Posted inSandbox

The Sandbox Guide to… Marketing Classical Music

Classical music works differently: unlike pop, it’s built around the artist, the composer and the piece of music – and there will be multiple great recordings of one composition. And then there’s the barrier to entry: for many listeners, it’s hard to know where to start, or understand the landscape. But classical music is in […]

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Concord site highlights Boosey & Hawkes works for licensors

Historically, most music discovery has focused around consumers of the music – listeners. However, as publishers continue to explore ways to grow their sync revenues, they’re investing in music discovery too.

Concord Music Publishing has just launched a site called Repr&sents for example, which showcases its catalogue of classical music from Boosey & Hawkes.

That’s more than 5,000 recordings, which are now being shown off in a slick site, complete with some new remixes commissioned from producers who are also signed to Concord.

The site works with music service Disco, which was a partner on the project. The launch follows Concord’s last discovery project, Music Seen, which was a joint effort with Playlister geared towards sync.

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San Juan Symphony launches $99 ‘digital season’ passes

If you thought getting concerts up and running again with four-piece bands was tricky, imagine doing it with an orchestra.

The classical music industry has been hit for six by Covid-19 lockdowns just like the rest of the music business, but there are also orchestras figuring out alternative, digital models to start their recovery.

The San Juan Symphony orchestra, for example, is launching a digital season pass called ‘Essential’, which will cost $99 and provide access to four concerts filmed at different locations.

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Grammofy launches its revamped classical-music streaming app

German startup Grammofy originally launched in 2016 as an app for streaming classical music, and evolved into a service offering £2.99 and £6.99 monthly subscriptions for access to its catalogue.

However, it shut down in November 2017 admitting that it had not been able to “build the necessary mid-term financial solidity to fund the man-hours needed to continue delivering a high-quality product”.

In March this year the company announced plans to return, but this time without its own licensing deals – relying instead on an integration with Spotify. Now the revamped Grammofy app has gone live for iOS.

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Deutsche Grammophon and Google to digitise archive tracks

Happy 120th birthday, classical-music label Deutsche Grammophon. The celebrations will include an interesting partnership with Google Arts & Culture to digitise a stash of rediscovered and previously-unreleased tracks from the label’s archives.

The recordings were made from the early 1900s, and include “a reading from one of his novels by iconic Russian author Leo Tolstoy, early recordings by legendary American jazz trumpeter Louis Armstrong, leading Russian bass Feodor Chaliapin and Austrian-born violinist and composer Fritz Kreisler”.

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Warner Classics adds its catalogue to streaming service Idagio

Idagio is one of the streaming services focusing on classical music, with a catalogue of more than 650k tracks. That catalogue is getting bigger from this week, thanks to a new deal with Warner Classics.

Over the coming weeks, WMG’s classical division will add its new and recent releases to the platform, as well as its back catalogue, which encompasses labels of the past including EMI Classics, Teldec and Virgin Classics.

Warner’s team is also creating some playlists for Idagio to help listeners find their way in to its catalogue.

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Classical streaming service Grammofy returns – using Spotify

Grammofy was a classical music-focused subscription-streaming service that launched in May 2016 in the UK and Germany, but then shut down in November 2017.

At the time, the company said that despite “continued growth and vigorous efforts” it hadn’t been able to “build the necessary mid-term financial solidity to fund the man-hours needed to continue delivering a high-quality product”.

Four months on, the service has returned, but this time as a free service, without its own licensing deals.