Campaigns :: 20 October 2021 – Halsey, Billie Eilish, Coldplay and Mike Posner
Halsey-on days: singer creates QR AR treasure hunt in an “immersive installation” Which ‘R’ is better? QR? AR? VR? Music marketers increasingly have all of them in their box of tricks to pull out when the...
October 20, 2021
Coldplay kicks off a lyrical treasure hunt with Spotify
If you’re a major artist in 2021, you need to find different ways of working with the various global streaming services, ensuring that none of them feel left out of your pre-release campaign while (ideally) tapping into...
October 12, 2021
Coldplay and Amazon Music launch a two-day album installation
The big streaming services love a pop-up installation partnership with a major artist. The latest example is Amazon Music teaming up with Coldplay to launch 'The Atmospheres'. It's an "intergalactic audio-visual experience"...
October 8, 2021
Playlists For Earth aims to spark environmental action
A prize if you can separate out all the song titles from this statement: “Listen up, pretty please, what the world needs now is love. Human behaviour changes the planet. Plant trees, use less, recycle. The time is now....
April 15, 2021
More artists turn to livestreams amid coronavirus isolation
As the live-music shutdown continues, more and bigger artists have turned to livestreaming performances online as an alternative, if not (certainly not in terms of income) a replacement. Neil Young is launching a ‘Fireside...
March 17, 2020
Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?
Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however,...
March 5, 2020
Apple Music’s latest exclusive is a Coldplay EP and short film
We have written many times that the DSP thirst for exclusives from major artists has moved away from the album and towards things like videos, live performances and session singles. The new EP from Coldplay suggests a testing...
February 24, 2020
Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive
Lead: Wellness and health have never been more culturally central than now – which is clearly a good thing. And within this, music is playing its part as acts soundtrack meditation apps and playlists power gym workouts....
November 13, 2019
Music Marketing’s Wellness and Fitness Drive
People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps...
November 13, 2019
Coldplay team up with YouTube for double-concert livestream
Having used postcards and newspaper ads to announce their new double-album, Coldplay are returning to digital waters as the campaign gets up and rolling. The band have teamed up with YouTube for not one but two livestreamed...
November 4, 2019
Coldplay tease fans with digital Easter eggs for new album
There’s a new Coldplay double-album on the way next month, and it sounds like the band and their team are having fun with the announcement process. So far, the teaser campaign has included a typewritten letter sent to fans...
October 24, 2019
Sandbox Issue 214: Radio Ahead. Pitching to the non-traditional radio giants
Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has...
October 17, 2018