Tag: digital marketing
Sandbox Issue 266: 2020’s BEST MUSIC MARKETING CAMPAIGNS
It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking...
December 10, 2020
Glass Animals launch an interactive Instagram filter
We’ve been really impressed with the digital shizzle of British band Glass Animals in recent times. The online replica of their computer desktop in May, for example, and the music video they made using fans’...
December 4, 2020
Artist’s Toolkit. Tools that can help to propel artist careers forward in 2021
2020 has been an unprecedented year for the world and the music industry alike. With no live events, more importance was placed on other industry verticals – and while many people struggled, new opportunities emerged as...
December 3, 2020
Linkfire’s latest attribution data deal is with YouTube Music
Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. "In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those...
November 3, 2020
Sandbox Issue 263: A brand new experience: creating activations that connect in a non-live world
Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....
October 28, 2020
Sandbox Issue 262: Key Lessons from Sandbox Summit Global
Lead: Sandbox Summit Global – Over five days at the end of September, we held our Sandbox Summit Global conference. For this Sandbox report, we’re digging into what we learned from the event and how it relates...
October 26, 2020
Justin Bieber’s ‘Next Chapter’ is another YouTube documentary
If 10 episodes of YouTube documentary about Justin Bieber weren’t enough for you earlier this year, we have some good news. The video service is following up its ‘Justin Bieber: Seasons’ series with a one-off 30-minute...
October 26, 2020
Monstercat goes ‘hyper-casual’ with Amanotes mobile games deal
Electronic music label Monstercat has always been keen to get its music into games, with a series of inventive licensing deals and partnerships. Its latest is with Amanotes, the Vietnamese developer of ‘hyper-casual’...
October 13, 2020
Spotify adds ‘promo cards’ feature for artists and podcasters
Spotify's now traditional end-of-year Wrapped promotion sees artists and listeners alike flooding social media with branded graphics on their stats. Now the streaming service is extending that idea for artists (and podcasters)...
October 8, 2020
How should artists use Twitch to connect with fans?
Live video streaming service Twitch has been one of the (unwitting) beneficiaries of the global pandemic, as musicians scramble to find a way to compensate for the near-total shutdown of live music. In their recent “State...
October 6, 2020
Nearly 1.2m people attended Ava Max’s party in Roblox
Last month we wrote about the plans to hold an album launch party for artist Ava Max in gaming platform Roblox. So how did that go? Well, according to the public stats, the ‘Ava Max Heaven & Hell Launch Party’...
October 6, 2020
Sandbox Issue 261: The return of the fanclub? Crowdfunding in 2020
Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...
September 30, 2020