Despite link issues, BTS TikTok #OnChallenge has 133.8m views
We reported last week on TikTok’s coup in securing a 30-second exclusive preview of ‘ON’ – a track from the new BTS album – ahead of its official release to streaming services. The app challenged fans to create...
February 24, 2020
Google launches AI-powered Freddie Mercury singing challenge
Does anyone fancy seeing how their vocals compare to the singing chops of Freddie Mercury? Anyone? The legendary lungsmith knew a thing or two about belting them out and, as anyone else who performed at Live Aid in 1985 will...
November 15, 2019
RapChat freestyles on the #JazzHopChallenge
RapChat is a bit more than “the TikTok of hip-hop” – its sell to users is that it is a recording studio and video creator rolled into one, while its focus is on full-length songs rather than snappy 15-second clips....
November 5, 2019
TikTok launches a #CNSchallenge for BTS member J-Hope
What was that we were writing yesterday in our report on BTS joining TikTok? “We can expect BTS’ profile to be the ideal springboard for a hashtag challenge in the near future.” The very near future, as it...
September 27, 2019
TikTok debuts ‘Hashtag Challenge Plus’ for in-app shopping
TikTok’s latest feature is less about music than it is about brands and e-commerce, but that doesn’t mean it couldn’t be useful for artists in the future. The feature is called ‘Hashtag Challenge Plus’, and its...
August 20, 2019
Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter
Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
February 20, 2019
Report 420: #2019Goals. The music industry’s key challenges this year… and how we can tackle them
Welcome to the first Music Ally Report of 2019. We’re taking a look at some of the key challenges that lie ahead for our industry this year – and how they might be tackled. From diversity to startups via fake music...
February 4, 2019