Posted inSandbox

Sandbox Issue 271: Finding a marketing balance and seeking success on Twitch

Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature offering welcome progress. The power of Twitch as a marketing, communication, and community-building tool is also still open to debate […]

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Posted inNews

Defected to hold three-part ‘We Dance As One’ livestream

Dance label Defected Records did a great job earlier this year with its ‘Virtual Festival’ series of livestreams, raising $1.2m for the World Health Organization’s Covid-19 relief fund over 10 weeks.

Now it’s coming back with a new event called ‘We Dance As One’ spread over three dates: 30 October, 27 November and a finale spanning New Year’s Eve and New Year’s Day.

DJs will be streaming sets from their home studios or from local clubs, with the broadcasts viewable on YouTube, Facebook and Twitch.

Posted inNews

Apple Music adds Defected and Glitterbox DJ mixes and live sets

The latest external playlist curator getting some love from Apple Music is independent dance label Defected Records, including its Glitterbox brand.

It’s providing Apple Music with some exclusive DJ mixes and live sets, kicking off with a selection including sets from Ibiza in 2019 (Roger Sanchez, Gorgon City, Sam Divine) and from the recent Glitterbox Virtual Festival (Idris Elba, Jellybean Benitez, Boys Noize etc).

Apple Music said this would be “the start of a regular schedule of new mixes & sets from the label” on its service.

The DJ sets may be exclusive to Apple, but Defected isn’t ignoring other platforms with its playlists: Fresh House Friday, Defected Selectors, Defected Classics and others are still on Spotify for example.

Posted inNews

Defected Records and Heineken get ready for a football party

The Covid-elongated European football season isn’t over just yet: the next three weeks will see the Champions League and Europa League tournaments play out their remaining rounds.

Now one of football body UEFA’s key sponsorship partners Heineken has teamed up with dance label Defected Records to soundtrack the rejigged tournaments.

They’ll be holding an eight-hour livestream called ‘The Kick Off’ this Sunday (9 August) featuring eight DJs broadcasting from their homes or special locations. Bob Sinclar (one of our go-to cheer-up livestreamers during the early weeks of the Covid-19 lockdown) is one of the DJs, alongside Idris Elba, Purple Disco Machine, Low Steppa, Melvo Baptise, Aline Rocha, Ferreck Dawn and DJ Monki.