Tag: deutsche grammophon

Read More

Lang Lang deploys digital tactics for ‘Piano Book’ album

Pianist Lang Lang likes to have fun with technology: we remember him playing ‘Flight of the Bumblebee’ on-stage using an iPad and the Magic Piano app back in 2010, for example. On Friday, he released his latest album...
Read More

Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...
Read More

Deutsche Grammophon and Google to digitise archive tracks

Happy 120th birthday, classical-music label Deutsche Grammophon. The celebrations will include an interesting partnership with Google Arts & Culture to digitise a stash of rediscovered and previously-unreleased tracks...
Read More

Campaigns: Play Double Deutsche With a Pro – Sandbox 156

Only those with a very long memory are likely to recall Now Play It from way back in 2007. For those who have forgotten (or never knew in the first place), it was an EMI initiative offering music tuition videos from the...
Read More

Sandbox 115 – The other YouTube

Lead: Individual music videos (hello, Psy) do incredibly well on YouTube but music-centric channels limp far behind those with other types of media content. We look at the most successful channels in gaming, fashion, food...