Tag: David Guetta
Posted inNews

David Guetta to perform in Sensorium Galaxy VR platform

Avatar photo by Stuart Dredge

In August we reported on a partnership between streaming service Tidal and virtual reality startup Sensorium Corporation, including plans for concerts within the latter’s Sensorium Galaxy platform when it launches next year.

Now it’s signed up a big artist: David Guetta. He’ll work with Sensorium to create a virtual Dave, who will be starring in his own series of performances in the world.

“VR lets us create a new form of art. It’s a next-level experience that goes way beyond just watching a DJ show on a screen,” promised Guetta.

Posted inSandbox

Sandbox Issue 260: Twitch for Artists

by Rocio Sanchez

Lead: Twitch for artists – Artists were drifting towards livestreaming platform Twitch before COVID-19 hit, and Twitch has been making overtures to musicians for a while. But since live performance was halted, interest in the platform has never been higher, and Twitch is welcoming artists – and their fans – with open arms. But Twitch demands […]

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Posted inNews

TikTok gets five-day premiere of David Guetta and Sia’s Let’s Love

Avatar photo by Stuart Dredge

A moment of relief for TikTok executives: a music story making headlines, rather than the latest revelation about the company’s potential sale or ban in the US. TikTok is getting a “five-day premiere” of the new single from David Guetta and Sia, and it’s a useful pointer to how the app is developing as a platform for music marketing.

‘Let’s Love’ comes out on Friday (11 September) on streaming services, but a 15-second edit will be available for TikTok users to make videos with from today, as part of an official #LetsLove challenge that’s being promoted by Guetta through his TikTok profile. “Can we go over difficult times together? Use the #letslove to show us how you stay positive: fitness, dance, drawing… it’s your time to shine,” is how the challenge words it.

It’s one of the most high-profile examples of a track (or rather, a portion of it) being made available on TikTok before its official release date, with the aim of whipping up the kind of virality that will generate an early spike in streams elsewhere come Friday. We’ll see today whether the label (or, indeed, TikTok itself) is putting some marketing budget into getting popular influencers on the app to join the challenge.

Posted inMarketing, Sandbox

Sandbox 133 – Twitter Turned Up

Avatar photo by Music Ally

Lead: Audio Cards push Twitter way beyond 140 characters and allow the platform to include actual songs. On the surface, this could be dismissed as a gimmick, but both mega-acts and emerging artists are using it and seeing impressive results. As Twitter seeks to keep more and more of the user experience inside its own […]

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