After yesterday’s widely-shared column on wellbeing within the music industry by David Emery, now marketing agency Motive Unknown’s boss Darren Hemmings has posted his own response. “Of all the people I know who work in music, more have suffered with severe anxiety issues and depression than have not,” wrote Hemmings.
Tag: Darren Hemmings
Posted inMarketing
Motive Unknown on how artists can take control of remarketing
Labels and managers can use their marketing budgets for artists more efficiently by booking digital ads in-house, and making smart use of remarketing techniques.
That’s according to Darren Hemmings of digital marketing agency Motive Unknown. Hemmings was speaking at the FastForward conference in Amsterdam about how his company works for artists.
“Really this is about how advertising has changed. In the very old model, you’d have an an advertising person decide a budget, and they’d get an ad agency in who would take a commission on what you were doing: usually anywhere between 10% and 20%,” he said.
Posted inMarketing, News
Sammy Andrews and Darren Hemmings talk social, streams and Kobalt
If you want an opinion or ten on digital music marketing, you could do worse than start with Sammy Andrews or Darren Hemmings.
Head of digital at label Cooking Vinyl and founder of digital agency Motive Unknown respectively, they’re two of the more knowledgable and opinionated people working in this space.
So when they shared a stage at last week’s Music Futures conference in Gateshead, Music Ally went along for the ride. Starting with Andrews’ views on the challenges for new artists in 2015.
Posted inAnalysis
With Teeth: Sorry Richard Metzger, but you’re WAY off re: Facebook
Yesterday a post from Richard Metzger over on his excellent Dangerous Minds website started going viral. Entitled “FACEBOOK: I WANT MY FRIENDS BACK”, it ranted about a much-covered topic, namely […]
Posted inAnalysis
With Teeth – Streaming services: why aren’t you courting CD and vinyl owners?
Today, Amazon finally launched its Cloud Player service in the UK, France and Germany. Akin to iTunes Match, the core premise of the service is that you can upload your […]
Posted inAnalysis
With Teeth: Is it time for Spotify’s play counts to be made public?
It’s been interesting reading Grizzly Bear’s thoughts on Spotify over this weekend. One comment that particularly caught my eye was this one: “Not saying that Spotify doesn’t spread the word, […]
Posted inAnalysis
With Teeth: the death of display ads – and what we can do about it
I’ve had a couple of very interesting discussions recently regarding advertising in general, but also with specific reference to music websites. The suggestion from some site owners is that the […]
Posted inAnalysis
With Teeth: Investigating Facebook’s new “share music” feature
Yesterday TheNextWeb reported that Facebook is rolling out a new “Share Music” button to your status update box which, when clicked, would allow you to share any song you like […]
Posted inAnalysis
With Teeth: Rdio, Spotify and the perils of user experience
For the last few weeks I’ve been using Rdio and of late something has become clear: I am now using it far, far more than Spotify, to which I am […]
Posted inAnalysis
With Teeth: I’d Missed This Excellent Feature of Facebook’s “Listen” Function
I was using Facebook earlier and realised something I’m not sure has been widely mentioned before now. As well as adding a “Listen” button to Fan Pages, Facebook further extends […]
Posted inNews
SANDBOX special: Facebook Listen button – the digital music marketer’s viewpoint
Sandbox caught up with five digital marketers within music to get their thoughts on the subject. They were Aaron Bogucki, senior digital manager, Polydor Records; David Emery, head of marketing, Beggars Group; Charlie Biles, digital manager, PIAS; Nikke Osterback, digital campaign manager, Atlantic Records and Darren Hemmings, founder, Motive Unknown.
Posted inAnalysis
With Teeth: Reactions from Twitter to Spotify’s Branded Apps
Today Spotify announced that it was to launch branded apps in conjunction with Coca-Cola, Reebok, McDonald’s, Intel and AT&T. So, I thought I’d gauge intial response from my followers on […]