Harry Styles reads a ‘sleep story’ for meditation app Calm
"Hello. I'm Harry Styles..." Those four words have set off some social-media excitement overnight, spoken by Styles himself in a promo video for meditation app Calm. He's going to be reading one of the 'sleep stories'...
July 7, 2020
Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea
Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...
June 24, 2020
Kygo creates an exclusive mix for Calm meditation app
Meditation and mindfulness app Calm has been moving deeper into music over the past 18 months – notably landing the launch exclusive for Moby’s ‘Long Ambients 2’ album last March; partnering with Above...
June 15, 2020
Calm and Headspace lead list of top meditation apps in the US
Meditation apps is a space that we’ve been following for a while now, as more of those apps license music and form partnerships with the music industry in other ways. Given the current global situation, it should come as...
April 2, 2020
Music Marketing’s Wellness and Fitness Drive
People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps...
November 13, 2019
Meditation and sleep app Calm now has a head of music
It’s been a busy year for mindfulness startup Calm: it raised $88m of funding in February and another $27m in July – the latter at a $1bn valuation for the company – while also releasing albums by Moby and Above &...
October 17, 2019
Meditation app Calm looks to expand into wholly unexpected genres
This LA Times profile on Michael Acton Smith, co-founder of meditation app Calm, is interesting on his career path – covering Moshi Monsters and explaining how he, as a Brit, established himself in California and helped...
October 11, 2019
Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
August 8, 2019
Above & Beyond release album through meditation app Calm
Calm is becoming quite the place for artists to release their music. The meditation app got an exclusive on Moby’s new album ‘Long Ambients 2’ in March this year, then earlier this month Sigur Rós launched a ‘Liminal...
July 26, 2019
Meditation app Calm raises $27m more funding at $1bn valuation
We’ve written about meditation startup Calm several times this year: for example when it raised an $88m funding round in February (an announcement that made us wonder whether Spotify would be doing more with meditation),...
July 2, 2019
Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX
Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
March 20, 2019