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Google’s Chrome browser to block ‘intrusive’ ads around videos

Google’s Chrome browser will soon stop showing videos that include certain kinds of ads, and the policy will affect YouTube as well as other websites.

The changes are outlined in a blog post from Google describing “three ad experiences that people find to be particularly disruptive on video content that is less than 8 minutes long”.

They include long, non-skippable pre-roll ads “longer than 31 seconds that appear before a video and that cannot be skipped within the first 5 seconds”; mid-roll ads of any duration that appear in the middle of a video; and image or text ads overlaid on videos that “are in the middle 1/3 of the video player window or cover more than 20 percent of the video content”.