Tag: digital marketing
Sandbox Issue 218: 2018’s Best Music Marketing Campaigns
Welcome to our bumper Sandbox End of Year Campaign Special. One of the biggest – but undoubtedly one of the best – jobs for Sandbox every year is to go through the staggering number of entries for our end-of-year overview...
December 13, 2018
Sendmate boss defends messaging bots after marketer criticism
It seems like the end of 2018 is the time for the ‘trough of disillusion’ around messaging bots, with recent criticism of their effectiveness by marketing pros Jon Loomer (here) and Darren Hemmings (here). Now Andreas...
November 16, 2018
What Fortnite and esports could mean for the music industry
At Music Ally's Sandbox Summit London conference last month, I gave a talk about games: specifically about what 2018's gaming craze Fortnite, and the wider world of esports - competitive gaming - could mean for music marketing...
November 12, 2018
Instagram’s new marketing features: ‘promote’ for stories and business analytics
Music marketers have a couple of new tools to investigate for Instagram. One is something called ‘promote’ for stories, where Instagram business accounts – a number of artists’ profiles have been converted to...
November 2, 2018
Fanbase launches as blockchain-powered music fan-rewards platform
The latest blockchain startup hoping to make an impact in the music industry is Fanbase, which is launching a platform to help artists mint their own tokens, which fans will be able to buy to access exclusive content, VIP...
October 22, 2018
Social Strategist & Digital Marketeer (12 month contract) – Sony Music – London
Overview Responsible for devising best in class digital marketing and social media strategies for artists; the setting and achieving of campaign-specific objectives & KPIs; the coordination/creation and upkeep of regularly...
October 11, 2018
Five trends for digital music marketing in 2018
There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms - mailing lists,...
October 8, 2018
Sandbox Summit 2018 – London #MarketMusicBetter
Music Ally is delighted to announce the agenda and first set of confirmed speakers for this year’s Sandbox Summit sponsored by Linkfire which will take place at the London Arthouse on Wednesday 31st October. Early bird...
September 26, 2018
Feature.fm ‘Action Pages’ to reward fans for streaming actions
Music-marketing startup Feature.fm has a new, well, feature. It’s called ‘Action Pages’, and it’s designed to help labels and artists reward fans for their activities within streaming services Spotify and Apple Music...
September 4, 2018
Warner Music Australia signs new influencer partnership
As influencer marketing continues to become a more-common part of the music-marketing landscape, Warner Music Australia has announced an interesting joint venture with talent agency Born Bred Talent.
August 31, 2018
Grand Theft Auto V has generated 75bn minutes of music listening
Days after EA’s music boss Steve Schnur was boasting about the music-discovery potential of FIFA 19, another games publisher has been talking up its music stats. Rockstar Games told Rolling Stone that Grand Theft Auto V...
August 28, 2018
Snapchat gets Ariana Grande merch lens and TuneMoji GIFs
The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...
August 24, 2018