Posted inMarketing

Motive Unknown on how artists can take control of remarketing

Labels and managers can use their marketing budgets for artists more efficiently by booking digital ads in-house, and making smart use of remarketing techniques.

That’s according to Darren Hemmings of digital marketing agency Motive Unknown. Hemmings was speaking at the FastForward conference in Amsterdam about how his company works for artists.

“Really this is about how advertising has changed. In the very old model, you’d have an an advertising person decide a budget, and they’d get an ad agency in who would take a commission on what you were doing: usually anywhere between 10% and 20%,” he said.

Posted inMarketing, News

Sammy Andrews and Darren Hemmings talk social, streams and Kobalt

If you want an opinion or ten on digital music marketing, you could do worse than start with Sammy Andrews or Darren Hemmings.

Head of digital at label Cooking Vinyl and founder of digital agency Motive Unknown respectively, they’re two of the more knowledgable and opinionated people working in this space.

So when they shared a stage at last week’s Music Futures conference in Gateshead, Music Ally went along for the ride. Starting with Andrews’ views on the challenges for new artists in 2015.