D2C Manager, Marketing & Operations – Secretly Group – London
Secretly Group seeks a D2C Manager, Marketing & Operations for their London office. The candidate will work closely with the Marketing, Production and Operations teams on bolstering direct-to-consumer physical sales for...
May 20, 2021
Bandzoogle reveals $5m of pandemic-era sales for artists
We’ve been writing about the role being played by Bandcamp for independent artists during the Covid-19 pandemic: $75m of music and merch sales during its Bandcamp Friday promotions by early August, and organic monthly...
October 16, 2020
Bandcamp’s rev-share waiving Friday sales to continue
Bandcamp has held four of its special sales – Fridays where the platform waives its revenue share of all music and merch sales – since March, in response to the Covid-19 pandemic and the Black Lives Matter movement. According...
July 24, 2020
Taylor Swift drops surprise album… with eight deluxe editions
"Surprise," wrote Taylor Swift in a social post yesterday. "Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into." The album – 'Folklore'...
July 24, 2020
Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?
Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however,...
March 5, 2020
Tegan and Sara ask Warner Records to shut down merch store
Duo Tegan and Sara aren’t happy with their merchandising operation. In fact, they’ve asked label Warner Records to shut it down, and will soon be launching their own D2C store. “Today we’ve asked Warner...
November 8, 2019
Sandbox Issue 233: Shopping Around: Making Online Stores Add Up
Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms...
July 25, 2019
WMG to buy EMP Merchandising for $180m as standalone D2C unit
Warner Music Group has made a big move in the merchandise game, announcing plans to acquire German firm EMP Merchandising. The deal would see EMP becoming a standalone direct-to-fan business unit within WMG's artist-and-label...
September 18, 2018
Sandbox Issue 204: INSTAGRA-Merch
Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...
May 21, 2018
Debating the future for music merch and direct-to-fan sales
From merchandise and ticketing to crowdfunding, modern music artists have more options than ever to go ‘direct to fan’ and build a sustainable income to complement their recordings. But how can they make the most of...
February 15, 2018
Opus Play unlocks digital content when fans buy merch
The Opus Play app launched quietly for iOS earlier this year, and offers an interesting spin on persuading fans to buy physical merchandise for artists they like. “Merchandise that is Opus-enabled comes with a unique...
August 25, 2016