Tag: campaign

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One Month of One Direction campaign pushes all the buttons

Sony Pictures is running an ambitious 'One Month of One Direction' campaign to promote the band's new 'This Is Us' film, with plenty of digital elements.
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O2 Tracks app has attracted more than 500k users

MusicQubed has been backed by a £7.3m advertising campaign from the mobile operator, so how's it doing?
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O2 Tracks app has attracted more than 500k users

Earlier this year, British startup MusicQubed signed a deal with O2 to launch the O2 Tracks app.
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Relaunched Myspace attracted 31m visitors in first fortnight

Say what you like about the new Myspace – and indie labels have been doing just that – but it's attracting plenty of curious visitors.
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UK’s first DEA warning letters won’t be sent out until late 2015

There's been another delay in the estimated launch date of the British government's anti-piracy notifications campaign.
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PledgeMusic campaign for BB King box-set

Universal Music hardly needs fans to chip in to help it fund a box-set for BB King, so what is the company doing partnering with PledgeMusic?
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Ginger Wildheart raises £200k on PledgeMusic

The phrase 'Ginger Wildheart triple album' may not trip off the tongue - although we loved the Wildhearts in their heyday - but that's what the band's frontman is working on. Read more...
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Ginger Wildheart raises £200k on PledgeMusic

The phrase 'Ginger Wildheart triple album' may not trip off the tongue - although we loved the Wildhearts in their heyday - but that's what the band's frontman is working on.
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Digital marketing campaigns may have smaller impact than you think

We may all love an ingenious digital marketing campaign, but new research from San Francisco-based ad agency Heat offers rather depressing news on their impact among the world at large.
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Caffrey’s launches Spotify playlist campaign

Ale brand Caffrey's is the latest company using Spotify in a digital marketing campaign. In this case, it takes the form of a microsite asking people to "vote for your favourite Caffrey's Redefined Classic" - cover versions,...
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Amanda Palmer now past $418k in Kickstarter campaign

Could Amanda Palmer be the first music artist to top $1m in a Kickstarter fundraising campaign? She's well on the way, shooting past $418k just two days after launching her project on the crowdfunding site.
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Justin Bieber fans pick his next single cover on Twitter

Justin Bieber has crowdsourced the cover for his next single 'Boyfriend', with a canny Twitter campaign to build buzz ahead of its release in a couple of weeks' time.