Tag: digital marketing

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Chatty Penguin’s Cally Hocknell talks marketing, stories and Insta-famous eggs

“What’s the point of marketers like me, why would you commission research, when an egg knocks Kylie Jenner off the top spot on Instagram?!” There were jokes and sharp insight in equal measures in music marketer and Chatty...
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Brit Awards reveal plans for digital activations next week

Next Wednesday is the Brit Awards, the flagship annual awards show for the British music industry. It’s fair to say the organisers are leaving no stops un-pulled out when it comes to the digital activity around the event....
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Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics

Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers...
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Manager, Digital Marketing – BMG – London

About us We are a growing international music company that offers a friendly and collaborative working environment with great benefits and a leadership team who values every employee. Our mission is to be a better kind of...
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Sandbox Issue 220: Vault-ing Ambitions

Lead: While Netflix viewers are currently obsessing over Marie Kondo and her rules on de-cluttering the home (instructing viewers to only hold onto the things that “spark joy”), a different approach needs to happen in...
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Absolute Label Services launches new ‘digital marketing packs’

Absolute Label Services has launched a series of new ‘digital marketing packs’ for its artist clients, which aims to ensure their social-media and online-advertising campaigns stand out from the crowd. The image and video...
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The Cinematic Orchestra launch website designed for offline use

Ninja Tune artist The Cinematic Orchestra have relaunched their website with a fun twist: it wants fans to use it offline. “To Believe… disable your internet connection now,” it explains, when they land on its homepage....
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Sandbox Issue 218: 2018’s Best Music Marketing Campaigns

Welcome to our bumper Sandbox End of Year Campaign Special. One of the biggest – but undoubtedly one of the best – jobs for Sandbox every year is to go through the staggering number of entries for our end-of-year overview...
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Sendmate boss defends messaging bots after marketer criticism

It seems like the end of 2018 is the time for the ‘trough of disillusion’ around messaging bots, with recent criticism of their effectiveness by marketing pros Jon Loomer (here) and Darren Hemmings (here). Now Andreas...
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What Fortnite and esports could mean for the music industry

At Music Ally's Sandbox Summit London conference last month, I gave a talk about games: specifically about what 2018's gaming craze Fortnite, and the wider world of esports - competitive gaming - could mean for music marketing...
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Instagram’s new marketing features: ‘promote’ for stories and business analytics

Music marketers have a couple of new tools to investigate for Instagram. One is something called ‘promote’ for stories, where Instagram business accounts – a number of artists’ profiles have been converted to...
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Fanbase launches as blockchain-powered music fan-rewards platform

The latest blockchain startup hoping to make an impact in the music industry is Fanbase, which is launching a platform to help artists mint their own tokens, which fans will be able to buy to access exclusive content, VIP...