Tag: digital marketing

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M2V: music video finds its new future

Debate surrounds what the first music video actually was, but by the 1970s these “pop promos” had become the playthings of the biggest acts in the world while by the 1980s, after the arrival of MTV, they were the biggest...
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Stats revealed for the TikTok campaign for UMG’s ‘Money Dance’

There’s a healthy debate about the extent to which labels can make a track ‘go viral’ on TikTok, versus simply piling in to capitalise on the effect when this happens organically. Agency The Influencer Marketing Factory...
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Sandbox issue 232: Music Marketing in Trigger Cities

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
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Digital Marketing Manager – Lex Records – London

  About Lex: Lex is a record label, music publisher, and film production company based in London. The label was founded in 2001 and has released music by artists including Danger Mouse, Eyedress, GILA, Boom Bip, Neon...
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Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
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Social media newsfeeds are dying. What’s the future of sharing? (guest column)

This guest column comes from Tim Heineke, founder and CEO of I AM POP. Social media, the poster child of the internet revolution, is losing its influence to such an extent that even Mark Zuckerberg has accepted the decline...
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Bastille get an online ‘Doom Days House’ for fans to explore

“Escape the harsh realities of the world,” suggests a new website launched for British band Bastille. With 2019 being what it is, that’s a good pitch: time for some light-hearted, sweet content that… Oh wait. “Step...
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Music streaming in 2019: radio rivalry, Spotify sustainability and ‘west versus east’

Streaming was the big driver behind the recorded-music industry’s 9.7% growth in 2018, according to the IFPI. In fact, streaming revenues grew by 34% to $8.9bn, accounting for 47% of the global total. At the end of 2018,...
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Messenger creates sticker pack for BT21/BTS

You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back stories and also created merchandise lines for them....
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Sandbox Issue 229: Partnerships. How labels are sharing marketing

Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
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Flighthouse CEO Jacob Pace talks TikTok, music and virality

Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done. “To really make stuff go on TikTok requires a lot of...
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Vizu.al pitches merits of embedding videos in email marketing

US firm Vizu.al has built a client list of more than 300 artists, labels, festivals and agencies with its technology that’s capable of embedding video within emails sent out to mailing lists. Founder Matt Highsmith spoke...