Posted inNews

YouTube Best.Cover.Ever talent contest launches next month

YouTube has revealed the launch date for its Best.Cover.Ever talent contest, which will challenge young wannabes to cover tracks by an array of popular artists.

The competition will kick off on 20 November, and as previously announced is hosted by rapper Ludacris, with Demi Lovato, Katy Perry, Jason Derulo, Flo Rida, Nicky Jam, Charlie Puth and the Backstreet Boys among the artists judging entries, which were covers of some of their famous hits.

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Demi Lovato YouTube documentary gets 3.5m views in three days

Demi Lovato’s exclusive documentary for YouTube has been watched 3.5m times in the first three days after it launched.

The documentary, Demi Lovato: Simply Complicated, is a 78-minute long film about her current life, and is one of the first original-video music projects commissioned by YouTube to be made available for free supported by ads, rather than held behind its YouTube Red paywall.

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Beauty brand to sponsor Demi Lovato YouTube show

In May, we reported on YouTube’s plans for free, ad-supported shows based on Demi Lovato and Katy Perry. The latter’s live special happened last week, but now Lovato and YouTube’s original-content boss Susanne Daniels have been talking about the other show, now named ‘Simply Complicated’.

“YouTube is the OG. YouTube has been around for so long. I started my own YouTube channel over 10 years ago and I’ve been able to create my own content and to connect with my fans through there,” said Lovato, who was speaking alongside Daniels at the Cannes Lions conference.

Posted inMarketing, Sandbox

Sandbox 108 – Tracks & Field

Lead: summers for the music industry have traditionally meant festivals, but this year’s “summer of sport” spells out huge opportunities for music to get involved – and all beyond the standard tie-in album or sync licensing deal. Digital means that music can now be more intricately woven into the biggest sporting fixtures from the starting whistle.

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