Tag: digital marketing

The treasure hunt, scattering of Easter eggs and a good dash of the cryptic is a failsafe in music marketing. It is all a nice way to get the fanbase excited about a new album, an opportunity to test out a new platform and...

Video-game Fortnite’s latest marketing partnership isn’t around music, but rather movies. Next Saturday (14 December) a scene from the new Star Wars film, ‘The Rise of Skywalker’, will be premiered within Fortnite....

In mid-November, Music Ally wrote about a new feature on Google Earth where people could create their own stories by attaching text, images and videos to locations on the planet. “We think there is some interesting scope...

A T-shirt or a flimsy tour programme was the bulk of merchandise in the “old days” – mass-produced items to shift quickly when an act was on tour. Fortunately, things have changed dramatically in recent years – with...

TRNSMT is a music festival in Scotland that began in 2017 in Glasgow (effectively replacing the long-running T In The Park) and has turned its 2020 line-up announcement into a digital scavenger hunt. We have seen artists...

Some of the most creative music-marketing campaigns we’ve reported on over the last decade or so have involved maps and location. So an announcement of a new feature in the Google Earth service piqued our attention this...

Back in January 2014 and in front of multiple witnesses, Mötley Crüe signed a Cessation Of Touring agreement that stated that their obliquely titled The Final Tour (July 2014 to December 2015) would be true to its name...

Last week, we reported on Linkfire’s data-attribution deal with Apple Music, as well as the strings attached which included the stipulation that to get the data, people had to put Apple Music in top spot on their smart-link...

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...

Lars Ettrup, CEO of smart-links firm Linkfire, delivered a talk at Music Ally’s Sandbox Summit conference in London this week on “the joys of attribution”, and how music marketers can better track the journey music...

The debate around digital privacy tends to focus on the biggest technology companies like Facebook, Google and Amazon. Yet as internet users become more aware of the privacy debates around those companies’ services and...

As a platform, TikTok continues to generate strong opinions within the music industry regarding what kind of licensing deals it needs, and how much it could or should be paying rightsholders. But it’s also generating a...