Tag: digital marketing
How can labels and musicians avoid the ‘dry streams paradox’ in 2019?
Music Ally wrote about the ‘dry streams paradox’ earlier this year in our Sandbox music-marketing report: it refers to the situation where millions of streams for a song driven by a popular playlist on Spotify or Apple...
May 23, 2019
Facebook news-feed to focus more on friends and ‘worthwhile’ links
Earlier this week Music Ally reported on Facebook’s admission that its new privacy tool may impact the way marketers use targeting features to build audiences on the social network. Now the company has followed that with an...
May 17, 2019
Facebook warns that its new privacy tool ‘may impact targeting’
From unintended consequences of its core features to deliberate abuses of the way it made users’ data available to developers, Facebook is firefighting on several fronts in 2019. It should come as no surprise that its attempts...
May 15, 2019
Music marketing in 2019: content, playlists… and Twitter skeletons
Musicians who are breaking through should be aware of any skeletons lurking in the cupboard of their past social-media posts, according to Andy Varley from music company Insanity Group. “In a generation where more and...
May 13, 2019
Senior Digital Marketing Manager – Warner Bros. Records – London
With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR,...
May 8, 2019
Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.
Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...
May 2, 2019
The Dry Streams Paradox
Are you frustrated with the size of your fanbase? Tired of banging your head against a brick wall with ticket and merchandise sales? Unable to reconcile your streaming figures with the number of genuine fans? Then you might...
April 24, 2019
Reminder: the perils of marketing singles to free streamers
If you’re directing fans to stream a new track by an artist, what happens if they’re tapping on that link on their smartphone, but are on the free tier of a service like Spotify? That’s one of the questions raised in...
April 18, 2019
Sandbox Issue 226: What people just don’t “get” about digital marketing
Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...
April 18, 2019
Former Sony Music exec talks streaming: ‘Focus on the whales’
Thomas Hesse used to be the digital-business boss at Sony Music, but nowadays is an angel investor and startup founder (of still-stealthy Jamm Music) in his own right. He’s also written a column for Billboard that may...
April 16, 2019
Esperanza Spalding drove fans from Facebook / Instagram to Spotify
Facebook has published a case study of how artist Esperanza Spalding used the social network (and Instagram) to drum up excitement around her latest album ’12 Little Spells’ – including driving Spotify streams of...
April 4, 2019