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Global music-streaming: ‘For growth you have to look outside of the Western markets’

Spotify, Apple Music and Amazon may dominate many of the discussions about music-streaming, but there is more to the global streaming market than the biggest players.

A strand at Music Ally and Music Biz’s NY:LON Connect conference in London today explored life beyond the big beasts, although it started with Nielsen Music’s VP global Helena Kosinski providing a global overview of streaming.

The IFPI, she said, is claiming that “music is a growth industry once more”, seeing 41% YOY growth. “It is actual money,” she argued, “and not just streams.”