Tag: digital marketing

The latest edition of Sandbox went out to subscribers last night and the cover feature runs through the biggest YouTube channels outside of music (although we do add in T-Series for good measure) to look at what they do,...

Warner Music Group’s Big Beat Records label is preparing to release a new album called ‘Big Beat Ignition: Space’ on 3 April. The 10-track compilation has an intergalactic theme – “anyone else down for a space...

In India, Naezy is one of the driving forces behind the country’s emerging hip-hop scene. Given the centrality of Bollywood, the Indian music industry was, for many years, a sub-division of the film industry and music marketing...

Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s...

British band Years & Years swiftly set up a TikTok account at the end of last week – in a large part because their cover of 2003’s ‘Breathe’ (by Sean Paul ft. Blu Cantrell) from six years ago was having a viral...

With more than 55 million music streaming users around the world, most of whom are paying, Amazon is the third biggest player in the global music subscriptions market behind Spotify and Apple Music. One area in which it...

Atlanta rapper K Camp began releasing mixtapes in 2011, before signing to Interscope in 2014, building up a loyal following. However, the release of his track ‘Lottery’ in early 2019 changed everything. The track initially...

Music Ally has been covering location-based marketing startup Landmrk for several years now, including its campaigns for artists including CNCO, Ariana Grande and Louis Tomlinson. The startup’s latest client is...

Overview of Role  We are seeking an individual to handle digital marketing and advertising initiatives for a portion of our roster on a permanent contract. The position will work closely with Project Management, International...

British YouTuber KSI is a social media sensation. His YouTube channel has 21m subscribers, while his November boxing match against fellow influencer Logan Paul was described as “the biggest amateur boxing match in history”. KSI...

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...

Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits.  One constant in its suite of features have been hashtags,...