T-Pain is launching his own tips hotline… with Tidal
Hip-hop veteran T-Pain has a new single out called ‘That’s Just Tips’, and he’s very much leaning into the theme with his latest marketing wheeze.
May 11, 2022
Campaigns :: 4 May 2022 – Slipknot, Marvin Gaye, Beardyman, Get It Right (From A Genuine Site)
May 4, 2022
Campaigns :: 9 March 2022 – Ministry of Sound, Odesza, Ava Max, Dolly Parton
March 9, 2022
Campaigns :: 23 February 2022 – From Bartók to TikTok: classical goes short and social
Many in the classical world increasingly see TikTok as an important way to reach new audiences, especially younger consumers, so they have adapted to the peculiar rhythms of the medium.
February 23, 2022
Campaigns :: 9 February 2022 – Bastille, Weezer, Bruno Mars, Jennifer Lopez
February 9, 2022
Campaigns :: 17 November 2021 – Slipknot, U2, Emerson, Lake and Palmer, Fred again..
To NFT or ‘knot to NFT? Metal band get cryptically non-fungible Cryptic teaser campaigns, hidden audio snippets and NFTs are all common components in music marketing today – but metal band Slipknot have decided to roll...
November 17, 2021
Campaigns :: 20 October 2021 – Halsey, Billie Eilish, Coldplay and Mike Posner
Halsey-on days: singer creates QR AR treasure hunt in an “immersive installation” Which ‘R’ is better? QR? AR? VR? Music marketers increasingly have all of them in their box of tricks to pull out when the...
October 20, 2021
Sandbox Issue 266: 2020’s BEST MUSIC MARKETING CAMPAIGNS
It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking...
December 10, 2020
Entries now open for Sandbox’s Campaigns of the Year 2019
It’s that time again: Music Ally is starting work on our end-of-year ‘Sandbox Campaigns of the Year’ report, showcasing the best digital music-marketing campaigns of 2019. We’re inviting labels, management...
October 7, 2019
Lang Lang deploys digital tactics for ‘Piano Book’ album
Pianist Lang Lang likes to have fun with technology: we remember him playing ‘Flight of the Bumblebee’ on-stage using an iPad and the Magic Piano app back in 2010, for example. On Friday, he released his latest album...
April 1, 2019