BTS set a new world record for livestreamed music audience
We’ve already reported on BTS’s successful ‘Bang Bang Con’ livestreamed concert in June. Now it’s been awarded an official Guinness World Record for attracting the ‘most viewers for...
July 23, 2020
What can the global music industry learn from K-Pop and South Korea?
K-pop is the genre that ate the world whole. Acts like BTS, Blackpink, Twice and TVXQ are not just some of the biggest acts within the genre – they are some of the biggest acts in the world. There is a lot that other artists...
July 13, 2020
BTS Army (and Cape Verde) help K-Pop stars break iTunes record
Is there any country in the world where BTS aren't big? They're certainly big in Cape Verde: their 'Black Swan' track has gone to number one in the country's iTunes chart. Why are we writing about this? Well, this was...
July 7, 2020
Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea
Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...
June 24, 2020
BTS take over Uno! mobile game and donate to Crew Nation
Music Ally knows card game 'Uno!' best for being second only to Monopoly in the chart of 'games most likely to cause almighty family rows at Christmas'. What we don't know it for, until now, are digital marketing campaigns...
June 23, 2020
756k fans paid to watch BTS’ Bang Bang Con livestream
Last weekend, K-Pop stars BTS held their first ‘Bang Bang Con The Live’ livestreamed concert, organised through a partnership between Big Hit Entertainment and US firm Kiswe Mobile. It let fans choose from one...
June 16, 2020
Sandbox Issue 249: What music can learn from YouTube’s biggest channels
Lead: Music is critical to YouTube while the music industry (beyond the politics of the value gap debate) is hugely reliant on the platform. But so too are other content types. We look at the biggest channels on YouTube generally...
April 2, 2020
BTS로 한국어 배우기 (that’s ‘Learn Korean with BTS’ in Korean)
We really hope that means ‘Learn Korean with BTS’ – blame Google Translate if not! We wrote about Weverse earlier this year as part of our report on K-Pop giant Big Hit Entertainment’s latest financial...
March 24, 2020
BTS YouTube premiere broke records with 1.54m concurrent viewers
Earlier this week, we reported on a strong start for K-Pop stars BTS’ latest music video, ‘Kinetic Manifesto Film: Come Prima’, on YouTube. The video was the fifth biggest 24-hour debut in YouTube history, but it turns...
February 28, 2020
A BTS-fuelled IPO is still on for Big Hit Entertainment
Warner Music Group is having an IPO. Universal Music Group will be having an IPO. And now K-Pop giant Big Hit Entertainment’s plans for its own initial public offering appear to be progressing too. The company, whose biggest...
February 27, 2020
K-pop streams top 41bn on Spotify – and 8bn of them are BTS
With BTS’ latest album ‘Map of the Soul: 7’ making waves around the world, it’s a good time for a streaming service to be shouting about the popularity of K-Pop on its platform. Spotify is that service: the company...
February 25, 2020
Despite link issues, BTS TikTok #OnChallenge has 133.8m views
We reported last week on TikTok’s coup in securing a 30-second exclusive preview of ‘ON’ – a track from the new BTS album – ahead of its official release to streaming services. The app challenged fans to create...
February 24, 2020