Tag: digital marketing

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Fanbase launches as blockchain-powered music fan-rewards platform

The latest blockchain startup hoping to make an impact in the music industry is Fanbase, which is launching a platform to help artists mint their own tokens, which fans will be able to buy to access exclusive content, VIP...
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Social Strategist & Digital Marketeer (12 month contract) – Sony Music – London

Overview Responsible for devising best in class digital marketing and social media strategies for artists; the setting and achieving of campaign-specific objectives & KPIs; the coordination/creation and upkeep of regularly...
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Five trends for digital music marketing in 2018

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms - mailing lists,...
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Sandbox Summit 2018 – London #MarketMusicBetter

Music Ally is delighted to announce the agenda and first set of confirmed speakers for this year’s Sandbox Summit sponsored by Linkfire which will take place at the London Arthouse on Wednesday 31st October. Early bird...
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Feature.fm ‘Action Pages’ to reward fans for streaming actions

Music-marketing startup Feature.fm has a new, well, feature. It’s called ‘Action Pages’, and it’s designed to help labels and artists reward fans for their activities within streaming services Spotify and Apple Music...
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Warner Music Australia signs new influencer partnership

As influencer marketing continues to become a more-common part of the music-marketing landscape, Warner Music Australia has announced an interesting joint venture with talent agency Born Bred Talent.
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Grand Theft Auto V has generated 75bn minutes of music listening

Days after EA’s music boss Steve Schnur was boasting about the music-discovery potential of FIFA 19, another games publisher has been talking up its music stats. Rockstar Games told Rolling Stone that Grand Theft Auto V...
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Snapchat gets Ariana Grande merch lens and TuneMoji GIFs

The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...
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Brands targeting teens with 1,000+ Instagram followers

If you needed a new reason to shake your head in wonderment about how Generation Z are living their best lives, the headline ‘Posting Instagram Sponsored Content Is the New Summer Job’ might provide it.
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Island Records launches Landmrk-powered Ariana Grande campaign

Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
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CNCO create AR app

Latin boyband CNCO are no strangers to cutting-edge technology in their marketing and fan engagement. We have previously written about their smart campaigns, notably their tie-ups with Landmrk for album unlocks and album-listening...
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The Travis Scott Instagram cash giveaway is real

Cue: “You couldn’t pay me to listen to [artist name here]” jokes. Yesterday, rapper Travis Scott posted on Instagram that he had $100,000 to give away to fans. To be in with a chance of claiming some of the cash,...