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Spotify signs podcast development deal with Scooter Braun

Scooter Braun is a man with his finger in many pies, and now he’s added podcasts to his pastry portfolio. In fact, his Ithaca Holdings company has signed a podcast development deal with Spotify (described as a ‘first look’ agreement by Variety, which means Spotify will get first dibs on new shows from Ithaca Holdings).

The first show has already been announced: ‘Country Shine with Graham Bunn’. It’ll be a twice-weekly podcast focusing on country music, hosted by radio and TV veteran Bunn and sports reporter Camryn Irwin.

Braun himself is executive producer on the project, which will be exclusive to Spotify. It’s the latest expansion for Spotify’s country-focused content: earlier this year it launched a new playlist called ‘Indigo’ to sit alongside ‘Hot Country’ and ‘New Boots’ as its genre flagships.

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Tim McGraw to host an ‘all-live album premiere’ livestream

The longer this lockdown goes on, the more artists are finding different ways to experiment with the format of livestreams – and also to charge for them.

Country star Tim McGraw is the latest example. He’s going to be holding a “unique all-live album premiere” event on 22 August, broadcasting from Nashville to tie in with his new album’s release.

“Tim McGraw is inviting all fans to participate in a one-time-only performance to share the stories behind the new songs,” explains the splash site. “Together with his band, McGraw will play some old favorites along with new tracks. Up-close and live, this will be an intimate performance with interaction and connection for everyone watching.”