Tag: digital marketing

It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking...

We’ve been really impressed with the digital shizzle of British band Glass Animals in recent times. The online replica of their computer desktop in May, for example, and the music video they made using fans’...

2020 has been an unprecedented year for the world and the music industry alike. With no live events, more importance was placed on other industry verticals – and while many people struggled, new opportunities emerged as...

Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. "In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those...

Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....

Lead: Sandbox Summit Global – Over five days at the end of September, we held our Sandbox Summit Global conference. For this Sandbox report, we’re digging into what we learned from the event and how it relates...

If 10 episodes of YouTube documentary about Justin Bieber weren’t enough for you earlier this year, we have some good news. The video service is following up its ‘Justin Bieber: Seasons’ series with a one-off 30-minute...

Electronic music label Monstercat has always been keen to get its music into games, with a series of inventive licensing deals and partnerships. Its latest is with Amanotes, the Vietnamese developer of ‘hyper-casual’...

Spotify's now traditional end-of-year Wrapped promotion sees artists and listeners alike flooding social media with branded graphics on their stats. Now the streaming service is extending that idea for artists (and podcasters)...

Live video streaming service Twitch has been one of the (unwitting) beneficiaries of the global pandemic, as musicians scramble to find a way to compensate for the near-total shutdown of live music. In their recent “State...

Last month we wrote about the plans to hold an album launch party for artist Ava Max in gaming platform Roblox. So how did that go? Well, according to the public stats, the ‘Ava Max Heaven & Hell Launch Party’...

Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...