Tag: digital marketing
What music can learn from YouTube’s biggest channels
The latest edition of Sandbox went out to subscribers last night and the cover feature runs through the biggest YouTube channels outside of music (although we do add in T-Series for good measure) to look at what they do,...
April 2, 2020
Space is the place for new Big Beat Records campaign
Warner Music Group’s Big Beat Records label is preparing to release a new album called ‘Big Beat Ignition: Space’ on 3 April. The 10-track compilation has an intergalactic theme – “anyone else down for a space...
March 27, 2020
Behind The Campaign: Indian hip-hop star Naezy
In India, Naezy is one of the driving forces behind the country’s emerging hip-hop scene. Given the centrality of Bollywood, the Indian music industry was, for many years, a sub-division of the film industry and music marketing...
March 20, 2020
Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU
Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s...
March 19, 2020
Years & Years & TikTok: capitalising on a viral hit
British band Years & Years swiftly set up a TikTok account at the end of last week – in a large part because their cover of 2003’s ‘Breathe’ (by Sean Paul ft. Blu Cantrell) from six years ago was having a viral...
March 17, 2020
Amazon Music launches analytics for artists with a mobile app
With more than 55 million music streaming users around the world, most of whom are paying, Amazon is the third biggest player in the global music subscriptions market behind Spotify and Apple Music. One area in which it...
March 13, 2020
How K Camp’s ‘Lottery’ (aka ‘Renegade’) went viral – and what happened next
Atlanta rapper K Camp began releasing mixtapes in 2011, before signing to Interscope in 2014, building up a loyal following. However, the release of his track ‘Lottery’ in early 2019 changed everything. The track initially...
March 9, 2020
Lauv is latest artist to launch a Landmrk-powered treasure hunt
Music Ally has been covering location-based marketing startup Landmrk for several years now, including its campaigns for artists including CNCO, Ariana Grande and Louis Tomlinson. The startup’s latest client is...
March 6, 2020
Digital Marketing Manager – Cooking Vinyl – London
Overview of Role We are seeking an individual to handle digital marketing and advertising initiatives for a portion of our roster on a permanent contract. The position will work closely with Project Management, International...
March 3, 2020
Social star KSI debuts on TikTok with #WakeUpCallChallenge
British YouTuber KSI is a social media sensation. His YouTube channel has 21m subscribers, while his November boxing match against fellow influencer Logan Paul was described as “the biggest amateur boxing match in history”. KSI...
February 7, 2020
Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020
Tools: Keyhole. Measure the impact of their social media & influencer campaigns
Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits. One constant in its suite of features have been hashtags,...
February 5, 2020