Tag: digital marketing
Sandbox Issue 273 :: Marketing electronic music in 2021
Lead: Historically, DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic...
April 8, 2021
Wiggle your (virtual) bum in Lil Nas X’s Twerk Hero game
Lil Nas X’s video for his latest single ‘Montero’ has been getting all the right people outraged since its release. It’s fair to say those people won’t be pointing their web browsers at Twerk...
April 8, 2021
Don’t freak out! Nile Rodgers gets a ‘voice-interactive portrait
Does anyone in the music industry have better anecdotes than Nile Rodgers? Now he can deliver them in virtual form, which may save him repeating the best ones over and over. Rodgers has been turned into “the world’s...
March 24, 2021
Sandbox Issue 271: Finding a marketing balance and seeking success on Twitch
Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature...
March 10, 2021
Courtney Barnett launches online archive of live performances
Australian artist Courtney Barnett is excellent live – we have the ‘bought in post-gig over-excited state’ official Courtney Barnett bright-red socks to prove it. Now she’s showing off some of her best...
March 10, 2021
Dance brand Space Yacht launches its third collection of NFTs
Everyone and literally their uncle is hopping aboard the music NFTs bandwagon now, but dance brand Space Yacht was ahead of the crowd: yesterday it launched its third non-fungible token collection on the Nifty Gateway site....
March 9, 2021
Why Don’t We to hold an album launch party in Roblox
Warner Music Group is fully in on gaming platform Roblox, from virtual events to actual investment in the company. The latest example of the former is an album launch party for the band Why Don’t We, which kicks off...
March 5, 2021
Concord teams up with Playlister for ‘Music Seen’ project
Something that’s come across strongly in our recent conferences is the idea that digital marketing – and streaming playlists specifically – isn’t just something for labels and artist teams. A growing number...
February 23, 2021
Axel Mansoor sets off on a virtual tour… of Clubhouse rooms
We’ve been writing about live-audio startup Clubhouse and thinking about the potential it might hold for musicians. Some artists are already diving right in to explore though. One example is Axel Mansoor, who’s already...
February 18, 2021
Audience Development Manager – AWAL – London
We’re looking for a talented, creative and dynamic Audience Development Manager to join the AWAL Recordings team and work with our incredible and growing roster of emerging and already established talent from all over the...
February 12, 2021
Sandbox Issue 269: Indie-Visible: balancing Indie rock marketing on streaming and IRL
Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their...
February 10, 2021
Defected Records to launch slate of original shows for Twitch
Twitch continues to be a touchy subject for major rightsholders in the music industry, but Amazon’s livestreaming service is also forging partnerships with independent labels – particularly in the dance world. Defected...
February 4, 2021