Country music streaming grew by 36% in the US in 2019
New research from MRC Data/Nielsen Music suggests that streaming of country music grew by more than a third (36%) in 2019 compared to 2018. It also found that 56% of country radio listeners now use a streaming service every...
February 21, 2020
Study suggests country radio listeners DO want more women
Country radio stations in the US have been criticised strongly in recent times for their male-dominated playlists. A study published earlier this month by SongData’s Jada Watson showed why: women accounted for just 10%...
February 19, 2020
SongData has more bad news on country-radio gender splits
2019 has seen a running debate about diversity in country music: one that focuses on traditional radio playlists as well as the streaming world. Now research project SongData has published some new stats exploring the former,...
December 9, 2019
Spotify is making a podcast with country star Reba McEntire
Spotify has announced another original podcast in partnership with a musician: country artist Reba McEntire. It’s due to launch early in 2020, with Spotify promising “Reba’s trademark wit and wisdom as she and expert...
October 30, 2019
Spotify responds to Martina McBride: ‘We agree it’s unacceptable’
We reported yesterday on the latest criticism of Spotify from country artist Martina McBride, including her complaint that while the company had met with her privately to talk about its playlist-creation recommendation algorithm,...
September 18, 2019
Martina McBride criticises Spotify again over playlist algorithm (and Spotify agrees)
Earlier this month, we reported on country star Martina McBride’s anger at Spotify’s recommendation algorithm, after its first 135 suggestions of tracks for a ‘country music’ playlist she was making were all by men. Spotify’s...
September 17, 2019
Taylor Swift joins list of artists failing to beat ‘Old Town Road’
There’s a slightly woe-is-me feel to Vanity Fair’s ‘If Taylor Swift Can’t Have a No. 1 Pop Hit in 2019, Can Anyone?’ headline. The correct answer being ‘Yes, Lil Nas X has been having a giant No. 1 pop hit in...
June 25, 2019
Gimme Radio launches its second music service: Gimme Country
Since its launch in 2017, we’ve known Gimme Radio as a metal brand: an app for streaming a round-the-clock radio station playing metal, with an array of DJs. By late January 2019 it had nearly 130,000 registered users,...
May 16, 2019
YouTube makes an artist spotlight story for Maren Morris
Country star Maren Morris is the latest artist to get an ‘Artist Spotlight Story’ from YouTube. It debuted on 10 May: a 15-minute mini-documentary that tracks Morris’ journey from “from her early...
May 13, 2019
Is Lil Nas X’s ‘Old Town Road’ track country or not?
“Yeah, I’m gonna take my horse to the old town road. I’m gonna ride ’til I can’t no more…” If you just read the lyrics, you might well think that ‘Old Town Road’ by Lil Nas X was a country track, even if...
March 29, 2019
YouTube poaches execs from rivals to beef up its Nashville presence
In Music Ally’s recent report on country music and streaming, one of the key points was about the efforts that have been made by streaming services to build their teams on the ground in Nashville. Now they’re poaching...
October 30, 2018
Spotify says non-US country streaming-share is up 21% since 2015
One of the themes Music Ally explored in our recent report on country music was how streaming is helping the genre and its emerging artists find new audiences abroad. Now Spotify has published a blog post on the trend to...
September 17, 2018