Tag: digital marketing

Data and research company Luminate’s latest study on the Asia-Pacific region shows that audio/video music streaming platforms are a highly popular form of music discovery in that region. 

Influencer marketing is seen as a way to connect with new fans and leverage the trust of an influencer’s followers.

The nature of some fandoms is to generate a fan hierarchy, often based around either perceived proximity to the artist, or by regularity of posting, or encouraging fan behaviour like downloading of new songs

This video, part of our Need To Know series, looks at Reddit – a platform with nearly half a billion users. This NTK video is based on our Sandbox Guide to Reddit Music Marketing. Reddit’s unique structure of hyper-focussed...

Budget marketing should be a cause for celebration all round: it doesn’t matter if you have a big budget or tight purse-strings – crafty music industry marketers are always looking to make their money go that little bit...

A guest column from Adrian Burger, founder of creative management agency Lafter.

Today, Music Ally publishes a report created by students of SMIX.LAB at Popakademie Baden-Württemberg, which uses Spotify data from a number of case studies to try to better understand the impact of playlisting on the “breakthrough...

Warp is a leading independent record company releasing music by ground-breaking and influential artists including Aphex Twin, Flying Lotus, Danny Brown, Yves Tumor, Kelela, Mount Kimbie, Nightmares on Wax, !!!, Battles and...

Chocolate City music is an industry leader in the African music and seeks to provide a world-class service designed to help artists grow their careers We also provide Label Services under the umbrella of Alternative Distribution...

If you're building a platform based around superfans, launching with Taylor Swift's 'Swifties' community is a bold statement of intent. As is following that up with the famous BTS Army. This is what US-based startup Fave...

Daði Freyr was supposed to be Iceland’s entry for Eurovision 2020 and his track ‘Think About Things’ had already gone viral ahead of the event. AWAL had picked up on him before the competition was due to happen –...