Posted inCountry Profile

Country Profile – India 2020

As in most countries, the nationwide lockdowns imposed in India to contain the spread of Covid-19 have had severe effects on the music industry there over the past six months. That’s not because India is a strong market for physical sales: at $132.8m, streaming accounted for 73.2% of the $181.4m Indian recorded music market in […]

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India’s music industry in 2020: non-film growth, short-video boom, paywall pressure and more

As in most countries, the nationwide lockdowns imposed in India to contain the spread of Covid-19 have had severe effects on the music industry there over the past six months.

That’s not because India is a strong market for physical sales: at $132.8m, streaming accounted for 73.2% of the $181.4m Indian recorded music market in 2019.

Instead, it’s because the majority of the music consumed on Indian streaming services is from film soundtracks, the releases of which have largely been on hold since mid-March.

Surprisingly, the recorded music industry has been resilient. Listenership on audio streaming services grew by 40% yearon year in the first half of 2020, according to trade body the Indian Music Industry (IMI).

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