Campaigns :: 22 September 2021 – Beatport, Waterparks, Vengaboys, and Coldcut
Beat the ‘Tok: Beatport runs TikTok DJ duet challenge We occasionally veer away from artist-centric campaigns here to include interesting things that companies (usually DSPs, but not always) do in terms of their own marketing....
September 22, 2021
Camila Cabello and Shawn Mendes team up for Calm Together hub
The latest artists working with mindfulness startup Calm are Camila Cabello and Shawn Mendes, who have signed a ‘multi-year’ deal with the company. This includes a series of audio tracks called ‘Breathe Into It’ that...
May 18, 2021
London Grammar launches ‘meditative mixes’ on Calm
British band London Grammar are the latest artist to work with mindfulness startup Calm, and the interesting thing about this partnership is that their label is fully involved too. Sony Music’s 4th Floor Creative and...
April 29, 2021
Calm teams with Universal Music for 60-minute sleep remixes
That new Ariana Grande remix put us to sleep! Not an insult… We’ve written about some of mindfulness startup Calm’s partnerships with individual artists to create bespoke music for its service. Now it’s...
March 19, 2021
Calm gets an exclusive 60-minute sleep track from Keith Urban
Have you heard the new music from country star Keith Urban? It puts you to sleep! For once, not a criticism. Urban is the latest artist to work with mindfulness startup Calm on exclusive material. In his case, that’s...
February 12, 2021
Mindfulness app Calm raises $75m at a valuation of $2bn
Investors aren’t chilled about meditation: they’re very excited, and they’re splashing their cash accordingly. One of the digital mindfulness space’s big players, Calm, has raised another $75m of funding,...
December 9, 2020
Feeling Good: free report on music, fitness, wellbeing and technology
Earlier this month, Music Ally teamed up with British industry body the BPI for an online event called ‘Feeling Good’ about the intersection of music, fitness/wellbeing and technology. Now we’ve published a tie-in...
October 13, 2020
BPI and Music Ally event on music, wellbeing and technology
There are a lot of exciting things happening around music, wellbeing and fitness in 2020: from artists working with meditation services like Calm and Headspace, to the growth of Peloton and other fitness startups who make...
September 24, 2020
Diplo releases ambient music in Calm meditation app
Grammy-award-winning artist, producer, and DJ Diplo is about to release his first ambient album, MMXX, and has partnered with “mental fitness” app, Calm, to premier five of the tracks from his upcoming album –...
August 31, 2020
Julianna Barwick releases three tracks on meditation app Calm
Julianna Barwick is the latest artist to release music through meditation app Calm, following in the footsteps of Moby, Above & Beyond and Kygo. Barwick, who's signed to Ninja Tune, is releasing three extended versions...
August 7, 2020
Harry Styles reads a ‘sleep story’ for meditation app Calm
"Hello. I'm Harry Styles..." Those four words have set off some social-media excitement overnight, spoken by Styles himself in a promo video for meditation app Calm. He's going to be reading one of the 'sleep stories'...
July 7, 2020
Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea
Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...
June 24, 2020