Tag: catalogue

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Catalogue marketing rejuvenated

Catalogue marketing used to mainly be about the 20th anniversary box set (with some demos and a couple of new photos added in) or about the same 15 songs in a slightly different order, popped in a slightly different sleeve...
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How catalogue marketing shines new light on the unfamiliar

It sometimes feels like we are living in an age of permanent anniversaries – where 10th, 20th, 25th and 50th album anniversaries all seem to crash in on each other. For a long time, the remastered or deluxe album reissue...
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NCS’ music catalogue has been streamed 235bn times on YouTube

No, that’s not a typo. NCS – the music company that began life as NoCopyrightSounds – has announced a big milestone: its music has generated more than 235bn streams on YouTube to date. NCS started life as a YouTube...
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Sandbox Issue 245: Catalogue Marketing Rejuvenated

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
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80s hit ‘Break My Stride’ enjoys a revival thanks to TikTok

The son of Music Ally’s editor has been regularly breaking out into “Ain’t nothin’ gonna break my stride, nobody gonna slow me down, oh no, I got to keep on movin’” in recent months. Why would a 10 year-old in...
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Dolly Parton plans posthumous career with click-track recordings

Many artists have posthumous careers, thanks to their archives of unreleased tracks and demos. Dolly Parton, however, appears to be taking a more strategic approach for remaining successful after she dies. “I am a lucky...
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Aaliyah’s catalogue to finally make it onto streaming services?

The catalogue of late R&B star Aaliyah has long been held back from streaming services – with the exception of her 1994 debut album Age Ain’t Nothing But A Number and a handful of early singles and EPs. Now it...
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Musiio reveals AI-tagging deal with production-music firm

Startup Musiio has revealed its latest partnership for its AI-powered catalogue-tagging technology. It’s working with production-music firm Overcoast – its eleventh music-industry customer – to help the company...
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It’s Mariah Carey’s Christmas; we just live in it

‘All I Want For Christmas is You’ is Mariah Carey’s biggest streaming hit by a distance: it has 511.9m Spotify streams and 555m YouTube views, for example. The ‘Merry Christmas’ album the track...
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Neil Young Archives website now has 25,000 subscribers

There have been several interviews with artist Neil Young recently, to promote his new book ‘To Feel the Music: A Songwriter’s Mission to Save High-Quality Audio’. The latest piece, from Wired, has some...
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Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
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Drake gathers old non-album tracks in streaming ‘Care Package’

If we know anything about the dynamics of music-streaming in 2019, it’s that quiet periods aren’t really an option: like sharks, artists have to constantly be in motion in terms of activity and releases. But those don’t...