Tag: coke

Read More

Sandbox Issue Sixty Seven – Gold Standard: who “won’ the music marketing Olympics?

The 2012 London Olympics were very much “the musical Olympics” and “the social media Olympics”, with British artists showcased in the bookending opening and closing ceremonies in Stratford and the likes of Twitter...
Read More

Jessie J launches online game for glacéau vitaminwater

Jessie J has teamed up with Coca-Cola water brand glacéau vitaminwater to create an online music video game called Musical Chairs...
Read More

Sandbox issue sixty two: Fizzy rascals: soft drinks get sweet for digital music

Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their music strategies.
Read More

Coca-Cola launches Olympic Games My Beat Maker iPhone app

Coca-Cola has been working with Mark Ronson on a music-focused campaign for this summer's Olympic Games - we liveblogged his appearance at Midem with Coke exec Wendy Clark
Read More

Spotify unveils Coca-Cola branding partnership

Spotify has signed a global brand partnership with Coca-Cola that will see the streaming music service becoming "the key underlying technology for Coca-Cola Music globally", including an integration into Coke's Facebook presence.
Read More

Spotify unveils Coca-Cola branding partnership

Spotify has signed a global brand partnership with Coca-Cola that will see the streaming music service becoming "the key underlying technology for Coca-Cola Music globally", including an integration into Coke's Facebook presence.
Read More

With Teeth: Reactions from Twitter to Spotify’s Branded Apps

Today Spotify announced that it was to launch branded apps in conjunction with Coca-Cola, Reebok, McDonald’s, Intel and AT&T. So, I thought I’d gauge intial response from my followers on Twitter. Below is...
Read More

Coca-Cola keen on potential Spotify partnership

When thinking about potential partnerships for Spotify, ISPs have usually been to the forefront of people's thinking. How about big, fizzy brands though? Here's Coca-Cola's head of global entertainment and sports marketing...
Read More

Coca-Cola wants its music service to ‘transcend popular culture’

Well, you can't accuse Coke's Joe Belliotti of setting his ambitions low. He's been talking to Marketing Week about Coca-Cola Music, a new branded platform that launched earlier this year with a 24-hour recording session...
Read More

Coca-Cola launches American Idol contest with Taio Cruz

Coca-Cola continues its renewed push into music, with a new competition organised around American Idol. It has teamed up with Taio Cruz to crowdsource a new song, to be performed at the show's season finale. Cruz will start...