Tools: IsItAGoodPlaylist.com. Analyze Spotify playlists to know if they’ll increase your stream count
According to Chartmetric, Spotify boasts over 270k+ curators, 1.1m+ playlists and 8.6k+ self-curated playlists, providing a fertile ground for playlist pitching. While editorial playlist placements on Spotify are notoriously...
October 6, 2020
Will Smith has joined the lo-fi hip-hop YouTube bandwagon
In the Q1 2020 edition of our Music Ally Report (which you can read here if you missed it) we looked at ‘the hi-power growth of lo-fi hip-hop playlists’ on YouTube and Spotify alike. Round-the-clock streams of...
July 16, 2020
The power of smaller playlists. Why big is not always best.
*This topic was discussed in-depth on Music Ally TV. Watch the show in full here In a world where the playlist is king, it is hardly surprising that getting on New Music Friday (NMF) has become the be-all and end-all...
May 11, 2020
What can the music industry learn from the biggest YouTube channels?
For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views...
April 16, 2020
Sandbox Issue 250: The power of smaller playlists
Lead: The likes of New Music Friday and Today’s Top Hits might theoretically get your music in front of the most people; but if they are not listening, then what’s the point? In a business that has long run on the assumption...
April 16, 2020
Spotify co-head of music slams playlist promotion ‘scams’
Spotify’s co-head of music Jeremy Erlich has come out strongly against agencies charging labels or artists to pitch their music to the streaming service’s playlists. “I hate it. They’re just scamming artists....
March 3, 2020
Rough Trade is now a playlist curator for Apple Music
Apple Music is pressing on with its work to sign up external brands and music companies as playlist curators, alongside its in-house editorial team. The latest to join is independent music retailer Rough Trade, which will...
February 3, 2020
Gay Times launches ‘Elevate’ programme for emerging LGBTQ artists
In July this year, Music Ally reported on a partnership between Apple Music and Gay Times, the LGBTQ [lesbian, gay, bisexual, transgender and queer/questioning] media brand. Gay Times made a series of exclusive playlists for...
October 7, 2019
Apple Music UK launches a Black History Month ‘superroom’
In the UK, October is ‘Black History Month’, a celebration of the contributions made by black Britons down the years. Apple is celebrating the month too with what it’s describing as a ‘superroom’ on Apple Music....
October 2, 2019
Mabel and Marshmello flex their curation skills on Apple Music
Are streaming exclusives dead? Not quite, but they tend to veer towards the promotional side of things nowadays: an album will be available everywhere, but (for example) live EPs are fair game for single-service exclusives....
August 30, 2019
LGBTQ brand Gay Times is the latest Apple Music curator
The latest guest curator on Apple Music is Gay Times, the European LGBTQ media brand. It’s making a series of exclusive playlists for the streaming service, while the companies are also collaborating on a joint advertising...
July 8, 2019
Amazon debuts ‘Handpicked’ artist playlists, starting with Katy Perry
Ice cream. Weepy movies. Three-hour gym sessions. Howling at the moon like a crestfallen wolf. All good ways to respond to being dumped. Or you could listen to Katy Perry’s new ‘Songs About Moving On’ playlist on Amazon...
June 24, 2019