Tag: campaigns

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T-Pain is launching his own tips hotline… with Tidal

Hip-hop veteran T-Pain has a new single out called ‘That’s Just Tips’, and he’s very much leaning into the theme with his latest marketing wheeze.
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Campaigns :: 4 May 2022 – Slipknot, Marvin Gaye, Beardyman, Get It Right (From A Genuine Site)

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Campaigns :: 6 April 2022

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Campaigns :: 9 March 2022 – Ministry of Sound, Odesza, Ava Max, Dolly Parton

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Campaigns :: 23 February 2022 – From Bartók to TikTok: classical goes short and social

Many in the classical world increasingly see TikTok as an important way to reach new audiences, especially younger consumers, so they have adapted to the peculiar rhythms of the medium.
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Campaigns :: 9 February 2022 – Bastille, Weezer, Bruno Mars, Jennifer Lopez

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Campaigns :: 17 November 2021 – Slipknot, U2, Emerson, Lake and Palmer, Fred again..

To NFT or ‘knot to NFT? Metal band get cryptically non-fungible Cryptic teaser campaigns, hidden audio snippets and NFTs are all common components in music marketing today – but metal band Slipknot have decided to roll...
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Campaigns :: 20 October 2021 – Halsey, Billie Eilish, Coldplay and Mike Posner

Halsey-on days: singer creates QR AR treasure hunt in an “immersive installation” Which ‘R’ is better? QR? AR? VR? Music marketers increasingly have all of them in their box of tricks to pull out when the...
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Sandbox Issue 266: 2020’s BEST MUSIC MARKETING CAMPAIGNS

It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking...
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Entries now open for Sandbox’s Campaigns of the Year 2019

It’s that time again: Music Ally is starting work on our end-of-year ‘Sandbox Campaigns of the Year’ report, showcasing the best digital music-marketing campaigns of 2019. We’re inviting labels, management...
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Lang Lang deploys digital tactics for ‘Piano Book’ album

Pianist Lang Lang likes to have fun with technology: we remember him playing ‘Flight of the Bumblebee’ on-stage using an iPad and the Magic Piano app back in 2010, for example. On Friday, he released his latest album...
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Sandbox 170 – Best Music Marketing Campaigns of 2016

It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....