Catalogue marketing rejuvenated
Catalogue marketing used to mainly be about the 20th anniversary box set (with some demos and a couple of new photos added in) or about the same 15 songs in a slightly different order, popped in a slightly different sleeve...
February 19, 2020
How catalogue marketing shines new light on the unfamiliar
It sometimes feels like we are living in an age of permanent anniversaries – where 10th, 20th, 25th and 50th album anniversaries all seem to crash in on each other. For a long time, the remastered or deluxe album reissue...
February 10, 2020
Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020