This is a guest post from Tim Exile, Founder/CEO of Endlesss, the music making and collaboration platform. He writes about how building communities in the modern music business economy provides […]
Tag: community
Posted inNews
Eight friendly meditations for the industry formerly known as music in 2023 (Guest post)
In advance of NY:LON CONNECT 2023, we asked Matt Urmy, co-founder & CEO of collaboration platform Artist Growth – which is co-sponsor of the event’s Innovation and Startups track – to share with […]
Posted inSandbox
The Sandbox Guide to… Patreon
Patreon has become a key platform for musicians of all stripes – perhaps to be expected of a company co-founded by a musician: Jack Conte, of band Pomplamoose, and who remains the company’s CEO today. Patreon has emerged as one of the platforms to build a paying community – that rewards artists for their creativity, […]
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Posted inNews
Why we need to think about music ecosystems to grow the industry and sector (Guest column)
This is a guest column by Shain Shapiro, Founder & Executive Director of Center for Music Ecosystems, a global not-for-profit organisation that focuses on music ecosystems that foster more sustainable communities. Shapiro is also Founder […]
Posted inNews
WMG is first major label to partner with messaging tool Community
We first wrote about text-marketing startup Community in early 2019, when it emerged as a rival to SuperPhone as a way for artists and celebrities to create SMS-focused communities of fans.
Stars including Eminem have used it since then, and the company raised a $40m funding round in April this year to continue its growth. Now Community has its first wide-ranging deal with a major label: Warner Music Group.
Posted inNews
Messaging marketing startup Community raises $40m funding
We first wrote about startup Community in early 2019, when it emerged as a rival to marketing firm SuperPhone, helping celebrities (musicians included) to create text-messaging communities for their fans. It […]
Posted inNews
Tools. Community: Supercharging text to make connecting one-to-Community as easy as connecting one-to-one
SMS marketing platform Community first made it onto our radar in January 2019, after Ashton Kutcher had invested into the company and a flurry of high-profile artists started using the […]
Posted inSandbox
Sandbox Issue 268: YouTube Premiere Playbook
Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It also means that uploading a great music video is not enough – artists must reach the fans that care and […]
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Eminem taps Community platform for messaging with fans
“Dear Stan, I meant to write you sooner, but I just been busy,” wrote Eminem on Instagram yesterday. “text me, ill hit you back” – with an accompanying phone number.
And no, of course Eminem isn’t giving out his cellphone number to 30.1 million people on Instagram: it’s part of a marketing campaign involving one of the messaging-focused fan engagement platforms.
The link in his bio takes fans to a landing page on the website my.community.com, which is the startup we wrote about back in January 2019 when it relaunched as a competitor to another platform called SuperPhone – Community had previously been called Shimmur, and was one of the first cohort of Techstars Music startups in 2017.
Posted inNews
Community takes on SuperPhone with text-marketing for celebs
We’ve been writing about text-marketing startup SuperPhone since 2016, when musician Ryan Leslie raised $1.5m to build a tool for artists to communicate with fans via SMS. Now it’s got […]
Posted inJobs
Community Support Associate – AWAL – London
AWAL serves a growing roster of emerging talent and already established independent artists from all over the world. As the AWAL community continues to grow, we’re looking for someone to […]
Posted inJobs
Community Support Assistant – AWAL – London
JOB SUMMARY AWAL serves a growing roster of emerging talent and already established independent artists from all over the world. As our AWAL community continues to grow, we’re now looking […]