Tag: d2c

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Bandzoogle reveals $5m of pandemic-era sales for artists

We’ve been writing about the role being played by Bandcamp for independent artists during the Covid-19 pandemic: $75m of music and merch sales during its Bandcamp Friday promotions by early August, and organic monthly...
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Bandcamp’s rev-share waiving Friday sales to continue

Bandcamp has held four of its special sales – Fridays where the platform waives its revenue share of all music and merch sales – since March, in response to the Covid-19 pandemic and the Black Lives Matter movement. According...
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Taylor Swift drops surprise album… with eight deluxe editions

"Surprise," wrote Taylor Swift in a social post yesterday. "Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into." The album – 'Folklore'...
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Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?

Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however,...
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Tegan and Sara ask Warner Records to shut down merch store

Duo Tegan and Sara aren’t happy with their merchandising operation. In fact, they’ve asked label Warner Records to shut it down, and will soon be launching their own D2C store. “Today we’ve asked Warner...
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Sandbox Issue 233: Shopping Around: Making Online Stores Add Up

Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms...
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WMG to buy EMP Merchandising for $180m as standalone D2C unit

Warner Music Group has made a big move in the merchandise game, announcing plans to acquire German firm EMP Merchandising. The deal would see EMP becoming a standalone direct-to-fan business unit within WMG's artist-and-label...
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Sandbox Issue 204: INSTAGRA-Merch

Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
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Debating the future for music merch and direct-to-fan sales

From merchandise and ticketing to crowdfunding, modern music artists have more options than ever to go ‘direct to fan’ and build a sustainable income to complement their recordings. But how can they make the most of...
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Opus Play unlocks digital content when fans buy merch

The Opus Play app launched quietly for iOS earlier this year, and offers an interesting spin on persuading fans to buy physical merchandise for artists they like. “Merchandise that is Opus-enabled comes with a unique...
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Universal opens new catalogue store

UDiscoverMusic is the new D2C site set up by Universal Music to exploit its considerable catalogue division, with an emphasis not just on high-ticket boxset but also on discovery and contextual analysis of the artists in...
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Music Glue talks D2C music: ‘We are leaving billions on the table’

Direct-to-consumer (D2C) or direct-to-fan (D2F) marketing and retail are nothing new, but the music industry is walking away from several fortunes by failing to give them a strong user experience, according to Music Glue...