Tag: digital marketing

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Spotify for Artists Marquee: made for marketing music to the right listeners

This article on Spotify for Artists Marquee is Partner Content. Marquee by Spotify for Artists is a powerful marketing tool – ideal for artists, managers, and labels to promote their new releases. Marquee is specifically...
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Tools :: Trendpop

Trendpop is a SaaS platform and a data-driven tool designed to help users strategise their TikTok presence and navigate the app’s ecosystem.
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Music Ally Quarterly Report :: Music/tech Startups 2022

While NFTs stole the headlines in 2022, a raft of other exciting developments took place, and various music/tech startups took leaps and bounds as they strove to create new technological opportunities for creativity, commerce,...
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Marketing round-up: sheet music “leak” and Asia-Pacific report

Data and research company Luminate’s latest study on the Asia-Pacific region shows that audio/video music streaming platforms are a highly popular form of music discovery in that region. 
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Is “community marketing” an alternative to influencer marketing?

Influencer marketing is seen as a way to connect with new fans and leverage the trust of an influencer’s followers.
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Fan-centric platform Fave launches “fan verification”

The nature of some fandoms is to generate a fan hierarchy, often based around either perceived proximity to the artist, or by regularity of posting, or encouraging fan behaviour like downloading of new songs
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Music Ally NTK :: Reddit marketing for music

This video, part of our Need To Know series, looks at Reddit – a platform with nearly half a billion users. This NTK video is based on our Sandbox Guide to Reddit Music Marketing. Reddit’s unique structure of hyper-focussed...
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The Sandbox Guide to… Marketing on a Budget 2022

Budget marketing should be a cause for celebration all round: it doesn’t matter if you have a big budget or tight purse-strings – crafty music industry marketers are always looking to make their money go that little bit...
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Music advertising has a streaming attribution problem

A guest column from Adrian Burger, founder of creative management agency Lafter.
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REPORT: The role of playlisting in artist breakthrough moments on Spotify

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Report: How influential was Spotify playlisting for some of 2021’s biggest breakthrough artists?

Today, Music Ally publishes a report created by students of SMIX.LAB at Popakademie Baden-Württemberg, which uses Spotify data from a number of case studies to try to better understand the impact of playlisting on the “breakthrough...
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Marketing Coordinator (North America) – Warp Records – NYC

Warp is a leading independent record company releasing music by ground-breaking and influential artists including Aphex Twin, Flying Lotus, Danny Brown, Yves Tumor, Kelela, Mount Kimbie, Nightmares on Wax, !!!, Battles and...