Tag: digital marketing

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How do social media camera filters work, how much do they cost to make, and are they worth the investment?

In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched...
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Dua Lipa launches #DuaVideo fan challenge with TikTok

Dua Lipa is the latest major artist to launch a TikTok challenge, but in her case, she's looking for fans to appear in her next proper music video. The challenge is #DuaVideo and runs for a week, having been launched...
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Disclosure turn new album artwork into a Minecraft world

British dance duo Disclosure's new album 'Energy' comes out this Friday (28 August) and it will be accompanied by an ambitious virtual world created using the game Minecraft. Island Records teamed up with agency Blockworks...
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Spotify’s first esports partnership is with Riot Games

Spotify has announced its first marketing partnership in the esports world, and it's with one of its biggest players: Riot Games, the publisher of League of Legends. "Spotify is also now the official — and exclusive...
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Spotify launches ‘Alone With Me’ microsite for The Weeknd

“Hey there, it’s Abel. How are you? So glad you could join me. I’ve been waiting for you. There’s a lot I want you to know,” The Weeknd told us this morning. Sadly it’s not an exclusive...
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Glass Animals created a music video with fans’ head-scans

Back in May, we wrote about an inventive digital marketing campaign for the band Glass Animals, letting fans poke around a virtual computer desktop and create stuff with their assets. Now label Polydor's ongoing campaign...
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Tools: Wavo. Marketing and Analytics for Music

With the huge number of platforms out there driving the success of modern marketing campaigns, it is increasingly challenging to get the full picture of how a campaign is performing and to then decide where to invest or what...
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Beck teams up with Nasa for an AI-powered visual album

Beck released his 'Hyperspace' album in November 2019, but now it's getting reimagined in an interesting way: as a visual album called 'Hyperspace: A.I. Exploration'. It's a partnership with space agency Nasa, pulling...
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Cardi B launches a $4.99-a-month subscription… on OnlyFans

It's rare that we have to unblock a website from our broadband's content filters in order to write a news story, but that's the case this morning. Cardi B has launched a new subscription for her fans, on the website OnlyFans – which...
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Julianna Barwick releases three tracks on meditation app Calm

Julianna Barwick is the latest artist to release music through meditation app Calm, following in the footsteps of Moby, Above & Beyond and Kygo. Barwick, who's signed to Ninja Tune, is releasing three extended versions...
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One Direction and Goldie get new anniversary websites

One Direction and Goldie? Now that's a collaboration made in musical heaven, possibly. Sadly they're not working together (yet!) but they have both just got new websites to celebrate significant anniversaries. It's 10...
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Sandbox Issue 257: Filter Tips. Making camera effects connect

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...