Tag: digital marketing

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What music can learn from YouTube’s biggest channels

The latest edition of Sandbox went out to subscribers last night and the cover feature runs through the biggest YouTube channels outside of music (although we do add in T-Series for good measure) to look at what they do,...
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Space is the place for new Big Beat Records campaign

Warner Music Group’s Big Beat Records label is preparing to release a new album called ‘Big Beat Ignition: Space’ on 3 April. The 10-track compilation has an intergalactic theme – “anyone else down for a space...
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Behind The Campaign: Indian hip-hop star Naezy

In India, Naezy is one of the driving forces behind the country’s emerging hip-hop scene. Given the centrality of Bollywood, the Indian music industry was, for many years, a sub-division of the film industry and music marketing...
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Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU

Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s...
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Years & Years & TikTok: capitalising on a viral hit

British band Years & Years swiftly set up a TikTok account at the end of last week – in a large part because their cover of 2003’s ‘Breathe’ (by Sean Paul ft. Blu Cantrell) from six years ago was having a viral...
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Amazon Music launches analytics for artists with a mobile app

With more than 55 million music streaming users around the world, most of whom are paying, Amazon is the third biggest player in the global music subscriptions market behind Spotify and Apple Music. One area in which it...
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How K Camp’s ‘Lottery’ (aka ‘Renegade’) went viral – and what happened next

Atlanta rapper K Camp began releasing mixtapes in 2011, before signing to Interscope in 2014, building up a loyal following. However, the release of his track ‘Lottery’ in early 2019 changed everything. The track initially...
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Lauv is latest artist to launch a Landmrk-powered treasure hunt

Music Ally has been covering location-based marketing startup Landmrk for several years now, including its campaigns for artists including CNCO, Ariana Grande and Louis Tomlinson. The startup’s latest client is...
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Digital Marketing Manager – Cooking Vinyl – London

Overview of Role  We are seeking an individual to handle digital marketing and advertising initiatives for a portion of our roster on a permanent contract. The position will work closely with Project Management, International...
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Social star KSI debuts on TikTok with #WakeUpCallChallenge

British YouTuber KSI is a social media sensation. His YouTube channel has 21m subscribers, while his November boxing match against fellow influencer Logan Paul was described as “the biggest amateur boxing match in history”. KSI...
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Sandbox Issue 245: Catalogue Marketing Rejuvenated

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
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Tools: Keyhole. Measure the impact of their social media & influencer campaigns

Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits.  One constant in its suite of features have been hashtags,...