Tag: digital marketing

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Startup files: Fave builds community with BTS and Taylor Swift superfans

If you're building a platform based around superfans, launching with Taylor Swift's 'Swifties' community is a bold statement of intent. As is following that up with the famous BTS Army. This is what US-based startup Fave...
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Behind The Campaign: Daði Freyr

Daði Freyr was supposed to be Iceland’s entry for Eurovision 2020 and his track ‘Think About Things’ had already gone viral ahead of the event. AWAL had picked up on him before the competition was due to happen –...
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Anne-Marie debuts her new album as a series of TikTok clips

We’ve seen artists debut tracks as clips on TikTok ahead of their official release, but Anne-Marie is going a step further and making her entire new album available for TikTokers to use. Yesterday, clips of all the...
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Music marketing app Breakr raises $4.2m of seed funding

We wrote about startup Breakr in February this year: it was a tool to help artists and labels identify influencers to work with on marketing campaigns. Now the company has raised a $4.2m seed funding round led by Slow Ventures,...
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Behind The Campaign: Vacations

In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics...
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Campaigns :: 30 June 2021 – Sault, Tyler, The Creator, Metallica, and JayKae

Seasoning finale: Sault make new album available for just 99 days Sault are an anonymous and highly mysterious collective in the UK, creating R&B filtered through house music and disco. They released two albums (5 and...
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Behind The Campaign: Valley

After posting a demo of their track ‘Like 1999’ on TikTok, Canadian indie pop group Valley saw it quickly go viral and they raced to get a final version out into the market. The team from Universal Music Canada explain...
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Bebe Rexha to headline the first music festival in The Sims 4

Fortnite and Roblox are doing it, so why can’t The Sims 4? ‘It’ being live music, and the answer being: yes it can. Publisher EA has announced the first in-game music festival for The Sims 4, its popular ‘life simulation’...
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Ampled reveals latest ‘season’ of promotions for artists

Ampled launched last year as a cooperatively-owned fan-funding platform for artists, and later in the year suggested that such a model might be “the only way to fix Spotify” in a guest column for Music Ally....
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Behind The Campaign: L’Impératrice

French pop band L’Impératrice released their second album, Tako Tsubo, in March 2021. It was originally planned for summer 2020 but was postponed due to the pandemic. The lead single actually came out in April 2020 so...
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Snøw, Rxseboy and Jack Cullen get an Instagram stories game

Lo-fi artists Snøw, Rxseboy and Jack Cullen recently released their track ‘Spilled My Coffee’, which has been easing its way past half a million streams. Now there’s a promotional game for it, delivered as an Instagram...
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Clio Music Awards gives gongs to Spotify, K Camp and more

The Clio Music Awards are a great event, focusing on creativity in marketing and promotions for music. This year’s were announced yesterday, with gongs for Spotify (Design); Fortnite (Experience/Activation); XO/Republic...