Tag: childish gambino
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018
Buy Childish Gambino tickets, get two new unfinished songs free
There’s plenty of experimentation going on around ticketing and bundles in the US at the moment, as you’ll have seen from our recent stories on Ariana Grande, Nicki Minaj and Travis Scott.
September 5, 2018
Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories
Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company...
July 30, 2018
Childish Gambino gets a new summer-themed Snapchat lens
Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat. Gambino and RCA Records worked with Snap to create a new Snapchat...
July 17, 2018
Sandbox Issue 180: WhatsApp Doc? Marketing with Messaging Apps
Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a...
May 24, 2017