Hunter Walk’s ‘creator wellness’ ideas apply to music too
Former YouTube executive Hunter Walk, who’s now an investor, has published an interesting article with some suggestions for dealing with ‘creator burnout’ on platforms like Instagram, YouTube and TikTok....
January 7, 2021
OnlyFans says it is paying more than $200m a month to creators
In August, Cardi B became the most prominent musician yet to launch a subscription on membership community OnlyFans, which had previously been known mostly for its use stars of the adult entertainment world. Cardi B charged...
December 7, 2020
SignalFire report explores the growing ‘creator economy’
Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born...
September 24, 2020
PRS Foundation preps scheme to ‘power up’ Black music creators
We don’t get many stories from charitable crowdfunding campaigns from people swimming across the English Channel. Beggars Group CEO Paul Redding is planning to do just that in September, and is hoping to raise £200k for...
August 20, 2020
Instagram to share revenue with creators with badges and ads
In April this year, we reported on the acknowledgment by a couple of Instagram executives that they had plans afoot to help creators (musicians included) to make money from their livestreams on the platform. Yesterday,...
May 28, 2020
Covid-19 advertising slump is hitting YouTube channels
In terms of viewing, YouTube is thought to be having a big moment amid the Covid-19 pandemic. But are its advertising revenues also climbing? A story on Medium’s OneZero suggests that there may be something to worry...
April 14, 2020
Sandbox Issue 249: What music can learn from YouTube’s biggest channels
Lead: Music is critical to YouTube while the music industry (beyond the politics of the value gap debate) is hugely reliant on the platform. But so too are other content types. We look at the biggest channels on YouTube generally...
April 2, 2020
Grimes and WeTransfer want creatives to rework her new video
Artist Grimes has just released the video for her new track ‘You’ll Miss Me When I’m Not Around’, which sees her performing the song against a green-screen background. That design decision was actually part of a...
April 2, 2020
YouTube app switches Trending tab to Explore – music included
YouTube is officially changing the name of the ‘Trending’ tab in its mobile app to ‘Explore’, with changes to the videos that people will find under that tab too. “With Explore, you not only have access to Trending...
March 16, 2020
Patreon Capital will provide cash advances to creators
Patreon appears to be testing a new way of getting money to its community of creators, paying them advances on their earnings from their fan communities. It’s called Patreon Capital, and first news of it emerged in a report...
February 19, 2020
ASCAP launches podcast focusing on music creators
US collecting society ASCAP is getting into the podcasts game. Its first show is called ‘Versed: The ASCAP Podcast’ and will focus on interviews with musicians. Its own chairman and president Paul Williams (who helpfully...
December 6, 2019
Patreon has now paid out more than $1bn to its creators
Crowdfunding platform Patreon has published some new stats, including a pair of significant milestones. First, that creators have earned more than $1bn from Patreon since its launch, and second, that there are now more than...
November 20, 2019