TikTok gets a BTS premiere (plus a Republic Records series)
In 2020 there are few music exclusives bigger than being the first place the famously-passionate BTS Army can hear a new track from the K-Pop stars. So it’s a mark of TikTok’s ambitions in the music industry that it’s...
February 20, 2020
K-Pop firm Big Hit Entertainment’s revenues double to $494m
Big Hit Entertainment, the South Korean powerhouse behind BTS and TXT among others, has revealed its latest growth stats. Its revenues in 2019 topped ₩587.9bn ($494m), doubling those in 2018, and it had operating profits...
February 6, 2020
BTS show off Spotify stats, but YouTube still bigger for them
The latest act to get into the Spotify Wrapped co-promotion mood are BTS, with the headline stat being that their music has been streamed over 3bn times on Spotify in 2019. Those streams come from 60 million people across...
December 16, 2019
BTS Army’s latest battle was with… the World Record Egg
Yesterday, Twitter announced that the most-retweeted tweet of 2019 was January’s ‘World Record Egg’ – an attempt to break the previous retweets record with a photo of an egg. According to Twitter, the egg beat a...
December 10, 2019
Take cover! Viberate claims Blackpink are bigger than BTS
It takes a brave person to get involved in arguments between the world’s keenest superfans over whether one artist is better or bigger than another. So doff your caps but retreat a safe distance from music-database Viberate,...
November 14, 2019
BTS are top-ups of the pop-ups
The idea of the pop-up tied into an album release is hardly new and often involves taking over a small and recently vacated shop (or the site of a different pop-up from the previous week) and selling a few T-shirts and posters...
October 11, 2019
Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced
Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success...
October 3, 2019
TikTok launches a #CNSchallenge for BTS member J-Hope
What was that we were writing yesterday in our report on BTS joining TikTok? “We can expect BTS’ profile to be the ideal springboard for a hashtag challenge in the near future.” The very near future, as it...
September 27, 2019
K-Pop stars BTS are the latest artist to join TikTok
At the time of writing, it’s 19 hours since Big Hit Entertainment’s official Twitter profile for BTS made this announcement: “#BTS TikTok Channel Open!”. 19 hours later, BTS’ TikTok account is...
September 26, 2019
BTS fuelled Big Hit Entertainment surge in first half of 2019
Korean music firm Big Hit Entertainment held its latest media briefing yesterday, and dropped some impressive numbers to show how its business is surging in 2019. The company’s revenues in the first half of 2019 were more...
August 22, 2019
Lil Nas X gets BTS in for his latest Old Town Road remix
‘Old Town Road’ is old hat: it’s all about ‘Seoul Town Road’ with the cool kids nowadays. Maybe. Yes, Lil Nas X has dropped yet another remix of this year’s biggest track: RM from K-Pop stars BTS is the collaborator...
July 26, 2019
Sandbox issue 232: Music Marketing in Trigger Cities
Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
July 11, 2019