Tag: digital marketing
Linkfire’s latest streaming data partnership is with Deezer
Music marketing firm Linkfire has announced a deal with Deezer to access data on what music listeners do after following one of its 'smart links' to the streaming service. Artists, labels and marketers using Linkfire will...
June 16, 2020
Twenty One Pilots launch online scavenger hunt for fans
The latest artist sending fans to different corners of the internet to unlock content around a new album is Twenty One Pilots. It kicked off with a livestream (although fans who missed that can check out the ‘START...
June 15, 2020
Linkfire adds ‘Artist Bio Link’ feature for musicians
Music marketing platform Linkfire has a new feature that could be very useful for artists. It’s called ‘Artist Bio Links’. According to Linkfire, it “brings together all your promotions in one personalised...
June 12, 2020
The Best Music Marketing Campaigns During Lockdown
*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history The initial response within music marketing to lockdown was to charge into...
June 11, 2020
Artist Tom Walker plans a 12-hour world tour on Zoom
Rock band Def Leppard hold the record for playing the most gigs in different continents in one day (three: Africa, Europe and North America). Meanwhile, Jeff Aug holds the record for most gigs in different countries in...
June 11, 2020
#LolaDay created for 50th anniversary of Kinks classic
12 June is the 50th anniversary of ‘Lola’ by British band The Kinks, and there’s a digital campaign up and running to celebrate the anniversary. A dedicated microsite to celebrate #LolaDay (as it’s...
June 5, 2020
Fans can get artist Alice Chater’s outfits… in Animal Crossing
We’ve mentioned the game Animal Crossing: New Horizons several times in this bulletin recently, mainly because it’s one of the chosen stress-busters for several members of the Music Ally team. But it’s...
May 29, 2020
Sandbox Issue 253: Music Marketing in Lockdown
Lead: We are now several weeks into lockdown and have moved far, far beyond just “doing a livestream”. There was some wavering at the start as to whether albums should be delayed by several weeks or brought forward, but...
May 28, 2020
James Arthur gets Super Mario-style Instagram stories game
Earlier this month, we wrote about a marketing campaign for Ministry of Sound that made inventive use of Instagram Stories to create a motorbike-racing game – with fans tapping to avoid obstacles and ravines (i.e. to move...
May 27, 2020
Eminem taps Community platform for messaging with fans
"Dear Stan, I meant to write you sooner, but I just been busy," wrote Eminem on Instagram yesterday. "text me, ill hit you back" – with an accompanying phone number. And no, of course Eminem isn't giving out his cellphone...
May 27, 2020
Pink Floyd launch ‘evolving’ playlist including rare tracks
Pink Floyd have launched a new streaming playlist on Spotify and YouTube called ‘Syd, Roger, Richard, Nick and David – An Evolving Pink Floyd Playlist‘. The clue to the playlist’s nature is in the title:...
May 26, 2020
Chantel Jeffries gives Triller exclusive for new video
TikTok is not the only short-form video game in town and Triller has been snapping at its heels for some time, making a strong splash in the US and drawing in hip-hop acts in particular. Triller has now landed the exclusive on...
May 22, 2020