CNCO create AR app
Latin boyband CNCO are no strangers to cutting-edge technology in their marketing and fan engagement. We have previously written about their smart campaigns, notably their tie-ups with Landmrk for album unlocks and album-listening...
August 17, 2018
Sandbox Issue 202: GDPR FYI (General Data Protection Regulation)
This week’s lead feature looks at how the GDPR (General Data Protection Regulation) comes into effect on 25th May in Europe but it has huge global implications for those holding and using consumer data. Against the backdrop...
April 18, 2018
Landmrk powers ‘frame-by-frame’ album-unlock campaign for CNCO
Latino boy-band CNCO have a new album on the way, and for the second time they’re working with location-based-marketing startup Landmrk to promote it. In August 2016, their label Sony Music US Latin used Landmrk for...
April 3, 2018
#CNCOGo – Sony’s Latin American boy-band rides the Pokémon wave
Augmented-reality mobile game Pokémon Go has been a big hit with players around the world, even if its numbers are starting to tail off. Now Sony Music US Latin has taken inspiration from the craze in an inventive marketing...
August 26, 2016