Tag: communion music

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Indie labels talk tech: startups, bots, virtual reality and more

Messaging bots, virtual reality and other whizzy new technologies have potential for the music industry, but how will that play out for independent labels and artists, who rarely have large R&D budgets? That was the key...
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The digital marketing mistakes that music labels make every day

When former Music Ally-er Claire Mas – now head of digital at Communion Music – spoke at our NY:LON Connect conference in January, she delivered a bracing blast for some of the everyday digital-marketing mistakes being...
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The future music industry: more diverse, less siloed… and completely unpredictable

The FastForward conference in Amsterdam is only in its second year, but its concluding panel session already has some traditions. The audience have beers, the panel members have beers, and there’s a participatory drinking...
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Artists making money from music: sync, brands… and gin!

Sync and brand partnerships are increasingly important sources of income for musicians, but there remains some tension around brands working with artists directly, rather than arguing over fees with their labels. That...
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Mumford and Sons’ Ben Lovett: “We’re out of the ‘oh shit’ stage of streaming’

Streaming music? It’s a positive time for young artists according to Ben Lovett, co-founder of Mumford and Sons and independent firm Communion Music. “I think we’re out of the ‘oh shit’ stage of streaming, and...
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Claire Mas: Music marketing mistakes ‘hurt all of us’

From unoptimised artwork to borked links, music marketers are making too many simple mistakes, according to Claire Mas, head of digital at Communion Music. Former Music Ally-er Mas gave a short speech at our NY:LON Connect...