Posted inSandbox

Sandbox Issue 241: Music Merchandising Moves On

Lead: Billboard has just announced new chart rules around merchandise and album bundles in the US (effective from January 2020), seeking to close some of the loopholes that have been exploited here in recent years. This could have enormous repercussions for how merchandising is used in marketing in the future. In the not-so-distant past, a […]

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Posted inNews

Spotify / Hulu bundle signups end in the US for everyone except students

Spotify launched its first bundled subscription with video-streaming service Hulu in the US in September 2017, for $4.99 a month. The company later rolled it out as a $12.99-a-month option for all American customers in April 2018, then dropped the price to $9.99 a month in March this year.

Now a surprise: Spotify has ended the ability of anyone except students to sign up for a combined Spotify/Hulu subscription. “It’s no longer possible to sign up to this deal unless you’re eligible for the student discount,” explains a page on Spotify’s support website.