Tag: digital marketing

Music-marketing startup Feature.fm has a new, well, feature. It’s called ‘Action Pages’, and it’s designed to help labels and artists reward fans for their activities within streaming services Spotify and Apple Music...

As influencer marketing continues to become a more-common part of the music-marketing landscape, Warner Music Australia has announced an interesting joint venture with talent agency Born Bred Talent.

Days after EA’s music boss Steve Schnur was boasting about the music-discovery potential of FIFA 19, another games publisher has been talking up its music stats. Rockstar Games told Rolling Stone that Grand Theft Auto V...

The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...

If you needed a new reason to shake your head in wonderment about how Generation Z are living their best lives, the headline ‘Posting Instagram Sponsored Content Is the New Summer Job’ might provide it.

Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...

Latin boyband CNCO are no strangers to cutting-edge technology in their marketing and fan engagement. We have previously written about their smart campaigns, notably their tie-ups with Landmrk for album unlocks and album-listening...

Cue: “You couldn’t pay me to listen to [artist name here]” jokes. Yesterday, rapper Travis Scott posted on Instagram that he had $100,000 to give away to fans. To be in with a chance of claiming some of the cash,...

Ahead of the release of their fifth album, Let’s Go Sunshine, at the end of August, The Kooks have used the unprecedented run of hot weather in the UK as the hook (the Kook hook?) for the marketing of it. They have set...

Google has a brand new app that musicians might be interested in. It’s called Cameos on Google, and promises to be a way for celebrities (artists included) to answer the burning questions of their fans. “Cameos on...

The first time Facebook automatically tagged friends in our photos, we boggled (before muttering suspiciously about privacy settings). Now we’re resigned to a future of ubiquitous facial-recognition technology. Does that...

Latin star J Balvin is making waves on pretty much every digital platform: he even unseated Drake (briefly) as the most-listened-to artist on Spotify earlier this year. Now YouTube is celebrating his rise with its latest...