Tag: communion music
Indie labels talk tech: startups, bots, virtual reality and more
Messaging bots, virtual reality and other whizzy new technologies have potential for the music industry, but how will that play out for independent labels and artists, who rarely have large R&D budgets? That was the key...
April 27, 2017
The digital marketing mistakes that music labels make every day
When former Music Ally-er Claire Mas – now head of digital at Communion Music – spoke at our NY:LON Connect conference in January, she delivered a bracing blast for some of the everyday digital-marketing mistakes being...
April 26, 2017
The future music industry: more diverse, less siloed… and completely unpredictable
The FastForward conference in Amsterdam is only in its second year, but its concluding panel session already has some traditions. The audience have beers, the panel members have beers, and there’s a participatory drinking...
February 25, 2017
Artists making money from music: sync, brands… and gin!
Sync and brand partnerships are increasingly important sources of income for musicians, but there remains some tension around brands working with artists directly, rather than arguing over fees with their labels. That...
February 23, 2017
Mumford and Sons’ Ben Lovett: “We’re out of the ‘oh shit’ stage of streaming’
Streaming music? It’s a positive time for young artists according to Ben Lovett, co-founder of Mumford and Sons and independent firm Communion Music. “I think we’re out of the ‘oh shit’ stage of streaming, and...
February 1, 2017
Claire Mas: Music marketing mistakes ‘hurt all of us’
From unoptimised artwork to borked links, music marketers are making too many simple mistakes, according to Claire Mas, head of digital at Communion Music. Former Music Ally-er Mas gave a short speech at our NY:LON Connect...
January 26, 2017