Tag: d2c

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Tools :: Planet

Many across the industry agree on the need for artists to know more about their fanbase and be able to communicate with them in a more personalised manner. Companies like Openstage and Tradable Bits have been very active...
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The Sandbox Guide to… D2C

Selling direct to consumer (D2C) might not be new, but it’s easier than ever to do – and probably much more important now, too. And it’s not just the pandemic that has turned artists’ heads towards selling D2C –...
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Spotify steps up artist merch efforts with Shopify deal

Earlier this year, Spotify's chief content and advertising business officer Dawn Ostroff said that nearly 370,000 artists had featured tickets or merch on their profiles, and promised that "looking ahead we’re going to...
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Behind The Campaign: L’Impératrice

French pop band L’Impératrice released their second album, Tako Tsubo, in March 2021. It was originally planned for summer 2020 but was postponed due to the pandemic. The lead single actually came out in April 2020 so...
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Behind The Campaign: Little Mix

British girl group Little Mix have traditionally released each new album in November and for Confetti, their sixth studio album, that was not going to change – despite the pandemic hitting just as they released the lead...
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D2C Manager, Marketing & Operations – Secretly Group – London

Secretly Group seeks a D2C Manager, Marketing & Operations for their London office. The candidate will work closely with the Marketing, Production and Operations teams on bolstering direct-to-consumer physical sales for...
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Bandzoogle reveals $5m of pandemic-era sales for artists

We’ve been writing about the role being played by Bandcamp for independent artists during the Covid-19 pandemic: $75m of music and merch sales during its Bandcamp Friday promotions by early August, and organic monthly...
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Bandcamp’s rev-share waiving Friday sales to continue

Bandcamp has held four of its special sales – Fridays where the platform waives its revenue share of all music and merch sales – since March, in response to the Covid-19 pandemic and the Black Lives Matter movement. According...
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Taylor Swift drops surprise album… with eight deluxe editions

"Surprise," wrote Taylor Swift in a social post yesterday. "Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into." The album – 'Folklore'...
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Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?

Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however,...
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Tegan and Sara ask Warner Records to shut down merch store

Duo Tegan and Sara aren’t happy with their merchandising operation. In fact, they’ve asked label Warner Records to shut it down, and will soon be launching their own D2C store. “Today we’ve asked Warner...
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Sandbox Issue 233: Shopping Around: Making Online Stores Add Up

Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms...