Tag: digital marketing
Julianna Barwick releases three tracks on meditation app Calm
Julianna Barwick is the latest artist to release music through meditation app Calm, following in the footsteps of Moby, Above & Beyond and Kygo. Barwick, who's signed to Ninja Tune, is releasing three extended versions...
August 7, 2020
One Direction and Goldie get new anniversary websites
One Direction and Goldie? Now that's a collaboration made in musical heaven, possibly. Sadly they're not working together (yet!) but they have both just got new websites to celebrate significant anniversaries. It's 10...
August 3, 2020
Sandbox Issue 257: Filter Tips. Making camera effects connect
Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...
July 22, 2020
Feature·fm adds conversion data from Anghami, Qobuz and more
We've reported on Linkfire's various partnerships to get conversion (or 'attribution') data from streaming services, so that music marketers can tell not just that fans tapped or clicked on smart links, but whether they streamed,...
July 15, 2020
What can the global music industry learn from K-Pop and South Korea?
K-pop is the genre that ate the world whole. Acts like BTS, Blackpink, Twice and TVXQ are not just some of the biggest acts within the genre – they are some of the biggest acts in the world. There is a lot that other artists...
July 13, 2020
Mike Singer single promoted with stream-to-unlock campaign
Warner Music Central Europe has created a stream-to-unlock initiative to push ‘100Tausend’ (‘100 Thousand’), the new single from German artist Mike Singer which is released on 17 July. Users going to a page on...
July 13, 2020
Ashnikko’s new track has a Beats by Dre and TikTok partnership
Artist Ashnikko's breakthrough last year was fuelled by TikTok, when her track 'Stupid' went viral. Now, for her new track 'Daisy' she is prioritising the platform – this time with Apple's music hardware brand Beats by...
July 10, 2020
Sandbox Issue 256: PRIMAL STREAM 📱🎧 Making lockdown concerts work
Lead: Livestreams have moved to try and fill the massive hole left by the total cancellation of tours and festivals around the world. As more acts do them, however, it becomes incrementally harder to stand out and draw...
July 8, 2020
Tools: Smart links roundup
Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all trying to develop and innovate in ways...
July 1, 2020
The Midnight create a prom playlist generator for all ages
Ninja Tune/Counter Records act The Midnight have a new single out called ‘Prom Night’ and have created a special prom-themed playlist generator for it. On a dedicated website, users input their name as well as the date...
June 29, 2020
First speakers and agenda details for Sandbox Summit Global
Today we’re announcing the first confirmed speakers and outline agenda for our Sandbox Summit Global conference, which takes place online in September. The event will include Platoon’s Denzyl Feigelson in conversation...
June 29, 2020
Spotify releases Marquee stats including 20% conversion rate
'Marquee' is Spotify's tool that pops up in its mobile app suggesting that people listen to a new release by an artist that they like. In the US and Canada, it's currently being beta-tested as a paid advertising slot. Now...
June 26, 2020