Tag: digital marketing

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Troy Carter talks music disruption: ‘I’d still be in a panic if I were a major label…’

Troy Carter was the closing keynote at Music Ally and Music Biz's NY:LON Connect conference in New York on Friday. The former Atom Factory boss (where he managed Lady Gaga during her rise to fame) and Spotify exec is now...
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Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...
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Music Ally Report 426: Trends of 2019

This year we’ve picked 42 (also the answer to life, the universe and everything as fans of Douglas Adams will know) of the trends and moments we found most significant in 2019. What are they? *takes deep breath* industry...
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Post Malone gets a ‘dual-phone’ music video on Spotify

As Drake never sang: you used to call me on my cell phone, late night when you need my… cell phone too, to watch the new video from Post Malone. Yes, fans will need two phones to watch the latter artist’s new video, which...
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Clio Music awards winners offer music-marketing inspiration

2019 has been a good year for creative music-marketing campaigns, as you'll know if you read our end-of-year Sandbox report earlier this month. If you haven't, you can find it here: it's our pick of the best campaigns of...
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Sandbox Issue 242: The Year’s Best Music Marketing Campaigns. 2019

It is that time again when we highlight the best music marketing campaigns of the year. We genuinely were flooded with entries this year and therefore had to increase the number that made the final cut to 50 simply because...
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Harry Styles had 2019’s most cryptic music-marketing campaign

The treasure hunt, scattering of Easter eggs and a good dash of the cryptic is a failsafe in music marketing. It is all a nice way to get the fanbase excited about a new album, an opportunity to test out a new platform and...
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Fortnite to get premiere of a scene from new Star Wars film

Video-game Fortnite’s latest marketing partnership isn’t around music, but rather movies. Next Saturday (14 December) a scene from the new Star Wars film, ‘The Rise of Skywalker’, will be premiered within Fortnite....
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Twin Atlantic use new Google Earth features for campaign

In mid-November, Music Ally wrote about a new feature on Google Earth where people could create their own stories by attaching text, images and videos to locations on the planet. “We think there is some interesting scope...
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Music Merchandising Moves On

A T-shirt or a flimsy tour programme was the bulk of merchandise in the “old days” – mass-produced items to shift quickly when an act was on tour. Fortunately, things have changed dramatically in recent years – with...
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Sandbox Issue 241: Music Merchandising Moves On

Lead: Billboard has just announced new chart rules around merchandise and album bundles in the US (effective from January 2020), seeking to close some of the loopholes that have been exploited here in recent years. This could...
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TRNSMT Festival turns lineup news into online treasure hunt

TRNSMT is a music festival in Scotland that began in 2017 in Glasgow (effectively replacing the long-running T In The Park) and has turned its 2020 line-up announcement into a digital scavenger hunt. We have seen artists...