Tag: digital advertising
2018 could be a $100bn year for digital advertising in the US
PricewaterhouseCoopers has published its latest report for ad-industry body the Interactive Advertising Bureau (IAB) tracking US digital-advertising revenues in the first half of 2018. The key figures: digital ad revenues...
November 14, 2018
Sandbox Issue 208: Making Micro Waves
Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...
July 11, 2018
Apple opens up iAd to all advertisers, while adding video features
Apple's iAd mobile advertising network is what's (in theory) funding iTunes Radio, so changes to the platform should be of interest to the music industry, including marketers.
April 2, 2014
Digital advertising spend up 17.5% in the UK
Research firms UKOM and comScore have teamed up for a report on the digital advertising market in the UK.
October 9, 2013