Tag: digital marketing

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Sandbox Issue 266: 2020’s BEST MUSIC MARKETING CAMPAIGNS

It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking...
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Glass Animals launch an interactive Instagram filter

We’ve been really impressed with the digital shizzle of British band Glass Animals in recent times. The online replica of their computer desktop in May, for example, and the music video they made using fans’...
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Artist’s Toolkit. Tools that can help to propel artist careers forward in 2021

2020 has been an unprecedented year for the world and the music industry alike. With no live events, more importance was placed on other industry verticals – and while many people struggled, new opportunities emerged as...
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Linkfire’s latest attribution data deal is with YouTube Music

Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. "In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those...
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Sandbox Issue 263: A brand new experience: creating activations that connect in a non-live world

Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....
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Sandbox Issue 262: Key Lessons from Sandbox Summit Global

Lead: Sandbox Summit Global – Over five days at the end of September, we held our Sandbox Summit Global conference. For this Sandbox report, we’re digging into what we learned from the event and how it relates...
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Justin Bieber’s ‘Next Chapter’ is another YouTube documentary

If 10 episodes of YouTube documentary about Justin Bieber weren’t enough for you earlier this year, we have some good news. The video service is following up its ‘Justin Bieber: Seasons’ series with a one-off 30-minute...
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Monstercat goes ‘hyper-casual’ with Amanotes mobile games deal

Electronic music label Monstercat has always been keen to get its music into games, with a series of inventive licensing deals and partnerships. Its latest is with Amanotes, the Vietnamese developer of ‘hyper-casual’...
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Spotify adds ‘promo cards’ feature for artists and podcasters

Spotify's now traditional end-of-year Wrapped promotion sees artists and listeners alike flooding social media with branded graphics on their stats. Now the streaming service is extending that idea for artists (and podcasters)...
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How should artists use Twitch to connect with fans?

Live video streaming service Twitch has been one of the (unwitting) beneficiaries of the global pandemic, as musicians scramble to find a way to compensate for the near-total shutdown of live music. In their recent “State...
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Nearly 1.2m people attended Ava Max’s party in Roblox

Last month we wrote about the plans to hold an album launch party for artist Ava Max in gaming platform Roblox. So how did that go? Well, according to the public stats, the ‘Ava Max Heaven & Hell Launch Party’...
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Sandbox Issue 261: The return of the fanclub? Crowdfunding in 2020

Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...