Animoca Brands has emerged as one of the biggest players in web3, gaming and NFTs, thanks in part to its investments in startups.
The metaverse continues to be a hive of activity for music artists and brands. Three stories offer a snapshot of what’s happening.
deadmau5 (via Pixelynx) is one of the investors in a $5m seed round for the startup alongside entrepreneur Mark Cuban and investment firm HOF Capital.
Pixelynx is the ‘direct-to-avatar’ startup launched earlier this year by electronic musicians Joel ‘Deadmau5’ Zimmerman and Richie ‘Plastikman’ Hawtin, among other co-founders.
It was focused on helping artists and other public figures “digitise their brands into collectible goods for use in gaming and virtual worlds”. Now we know more about its plans to create one of those worlds of its own.
Pixelynx is working with Pokémon Go creator Niantic’s recently-unveiled Lightship platform to build a mobile game based around music, augmented reality and NFTs.
The concert will see fans listening to a setlist of Deadmau5 tracks while moving through 13 ‘interactive worlds’ created using Core.
Called Oberhasli, it features “a constantly evolving online world with music, games, and other interactive content” curated by deadmau5
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