Yesterday we reported on YouTube’s announcement that it would be enabling music partners to request removals of deepfake content.
Ever alive to pop culture trends, MTV has added a new category to its Video Music Awards (VMAs) this year: ‘Best Metaverse Performance’.
An enduring theme of Music Ally’s coverage of whizzy new technologies: if an artist or label wants to explore them without blowing their entire marketing budget.
We knew that Tidal and Facebook’s Oculus were working together on plans for some virtual reality concerts. Now we know who’s playing the first one: Charli XCX, who’ll be performing within the Oculus Venues app this Friday (9 October).
It’s the first of a series of six concerts organised by the companies, each of which will see an artist playing at least a 45-minute set. The other five artists in this series have yet to be confirmed.
It’s part of a wider push into VR concerts by Oculus using its Venues app. Alicia Keys performed in a concert on 18 September backed by American Express; Tiësto held a ‘virtual dance party’ in the app on 24 September; Steve Aoki played on 30 September; and Major Lazer are lined up for 18 November – these aren’t Tidal shows.
*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history The initial response within music marketing to lockdown […]
Jayne Stynes, general manager at management body the MMF, hopes that some of the innovation around livestreams during the Covid-19 pandemic will lead to lasting change. “At my most optimistic, […]
Everyone and their artist auntie is livestreaming now, it seems – our RSS feed was overwhelmed by a blizzard of media articles commenting on the trend this morning too. Some of […]