Social music app Musical.ly is being shut down by its owner Beijing Bytedance Technology Co, which plans to merge the app’s community with one of its other apps, TikTok.
Bytedance bought Musical.ly for more than $800m in November 2017, after the latter app had grown to more than 100 million users – mostly in the west. However, TikTok has an even bigger community of 500 million monthly active users in Asia.
[Just so it’s clear: Musical.ly the app has nothing to do with Music Ally the music-industry research company – we’re the latter, and have been operating as Music Ally since 2002.]