Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive
Lead: Wellness and health have never been more culturally central than now – which is clearly a good thing. And within this, music is playing its part as acts soundtrack meditation apps and playlists power gym workouts....
November 13, 2019
Music Marketing’s Wellness and Fitness Drive
People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps...
November 13, 2019
Coldplay team up with YouTube for double-concert livestream
Having used postcards and newspaper ads to announce their new double-album, Coldplay are returning to digital waters as the campaign gets up and rolling. The band have teamed up with YouTube for not one but two livestreamed...
November 4, 2019
Coldplay tease fans with digital Easter eggs for new album
There’s a new Coldplay double-album on the way next month, and it sounds like the band and their team are having fun with the announcement process. So far, the teaser campaign has included a typewritten letter sent to fans...
October 24, 2019
Sandbox Issue 214: Radio Ahead. Pitching to the non-traditional radio giants
Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has...
October 17, 2018
U2 still the top-earning musicians in Forbes Celebrity chart
Forbes has published its annual ‘Celebrity 100’ list of the highest-paid entertainers in the world, with many headlines (and inevitable internet arguments) focusing on its claim that Kylie Jenner is set to be “the...
July 18, 2018
Sandbox 186: Video killed the video star
Lead: So long to big-budget videos? Taylor Swift’s new vid may be breaking YouTube records, but many major artists are starting to question the value of traditional music videos. Our lead feature looks at some of the...
September 29, 2017
Coldplay gig to be streamed live for Samsung Gear VR headsets
The latest marketing partnership around virtual reality focuses on Coldplay, whose 17 August gig in Chicago will be streamed live to headsets. Specifically, to Samsung Gear VR headsets, through a partnership between the manufacturer...
August 10, 2017
Sandbox Issue 182: Loose Lips Sync Hits
Lead: Musical.ly wasn’t the first lip syncing app, but it is comfortably the biggest. It now claims to have 200m users and offers a direct route to a young audience that sits outside of both traditional media and the...
June 21, 2017
Coldplay get a companion app for Hypnotised – co-created by Brian Eno
It’s unusual in 2017 to see a new app from a major artist pop up in our RSS feed of new iOS music apps. The title ‘Coldplay: Hypnotised’ made us prick up our ears this morning though. It’s a genuine release for...
June 14, 2017
VR music app Vrtify is now available to try
We wrote about musical-VR startup Vrtify in our virtual reality primer last year, but now its app has been made available for iOS and Android for anyone to try. The app, which is also coming out for Oculus Rift, HTC Vive...
January 6, 2017