Tag: digital marketing

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Monstercat goes ‘hyper-casual’ with Amanotes mobile games deal

Electronic music label Monstercat has always been keen to get its music into games, with a series of inventive licensing deals and partnerships. Its latest is with Amanotes, the Vietnamese developer of ‘hyper-casual’...
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Spotify adds ‘promo cards’ feature for artists and podcasters

Spotify's now traditional end-of-year Wrapped promotion sees artists and listeners alike flooding social media with branded graphics on their stats. Now the streaming service is extending that idea for artists (and podcasters)...
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How should artists use Twitch to connect with fans?

Live video streaming service Twitch has been one of the (unwitting) beneficiaries of the global pandemic, as musicians scramble to find a way to compensate for the near-total shutdown of live music. In their recent “State...
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Nearly 1.2m people attended Ava Max’s party in Roblox

Last month we wrote about the plans to hold an album launch party for artist Ava Max in gaming platform Roblox. So how did that go? Well, according to the public stats, the ‘Ava Max Heaven & Hell Launch Party’...
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Sandbox Issue 261: The return of the fanclub? Crowdfunding in 2020

Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...
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Music marketing tips: the pros share their best advice at Sandbox Summit

The final day of Music Ally's Sandbox Summit Global online conference had a practical focus on music marketing, with two panels of experts offering their advice. First was a 'tips from the top' session picking the brains...
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Blackpink trail new album with Spotify and PubG Mobile

One of the K-Pop groups that have been smashing down global barriers recently is Blackpink, who you can expect to see splashed over many digital platforms in the coming week ahead of their new album's release on 2 October. Two...
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Ava Max is holding an album launch party inside Roblox

Gaming platform Roblox has more than 150 million monthly active users, and its head of music recently told Music Ally how keen the company is to work with artists and labels. Now we've got one of the first examples:...
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Ingrooves patents AI system for finding ‘high-value’ audiences

UMG's Ingrooves Music Group has been awarded a patent in the US that sounds pretty interesting: for "artificial intelligence automation of marketing campaigns". Stand by for patentspeak! "The system identifies patterns...
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Fortnite is the next frontier for K-Pop stars BTS

BTS are no strangers to the gaming world, having starred in their first mobile game BTS World last year, with a follow-up (BTS Universe Story) about to launch. Now the K-Pop stars are heading to one of the biggest, buzziest...
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The future of streaming and music marketing post Covid-19

After an introductory session offering views on Covid-19's music impact around the world, Music Ally's Sandbox Summit Global conference turned its attention to what happens next. The online event's 'Future of Streaming...
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Sandbox Issue 260: Twitch for Artists

Lead: Twitch for artists – Artists were drifting towards livestreaming platform Twitch before COVID-19 hit, and Twitch has been making overtures to musicians for a while. But since live performance was halted, interest...