Tag: digital marketing
Startup files: Fave builds community with BTS and Taylor Swift superfans
If you're building a platform based around superfans, launching with Taylor Swift's 'Swifties' community is a bold statement of intent. As is following that up with the famous BTS Army. This is what US-based startup Fave...
August 19, 2021
Behind The Campaign: Daði Freyr
Daði Freyr was supposed to be Iceland’s entry for Eurovision 2020 and his track ‘Think About Things’ had already gone viral ahead of the event. AWAL had picked up on him before the competition was due to happen –...
July 28, 2021
Anne-Marie debuts her new album as a series of TikTok clips
We’ve seen artists debut tracks as clips on TikTok ahead of their official release, but Anne-Marie is going a step further and making her entire new album available for TikTokers to use. Yesterday, clips of all the...
July 21, 2021
Music marketing app Breakr raises $4.2m of seed funding
We wrote about startup Breakr in February this year: it was a tool to help artists and labels identify influencers to work with on marketing campaigns. Now the company has raised a $4.2m seed funding round led by Slow Ventures,...
July 21, 2021
Behind The Campaign: Vacations
In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics...
July 14, 2021
Campaigns :: 30 June 2021 – Sault, Tyler, The Creator, Metallica, and JayKae
Seasoning finale: Sault make new album available for just 99 days Sault are an anonymous and highly mysterious collective in the UK, creating R&B filtered through house music and disco. They released two albums (5 and...
June 30, 2021
Behind The Campaign: Valley
After posting a demo of their track ‘Like 1999’ on TikTok, Canadian indie pop group Valley saw it quickly go viral and they raced to get a final version out into the market. The team from Universal Music Canada explain...
June 30, 2021
Bebe Rexha to headline the first music festival in The Sims 4
Fortnite and Roblox are doing it, so why can’t The Sims 4? ‘It’ being live music, and the answer being: yes it can. Publisher EA has announced the first in-game music festival for The Sims 4, its popular ‘life simulation’...
June 25, 2021
Ampled reveals latest ‘season’ of promotions for artists
Ampled launched last year as a cooperatively-owned fan-funding platform for artists, and later in the year suggested that such a model might be “the only way to fix Spotify” in a guest column for Music Ally....
June 22, 2021
Behind The Campaign: L’Impératrice
French pop band L’Impératrice released their second album, Tako Tsubo, in March 2021. It was originally planned for summer 2020 but was postponed due to the pandemic. The lead single actually came out in April 2020 so...
June 17, 2021
Snøw, Rxseboy and Jack Cullen get an Instagram stories game
Lo-fi artists Snøw, Rxseboy and Jack Cullen recently released their track ‘Spilled My Coffee’, which has been easing its way past half a million streams. Now there’s a promotional game for it, delivered as an Instagram...
June 16, 2021
Clio Music Awards gives gongs to Spotify, K Camp and more
The Clio Music Awards are a great event, focusing on creativity in marketing and promotions for music. This year’s were announced yesterday, with gongs for Spotify (Design); Fortnite (Experience/Activation); XO/Republic...
June 11, 2021