Tag: digital marketing

Julianna Barwick is the latest artist to release music through meditation app Calm, following in the footsteps of Moby, Above & Beyond and Kygo. Barwick, who's signed to Ninja Tune, is releasing three extended versions...

One Direction and Goldie? Now that's a collaboration made in musical heaven, possibly. Sadly they're not working together (yet!) but they have both just got new websites to celebrate significant anniversaries. It's 10...

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...

We've reported on Linkfire's various partnerships to get conversion (or 'attribution') data from streaming services, so that music marketers can tell not just that fans tapped or clicked on smart links, but whether they streamed,...

K-pop is the genre that ate the world whole. Acts like BTS, Blackpink, Twice and TVXQ are not just some of the biggest acts within the genre – they are some of the biggest acts in the world. There is a lot that other artists...

Warner Music Central Europe has created a stream-to-unlock initiative to push ‘100Tausend’ (‘100 Thousand’), the new single from German artist Mike Singer which is released on 17 July. Users going to a page on...

Artist Ashnikko's breakthrough last year was fuelled by TikTok, when her track 'Stupid' went viral. Now, for her new track 'Daisy' she is prioritising the platform – this time with Apple's music hardware brand Beats by...

Lead: Livestreams have moved to try and fill the massive hole left by the total cancellation of tours and festivals around the world. As more acts do them, however, it becomes incrementally harder to stand out and draw...

Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all trying to develop and innovate in ways...

Ninja Tune/Counter Records act The Midnight have a new single out called ‘Prom Night’ and have created a special prom-themed playlist generator for it. On a dedicated website, users input their name as well as the date...

Today we’re announcing the first confirmed speakers and outline agenda for our Sandbox Summit Global conference, which takes place online in September. The event will include Platoon’s Denzyl Feigelson in conversation...

'Marquee' is Spotify's tool that pops up in its mobile app suggesting that people listen to a new release by an artist that they like. In the US and Canada, it's currently being beta-tested as a paid advertising slot. Now...