Tag: digital marketing

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TRNSMT Festival turns lineup news into online treasure hunt

TRNSMT is a music festival in Scotland that began in 2017 in Glasgow (effectively replacing the long-running T In The Park) and has turned its 2020 line-up announcement into a digital scavenger hunt. We have seen artists...
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There’s storytelling potential in Google Earth’s new feature

Some of the most creative music-marketing campaigns we’ve reported on over the last decade or so have involved maps and location. So an announcement of a new feature in the Google Earth service piqued our attention this...
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Déjà Crüe: rockers Mötley Crüe blow up ‘no more tours’ contract

Back in January 2014 and in front of multiple witnesses, Mötley Crüe signed a Cessation Of Touring agreement that stated that their obliquely titled The Final Tour (July 2014 to December 2015) would be true to its name...
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Motive Unknown boss expands on concerns over Apple/Linkfire deal

Last week, we reported on Linkfire’s data-attribution deal with Apple Music, as well as the strings attached which included the stipulation that to get the data, people had to put Apple Music in top spot on their smart-link...
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Sandbox Issue 239: Music and Advertising’s tense union

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...
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Linkfire boss talks smarter attribution and the death of cookies

Lars Ettrup, CEO of smart-links firm Linkfire, delivered a talk at Music Ally’s Sandbox Summit conference in London this week on “the joys of attribution”, and how music marketers can better track the journey music...
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Privacy and music marketing: ‘Common sense should prevail’

The debate around digital privacy tends to focus on the biggest technology companies like Facebook, Google and Amazon. Yet as internet users become more aware of the privacy debates around those companies’ services and...
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Music marketing on TikTok: ‘Give the audience the opportunity to be their own influencer’

As a platform, TikTok continues to generate strong opinions within the music industry regarding what kind of licensing deals it needs, and how much it could or should be paying rightsholders. But it’s also generating a...
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Domino wins Music Ally’s Campaign of the Year award for Hot Chip

Domino’s campaign for A Bath Full Of Ecstasy – the seventh studio album from Hot Chip – was named Campaign Of The Year at Music Ally’s Sandbox Summit in London yesterday (30th October). It was one of five shortlisted...
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Hot Ghoul Summer! Megan Thee Stallion makes ‘Hottieween’ YouTube series

It’s perhaps over-egging things slightly to call ‘Megan Thee Stallion P.I. in Hottieween’ a series, given that the first two episodes weigh in at around the five-minute mark each. It’s fun though: a horror-themed...
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Jamie Oborne talks The 1975: ‘We still believe in albums!’

Jamie Oborne is the owner and CEO of Dirty Hit Records and All on Red Management, working with The 1975, Wolf Alice and Benjamin Francis Leftwich among other artists. He was also the opening speaker at Music Ally’s Sandbox...
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Spotify tests sponsorship of full-screen album recommendations

For some time now, Spotify has been showing its mobile listeners full-screen recommendations of new albums from the artists that they like – ‘Brand new music for you!’ pop-ups with a ‘Go to Album’ button to tap. Thus...