Tag: campaign

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Sandbox Issue 211: At The Sharp End. What to do (and not do) When a Song Suddenly Spikes

Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer...
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Sandbox 193: Playlisten without prejudice

Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching...
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Sandbox Issue 189: D2C gets cranked up

Lead: D2C started to flex its muscles just as the decline in the traditional CD market began to really bite. Now it is more important that ever as both a revenue driver and a means of ensuring ongoing fan engagement. We look...
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Hit or Hype: Inside the Broken Witt Rebels campaign

Last month, we reported on the mysterious marketing campaign for British band Broken Witt Rebels. It saw massive billboard ads in prominent UK locations, as well as a front-page Shazam promotion on daily newspaper Metro,...
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Twitter using ‘personas’ to help brands target ads

Twitter is boosting its audience insights analytics for advertisers with a couple of new features, including “personas” to make its audience more easily targetable. “With personas, you can easily learn about specific...
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Sandbox 132 – Up Periscope (and Meerkat)

Lead: Periscope and Meerkat are the two hottest (i.e. most hyped) apps of the year so far. Only a handful of musicians have used them in their marketing thus far and the results have been, frankly, mixed. We look at what...
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De La Soul reached $600k in crowdfunding for new album

Pioneering rap trio De La Soul’s Kickstarter campaign for a new album ended over the weekend with a bang: they reached $600,874 from 11,169 backers. That makes the campaign the second most lucrative musician-focused Kickstarter...
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Pebble Time smartwatch raises $20.3m on Kickstarter

A month ago, smartwatch maker Pebble launched its second Kickstarter campaign, for a new device called the Pebble Time. 15 hours later, it had raised $7.7m, and was well on its way to becoming the biggest ever Kickstarter...
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MixRadio teams with UN for #HappySoundsLike campaign

20 March is apparently the International Day of Happiness. No, we’d not heard of it either, but it’s a United Nations initiative to remind people around the world that “the pursuit of happiness is a fundamental human...
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Amanda Palmer up to $21.4k per ‘thing’ on Patreon

We reported on the launch of Amanda Palmer’s Patreon campaign earlier this week. A few days on – at the time of writing – she has 2,369 backers on the crowdfunding service committed to paying $21,463 per “thing”...
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Pebble Time smartwatch: $7.7m of Kickstarter orders in 15 hours

Pebble was the company that ignited the smartwatch market back in 2012, when it raised $10.3m on crowdfunding site Kickstarter to make its first e-paper screened device. Yesterday, it returned to the site for a new model,...
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Crowdfunding campaign wants to compensate Amen Break arranger

You’ll have heard the Amen Break many times, in different forms: the drum loop from The Winstons’ song ‘Amen Brother’ has been used widely as a sample in hip-hop, drum’n’bass and other genres in recent decades....