Sandbox Issue 239: Music and Advertising’s tense union
Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...
November 4, 2019
What ‘trigger cities’ really mean for music marketing
Music Ally has covered analytics firm Chartmetric’s concept of Trigger Cities before but at Sandbox Summit in London this week, we assembled a panel of marketing experts to talk about the idea in practice and how – or...
October 31, 2019
Report: North American music still tops for global playlists
Analytics firm Chartmetric has published its ‘Global Music Industry Data Report’ for the first half of 2019, digging in to data from platforms including Spotify, Apple Music, YouTube, Instagram and Shazam among others....
September 30, 2019
Chartmetric explores the ‘trigger cities’ of south-east Asia
Earlier this year we wrote about music-analytics firm Chartmetrics’ theory of ‘trigger cities’ capable of propelling tracks to become global hits. Now the company has published a second in its series of blog posts focusing...
June 25, 2019
Chartmetric debuts Cross-Platform Performance metric for artists
Music analytics firm Chartmetric has a new acronym to shout about: CPP. It stands for Cross-Platform Performance, and it’s an attempt to provide a single metric that measures an artist’s performance across music-streaming...
June 6, 2019
How Latin American and Asian cities are redefining how global hits happen
Jason Joven from Chartmetric (he’s the company’s very grandly titled “music data storyteller”) has published a fascinating blog on Medium looking at what are termed “trigger cities” (a concept coined by Chaz...
May 29, 2019
Report 422: Playlisting’s next leap forward
Playlists have been referred to as everything from the new album, the new compilation, the new greatest hits, through to the new radio, the new MTV and more. Whether you’re a pop act trying to build a truly global audience...
March 27, 2019
Chartmetric adds catalogue/frontline option for playlists
Music analytics service Chartmetric has added some interesting new features: including the ability to browse playlists on Spotify, Apple Music and Deezer by their ratio of ‘frontline’ tracks to ‘catalogue’ tracks.
November 23, 2018
Music analytics in 2018: ‘Data will tell you what’s hot, but not what is good’
Tied to the publication of the new report from British industry bodies ERA and BPI (Magic Numbers: How Can Data & Analytics Really Help The Music Industry?) and written by Music Ally, an afternoon of presentations and panel...
July 10, 2018
Report: Spotify genres/moods playlists have 370m+ followers
Analytics firm Chartmetric has published its latest deep-dive into Spotify’s playlists ecosystem, reporting that the streaming service’s genres and moods playlists have more than 370 million combined followers. Yes, obviously...
March 19, 2018
Music data and analytics: digging below the surface trends
Every music company in 2017 is facing the challenge of making sense of a torrent of data from streaming services and social networks, among other sources. How to make the most of it? A panel at Music Ally’s Sandbox Summit...
October 11, 2017