Tag: creators

Former YouTube executive Hunter Walk, who’s now an investor, has published an interesting article with some suggestions for dealing with ‘creator burnout’ on platforms like Instagram, YouTube and TikTok....

In August, Cardi B became the most prominent musician yet to launch a subscription on membership community OnlyFans, which had previously been known mostly for its use stars of the adult entertainment world. Cardi B charged...

Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born...

We don’t get many stories from charitable crowdfunding campaigns from people swimming across the English Channel. Beggars Group CEO Paul Redding is planning to do just that in September, and is hoping to raise £200k for...

In April this year, we reported on the acknowledgment by a couple of Instagram executives that they had plans afoot to help creators (musicians included) to make money from their livestreams on the platform. Yesterday,...

In terms of viewing, YouTube is thought to be having a big moment amid the Covid-19 pandemic. But are its advertising revenues also climbing? A story on Medium’s OneZero suggests that there may be something to worry...

Lead: Music is critical to YouTube while the music industry (beyond the politics of the value gap debate) is hugely reliant on the platform. But so too are other content types. We look at the biggest channels on YouTube generally...

Artist Grimes has just released the video for her new track ‘You’ll Miss Me When I’m Not Around’, which sees her performing the song against a green-screen background. That design decision was actually part of a...

YouTube is officially changing the name of the ‘Trending’ tab in its mobile app to ‘Explore’, with changes to the videos that people will find under that tab too. “With Explore, you not only have access to Trending...

Patreon appears to be testing a new way of getting money to its community of creators, paying them advances on their earnings from their fan communities. It’s called Patreon Capital, and first news of it emerged in a report...

US collecting society ASCAP is getting into the podcasts game. Its first show is called ‘Versed: The ASCAP Podcast’ and will focus on interviews with musicians. Its own chairman and president Paul Williams (who helpfully...

Crowdfunding platform Patreon has published some new stats, including a pair of significant milestones. First, that creators have earned more than $1bn from Patreon since its launch, and second, that there are now more than...