22, 2018
First BTS ‘Burn the Stage’ episode does 3.9m views in 15 hours
The first two episodes of K-Pop stars BTS’ new ‘Burn the Stage’ documentary series went live on YouTube overnight. The first episode was made available for free on the band’s own channel, with the second (and future)...
March 29, 2018
Sandbox Issue 200: Pod it like it’s Hot
This week’s lead feature looks at podcasting, and its relevance to labels and artists. With an estimated 484 million podcast listeners worldwide at the end of 2017, can the format help bring back some of the context to...
March 21, 2018
K-Pop stars BTS are getting their own YouTube Red series
YouTube has been one of the main engines behind the global success of K-Pop band BTS in the last year. Now they’re getting their own series on its YouTube Red subscription service. The eight-episode series is called...
March 14, 2018
BTS included: Spotify hails its 6.6bn K-Pop streams since 2015
Spotify users have streamed 6.6bn songs from K-Pop artists since the company launched its K-Pop hub in 2015, racking up more than 14.4bn minutes of listening. That’s according to a blog post published by Spotify yesterday...
November 24, 2017
K-Pop band BTS are world-record breakers on Twitter
South Korean boy-band BTS made a splash at the American Music Awards last weekend, and now they’re breaking records on Twitter too. They’ve been included in this year’s Guinness Book of World Records for “having...
November 23, 2017
K-Pop band BTS team up with Line for characters and merch
Japanese messaging app Line has always made a big thing of its animated characters, which are used as ‘stickers’ in its users’ conversations, as well as appearing in mobile games, merchandise and cartoons. Now the...
October 23, 2017