One of the future trends we’ve been writing about in recent times is the potential for ‘super bundles’ of music with other content and media, from TV shows and films, […]
Tag: Bundles
Posted inNews
T-Mobile US launches three-month Tidal trial for customers
Telco bundles can help drive up subscriber numbers when certain networks buddy up with particular DSPs. It is no surprise that T-Mobile US users are being offered three months of Tidal for […]
Posted inNews
Super-bundle plans reportedly missing from Apple Music’s new deals
Amid all the blow-by-blow speculation about the progress of Spotify’s licensing renewals with major labels, it’s been easy to forget that – sit down for this revelation – other streaming […]
Posted inNews
Discounted SiriusXM / Pandora bundle subscription may be on the way
Since acquiring Pandora last year, SiriusXM has tested a few way that the two companies can work together, like turning some of its talk-radio shows into podcasts for Pandora. Now […]
Posted inNews
Music Merchandising Moves On
A T-shirt or a flimsy tour programme was the bulk of merchandise in the “old days” – mass-produced items to shift quickly when an act was on tour. Fortunately, things […]
Posted inSandbox
Sandbox Issue 241: Music Merchandising Moves On
Lead: Billboard has just announced new chart rules around merchandise and album bundles in the US (effective from January 2020), seeking to close some of the loopholes that have been exploited here in recent years. This could have enormous repercussions for how merchandising is used in marketing in the future. In the not-so-distant past, a […]
To access this post, you must subscribe. If you are already a subscriber, log in here.
Posted inNews
Billboard reveals new chart rules for album/merch bundles
As part of a chart battle last year in the US between Travis Scott and Nicki Minaj, all hell broke loose. The latter used her Queen Radio show on Beats 1 […]
Posted inNews
Report suggests Apple services bundle could debut in 2020
This feels like one of those Apple stories that’s going to be speculated about every few weeks until the company announces it. Bloomberg is the latest media outlet predicting that Apple will […]
Posted inNews
Entertainment bundles are coming: the question is the terms
Stop us if you’ve heard this one before: Apple wants to launch a new model of paying for music, and major labels are ‘wary’ of the implications. No, you haven’t […]
Posted inNews
Indian telco Airtel launches TV, video and music bundle
We’ve been talking about the prospect of music-streaming services being bundled with video and other services for some time now, often through the lens of what the big, global technology […]
Posted inNews
Spotify’s latest telco-bundle partnership is with AT&T
Spotify has announced its latest partnership with a telco, and it’s a big one: AT&T in the US. Subscribers to the network’s ‘AT&T Unlimited & More Premium’ contract can choose […]
Posted inNews
Spotify / Hulu bundle signups end in the US for everyone except students
Spotify launched its first bundled subscription with video-streaming service Hulu in the US in September 2017, for $4.99 a month. The company later rolled it out as a $12.99-a-month option for all American customers in April 2018, then dropped the price to $9.99 a month in March this year.
Now a surprise: Spotify has ended the ability of anyone except students to sign up for a combined Spotify/Hulu subscription. “It’s no longer possible to sign up to this deal unless you’re eligible for the student discount,” explains a page on Spotify’s support website.