After yesterday’s widely-shared column on wellbeing within the music industry by David Emery, now marketing agency Motive Unknown’s boss Darren Hemmings has posted his own response. “Of all the people I know who work in music, more have suffered with severe anxiety issues and depression than have not,” wrote Hemmings.
Labels and managers can use their marketing budgets for artists more efficiently by booking digital ads in-house, and making smart use of remarketing techniques.
That’s according to Darren Hemmings of digital marketing agency Motive Unknown. Hemmings was speaking at the FastForward conference in Amsterdam about how his company works for artists.
“Really this is about how advertising has changed. In the very old model, you’d have an an advertising person decide a budget, and they’d get an ad agency in who would take a commission on what you were doing: usually anywhere between 10% and 20%,” he said.
If you want an opinion or ten on digital music marketing, you could do worse than start with Sammy Andrews or Darren Hemmings.
Head of digital at label Cooking Vinyl and founder of digital agency Motive Unknown respectively, they’re two of the more knowledgable and opinionated people working in this space.
So when they shared a stage at last week’s Music Futures conference in Gateshead, Music Ally went along for the ride. Starting with Andrews’ views on the challenges for new artists in 2015.
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Sandbox caught up with five digital marketers within music to get their thoughts on the subject. They were Aaron Bogucki, senior digital manager, Polydor Records; David Emery, head of marketing, Beggars Group; Charlie Biles, digital manager, PIAS; Nikke Osterback, digital campaign manager, Atlantic Records and Darren Hemmings, founder, Motive Unknown.
Today Spotify announced that it was to launch branded apps in conjunction with Coca-Cola, Reebok, McDonald’s, Intel and AT&T. So, I thought I’d gauge intial response from my followers on […]