Tag: creators

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Inside Vessel and why short-form video could dominate

Fast Company has a brief, but interesting, look inside Vessel, the subscription-based video company that is trying to persuade creators, including musicians and labels, to give it a 72-hour exclusive window on new videos...
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Twitter buys ‘Niche’ agency to connect brands and creators

Have you heard of Niche? Twitter certainly has: it’s bought the company for a reported $30m. But what is it? Twitter describes it as “a provider of software, community and monetisation services for the growing creative...
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Patreon now paying out $1m a month to creators

Continuous crowdfunding service Patreon just hit a new milestone: $1m of payouts every month to the musicians, YouTubers and other creators raising money from their fans using its site. “It confirms a massive cultural shift...
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What should creators do when a Kickstarter-funded project collapses?

Crowdfunding site Kickstarter has updated its terms of use with a new section explaining what creators should do when their successfully-funded project doesn’t go to plan – for example, in the musical sense, if a...
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YouTube to ‘fund new content from some of our top creators’

YouTube has already spent hundreds of millions of dollars funding original channels on its network, but now the company is moving into its next phase of investment. “We feel the time is right to make another important...
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More musicians add their voices to US net neutrality debate

The US Federal Communications Commission (FCC) is taking lots of flak for its net neutrality proposals, with critics arguing against its proposals to allow ISPs to charge digital media companies for smooth access to their...
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YouTube adds playlist analytics for creators

One of the YouTube trends in 2014 is a greater focus on playlists, with the company encouraging its creators to make playlists of their videos, as well as making it easier for users to collect and access them. Now YouTube...
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Jason Calacanis: ‘MCNs are toast. They’re done. YouTube is killing them’

Entrepreneur Jason Calacanis has been a prominent critic of YouTube in recent months, talking publicly about his concerns about YouTube's business model for creators, and his belief that the company will also chop the legs...
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YouTube now helping creators link to Kickstarter and Indiegogo

The latest company to leap onto the crowdfunding bandwagon is... YouTube! Google's video site is now making it easier for people to link their videos to projects on two crowdfunding sites: Kickstarter and Indiegogo
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YouTube now helping creators link to Kickstarter and Indiegogo

The latest company to leap onto the crowdfunding bandwagon is... YouTube! Google's video site is now making it easier for people to link their videos to projects on two crowdfunding sites: Kickstarter and Indiegogo.