Catalogue marketing rejuvenated
Catalogue marketing used to mainly be about the 20th anniversary box set (with some demos and a couple of new photos added in) or about the same 15 songs in a slightly different order, popped in a slightly different sleeve...
February 19, 2020
How catalogue marketing shines new light on the unfamiliar
It sometimes feels like we are living in an age of permanent anniversaries – where 10th, 20th, 25th and 50th album anniversaries all seem to crash in on each other. For a long time, the remastered or deluxe album reissue...
February 10, 2020
NCS’ music catalogue has been streamed 235bn times on YouTube
No, that’s not a typo. NCS – the music company that began life as NoCopyrightSounds – has announced a big milestone: its music has generated more than 235bn streams on YouTube to date. NCS started life as a YouTube...
February 6, 2020
Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020
80s hit ‘Break My Stride’ enjoys a revival thanks to TikTok
The son of Music Ally’s editor has been regularly breaking out into “Ain’t nothin’ gonna break my stride, nobody gonna slow me down, oh no, I got to keep on movin’” in recent months. Why would a 10 year-old in...
January 28, 2020
Dolly Parton plans posthumous career with click-track recordings
Many artists have posthumous careers, thanks to their archives of unreleased tracks and demos. Dolly Parton, however, appears to be taking a more strategic approach for remaining successful after she dies. “I am a lucky...
January 13, 2020
Aaliyah’s catalogue to finally make it onto streaming services?
The catalogue of late R&B star Aaliyah has long been held back from streaming services – with the exception of her 1994 debut album Age Ain’t Nothing But A Number and a handful of early singles and EPs. Now it...
December 4, 2019
Musiio reveals AI-tagging deal with production-music firm
Startup Musiio has revealed its latest partnership for its AI-powered catalogue-tagging technology. It’s working with production-music firm Overcoast – its eleventh music-industry customer – to help the company...
November 8, 2019
It’s Mariah Carey’s Christmas; we just live in it
‘All I Want For Christmas is You’ is Mariah Carey’s biggest streaming hit by a distance: it has 511.9m Spotify streams and 555m YouTube views, for example. The ‘Merry Christmas’ album the track...
November 7, 2019
Neil Young Archives website now has 25,000 subscribers
There have been several interviews with artist Neil Young recently, to promote his new book ‘To Feel the Music: A Songwriter’s Mission to Save High-Quality Audio’. The latest piece, from Wired, has some...
October 23, 2019
Sandbox Issue 235: Talking TikTok Triumphs
Lead: TikTok is an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
September 5, 2019
Drake gathers old non-album tracks in streaming ‘Care Package’
If we know anything about the dynamics of music-streaming in 2019, it’s that quiet periods aren’t really an option: like sharks, artists have to constantly be in motion in terms of activity and releases. But those don’t...
August 2, 2019