Tag: digital marketing

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Fans can get artist Alice Chater’s outfits… in Animal Crossing

We’ve mentioned the game Animal Crossing: New Horizons several times in this bulletin recently, mainly because it’s one of the chosen stress-busters for several members of the Music Ally team. But it’s...
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Sandbox Issue 253: Music Marketing in Lockdown

Lead: We are now several weeks into lockdown and have moved far, far beyond just “doing a livestream”. There was some wavering at the start as to whether albums should be delayed by several weeks or brought forward, but...
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James Arthur gets Super Mario-style Instagram stories game

Earlier this month, we wrote about a marketing campaign for Ministry of Sound that made inventive use of Instagram Stories to create a motorbike-racing game – with fans tapping to avoid obstacles and ravines (i.e. to move...
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Eminem taps Community platform for messaging with fans

"Dear Stan, I meant to write you sooner, but I just been busy," wrote Eminem on Instagram yesterday. "text me, ill hit you back" – with an accompanying phone number. And no, of course Eminem isn't giving out his cellphone...
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Pink Floyd launch ‘evolving’ playlist including rare tracks

Pink Floyd have launched a new streaming playlist on Spotify and YouTube called ‘Syd, Roger, Richard, Nick and David – An Evolving Pink Floyd Playlist‘. The clue to the playlist’s nature is in the title:...
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Chantel Jeffries gives Triller exclusive for new video

TikTok is not the only short-form video game in town and Triller has been snapping at its heels for some time, making a strong splash in the US and drawing in hip-hop acts in particular. Triller has now landed the exclusive on...
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The 1975 reopen Mindshower site with stems, mags and more

In February this year, we wrote about The 1975’s ‘Mindshower’ campaign, which saw the band create a fictitious ‘digital detox’ retreat called Mindshower, complete with its own website and a...
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Tools: Tradable Bits. Know your Fans, Market Smarter

Growing an artist’s listenership in specific markets or their social following is one part of the equation of nurturing fan bases and driving revenue. But what is often missing, is actually knowing who the fans are and...
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Khruangbin’s AirKhruang gets remixed as ‘Shelter in Space’

One of 2018’s cleverest music marketing campaigns was the one for US group Khruangbin. It included the AirKhruang website, which asked fans to input details of their upcoming flights, then created Spotify playlists...
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Zhu teams up with esports community Enthusiast Gaming

Zhu is the latest dance artist doing something interesting on Twitch – a livestreamed concert this Thursday (14 May) that will be used to premiere new single ‘Only’. However, it’s part of a wider deal...
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Katy Perry launches a ‘virtual flower delivery service’

“Our goal is to provide the best virtual flower delivery service that can help you tell someone you care, you love them, you miss them, or simply thank them for believing in you. Select a bouquet you wish to share and...
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Gallery view: Rita Ora gets an immersive online exhibition

We are seeing lots of campaigns having to quickly adapt their planned real-world elements to work as purely online initiatives – and the immersive video for Rita Ora’s ‘How To Be Lonely’ single is a very good case...