Tag: digital marketing

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Marketing round-up: sheet music “leak” and Asia-Pacific report

Data and research company Luminate’s latest study on the Asia-Pacific region shows that audio/video music streaming platforms are a highly popular form of music discovery in that region. 
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Is “community marketing” an alternative to influencer marketing?

Influencer marketing is seen as a way to connect with new fans and leverage the trust of an influencer’s followers.
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Fan-centric platform Fave launches “fan verification”

The nature of some fandoms is to generate a fan hierarchy, often based around either perceived proximity to the artist, or by regularity of posting, or encouraging fan behaviour like downloading of new songs
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Music Ally NTK :: Reddit marketing for music

This video, part of our Need To Know series, looks at Reddit – a platform with nearly half a billion users. This NTK video is based on our Sandbox Guide to Reddit Music Marketing. Reddit’s unique structure of hyper-focussed...
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The Sandbox Guide to… Marketing on a Budget 2022

Budget marketing should be a cause for celebration all round: it doesn’t matter if you have a big budget or tight purse-strings – crafty music industry marketers are always looking to make their money go that little bit...
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Music advertising has a streaming attribution problem

A guest column from Adrian Burger, founder of creative management agency Lafter.
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REPORT: The role of playlisting in artist breakthrough moments on Spotify

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Report: How influential was Spotify playlisting for some of 2021’s biggest breakthrough artists?

Today, Music Ally publishes a report created by students of SMIX.LAB at Popakademie Baden-Württemberg, which uses Spotify data from a number of case studies to try to better understand the impact of playlisting on the “breakthrough...
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Marketing Coordinator (North America) – Warp Records – NYC

Warp is a leading independent record company releasing music by ground-breaking and influential artists including Aphex Twin, Flying Lotus, Danny Brown, Yves Tumor, Kelela, Mount Kimbie, Nightmares on Wax, !!!, Battles and...
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Digital Marketing Manager – Chocolate City – Nigeria or remote with similar time zone

Chocolate City music is an industry leader in the African music and seeks to provide a world-class service designed to help artists grow their careers We also provide Label Services under the umbrella of Alternative Distribution...
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Startup files: Fave builds community with BTS and Taylor Swift superfans

If you're building a platform based around superfans, launching with Taylor Swift's 'Swifties' community is a bold statement of intent. As is following that up with the famous BTS Army. This is what US-based startup Fave...
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Behind The Campaign: Daði Freyr

Daði Freyr was supposed to be Iceland’s entry for Eurovision 2020 and his track ‘Think About Things’ had already gone viral ahead of the event. AWAL had picked up on him before the competition was due to happen –...