Sandbox Issue 211: At The Sharp End. What to do (and not do) When a Song Suddenly Spikes
Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer...
September 10, 2018
Sandbox 193: Playlisten without prejudice
Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching...
December 7, 2017
Sandbox Issue 189: D2C gets cranked up
Lead: D2C started to flex its muscles just as the decline in the traditional CD market began to really bite. Now it is more important that ever as both a revenue driver and a means of ensuring ongoing fan engagement. We look...
November 15, 2017
Hit or Hype: Inside the Broken Witt Rebels campaign
Last month, we reported on the mysterious marketing campaign for British band Broken Witt Rebels. It saw massive billboard ads in prominent UK locations, as well as a front-page Shazam promotion on daily newspaper Metro,...
July 19, 2016
Twitter using ‘personas’ to help brands target ads
Twitter is boosting its audience insights analytics for advertisers with a couple of new features, including “personas” to make its audience more easily targetable. “With personas, you can easily learn about specific...
July 3, 2015
Sandbox 132 – Up Periscope (and Meerkat)
Lead: Periscope and Meerkat are the two hottest (i.e. most hyped) apps of the year so far. Only a handful of musicians have used them in their marketing thus far and the results have been, frankly, mixed. We look at what...
May 6, 2015
De La Soul reached $600k in crowdfunding for new album
Pioneering rap trio De La Soul’s Kickstarter campaign for a new album ended over the weekend with a bang: they reached $600,874 from 11,169 backers. That makes the campaign the second most lucrative musician-focused Kickstarter...
May 5, 2015
Pebble Time smartwatch raises $20.3m on Kickstarter
A month ago, smartwatch maker Pebble launched its second Kickstarter campaign, for a new device called the Pebble Time. 15 hours later, it had raised $7.7m, and was well on its way to becoming the biggest ever Kickstarter...
March 30, 2015
MixRadio teams with UN for #HappySoundsLike campaign
20 March is apparently the International Day of Happiness. No, we’d not heard of it either, but it’s a United Nations initiative to remind people around the world that “the pursuit of happiness is a fundamental human...
March 16, 2015
Amanda Palmer up to $21.4k per ‘thing’ on Patreon
We reported on the launch of Amanda Palmer’s Patreon campaign earlier this week. A few days on – at the time of writing – she has 2,369 backers on the crowdfunding service committed to paying $21,463 per “thing”...
March 7, 2015
Pebble Time smartwatch: $7.7m of Kickstarter orders in 15 hours
Pebble was the company that ignited the smartwatch market back in 2012, when it raised $10.3m on crowdfunding site Kickstarter to make its first e-paper screened device. Yesterday, it returned to the site for a new model,...
February 26, 2015
Crowdfunding campaign wants to compensate Amen Break arranger
You’ll have heard the Amen Break many times, in different forms: the drum loop from The Winstons’ song ‘Amen Brother’ has been used widely as a sample in hip-hop, drum’n’bass and other genres in recent decades....
February 25, 2015