Tag: digital marketing

A guest column from Adrian Burger, founder of creative management agency Lafter.

Today, Music Ally publishes a report created by students of SMIX.LAB at Popakademie Baden-Württemberg, which uses Spotify data from a number of case studies to try to better understand the impact of playlisting on the “breakthrough...

Warp is a leading independent record company releasing music by ground-breaking and influential artists including Aphex Twin, Flying Lotus, Danny Brown, Yves Tumor, Kelela, Mount Kimbie, Nightmares on Wax, !!!, Battles and...

Chocolate City music is an industry leader in the African music and seeks to provide a world-class service designed to help artists grow their careers We also provide Label Services under the umbrella of Alternative Distribution...

If you're building a platform based around superfans, launching with Taylor Swift's 'Swifties' community is a bold statement of intent. As is following that up with the famous BTS Army. This is what US-based startup Fave...

Daði Freyr was supposed to be Iceland’s entry for Eurovision 2020 and his track ‘Think About Things’ had already gone viral ahead of the event. AWAL had picked up on him before the competition was due to happen –...

We’ve seen artists debut tracks as clips on TikTok ahead of their official release, but Anne-Marie is going a step further and making her entire new album available for TikTokers to use. Yesterday, clips of all the...

We wrote about startup Breakr in February this year: it was a tool to help artists and labels identify influencers to work with on marketing campaigns. Now the company has raised a $4.2m seed funding round led by Slow Ventures,...

In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics...

Seasoning finale: Sault make new album available for just 99 days Sault are an anonymous and highly mysterious collective in the UK, creating R&B filtered through house music and disco. They released two albums (5 and...

After posting a demo of their track ‘Like 1999’ on TikTok, Canadian indie pop group Valley saw it quickly go viral and they raced to get a final version out into the market. The team from Universal Music Canada explain...