Tag: digital marketing

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Snøw, Rxseboy and Jack Cullen get an Instagram stories game

Lo-fi artists Snøw, Rxseboy and Jack Cullen recently released their track ‘Spilled My Coffee’, which has been easing its way past half a million streams. Now there’s a promotional game for it, delivered as an Instagram...
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Clio Music Awards gives gongs to Spotify, K Camp and more

The Clio Music Awards are a great event, focusing on creativity in marketing and promotions for music. This year’s were announced yesterday, with gongs for Spotify (Design); Fortnite (Experience/Activation); XO/Republic...
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Anything World makes Spotify-synced game for Pink Sweat$

It’s been a while since we’ve played mobile game Temple Run, but we’ve played a LOT of Temple Run-inspired mini-games for music marketing campaigns in the meantime. The latest example is for Pink Sweat$, courtesy of...
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Alicia Keys launches ‘Memories of a Minor’ UGC website

Alicia Keys is the latest artist getting fans to provide the content for a marketing campaign. Her new website Memories of A Minor harks back to her debut album ‘Songs in A Minor’, which was released 20 years ago. The...
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The five E’s of fan engagement in music marketing (guest column)

This is a guest post by Sandra Croft (Artist & Promotions Representative, UK & EU) and Henriette Heimdal (Market Development, UK & EU), of CD Baby. This is their five-point strategy for "transforming audiences into fans"...
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Campaigns :: 2nd June 2021 – Jorja Smith, Gruff Rhys, Black Midi and Kurupt FM

UK garage: Jorja Smith gets automotive to launch new single To tease her new album, British R&B singer Jorja Smith set up a website advertising what appears to be a garage called Nice Motors. A photo of a car (tellingly...
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Behind The Campaign: Little Mix

British girl group Little Mix have traditionally released each new album in November and for Confetti, their sixth studio album, that was not going to change – despite the pandemic hitting just as they released the lead...
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What can the music industry learn from sports and other sectors?

Creative and effective digital marketing isn't just a priority within the music business: it's a discipline that's playing an important role across most industries now. At Music Ally's Sandbox Summit Global online conference...
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The Sandbox Guide to… Discord: expert advice, practical skills, and case studies to make Discord work for you

The new and improved Sandbox Guide is here! This longer, extra-focussed “Guide” format is designed to be your essential companion in the ever-shifting challenge of successfully connecting with your audience. It has more...
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Tools: Westcott

Westcott is a platform that automatically advertises catalogue music: it generates Facebook and Instagram ads, identifies audiences, tracks industry signals, figures out best market pricing, makes ad buys, and provides real-time...
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Behind The Campaign: Maxïmo Park

For their seventh studio album, Nature Always Wins, British alternative rock band Maxïmo Park released it via their management company’s record label (in partnership with PIAS). They teased the new album with a streaming...
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Jorja Smith’s new single comes with a Nice Motors garage website

We’ve seen some strange pivots in our time, but Jorja Smith opening a car garage providing MOTs, servicing and repairs might just be the strangest. Nice Motors is the business in question. “J and Shay’s Nice Motors...