Chartmetric is making sense of DSPs’ playlist-ladder systems
Music-analytics firm Chartmetric has published a blog post outlining some of the findings from its ‘Pre-Playlist Analyzer’ and ‘Post-Playlist Analyzer’ tools, and it makes for interesting reading....
September 25, 2019
Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019