Tag: deutsche grammophon
Lang Lang deploys digital tactics for ‘Piano Book’ album
Pianist Lang Lang likes to have fun with technology: we remember him playing ‘Flight of the Bumblebee’ on-stage using an iPad and the Magic Piano app back in 2010, for example. On Friday, he released his latest album...
April 1, 2019
Sandbox Issue 207: God Save The Streams
Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...
June 28, 2018
Deutsche Grammophon and Google to digitise archive tracks
Happy 120th birthday, classical-music label Deutsche Grammophon. The celebrations will include an interesting partnership with Google Arts & Culture to digitise a stash of rediscovered and previously-unreleased tracks...
June 12, 2018
Campaigns: Play Double Deutsche With a Pro – Sandbox 156
Only those with a very long memory are likely to recall Now Play It from way back in 2007. For those who have forgotten (or never knew in the first place), it was an EMI initiative offering music tuition videos from the...
August 18, 2016