Tag: digital marketing
Bring Me The Horizon create “Spotify-powered T-shirts”
Sony Music/RCA Records UK act Bring Me The Horizon are using their fans’ Spotify listening data to shape the T-shirt design that they can then buy – all as part of the promotion for their amo album from January. By going...
October 15, 2019
Spotify makes Canvas less blank
The Canvas feature on Spotify (where a short video loops on the mobile app instead of just having the single or album artwork) is opening up to more users via the Spotify for Artists tool. Music Ally first spotted the feature...
October 11, 2019
Foals microsite tasks fans with saving content ‘before it’s lost’
2019 is a busy year for British band Foals: they’re releasing two albums: ‘Everything Not Saved Will Be Lost – Part 1’ came out in March, with ‘Everything Not Saved Will Be Lost – Part 2’ set to follow...
October 9, 2019
Entries now open for Sandbox’s Campaigns of the Year 2019
It’s that time again: Music Ally is starting work on our end-of-year ‘Sandbox Campaigns of the Year’ report, showcasing the best digital music-marketing campaigns of 2019. We’re inviting labels, management...
October 7, 2019
Sandbox Summit 2019 London, 30 October #ModernMusicMarketing
Music Ally is delighted to be hosting its flagship music marketing conference Sandbox Summit at the London Art House on Wednesday 30th October. A day packed with thought-leading discussions and presentations at the cutting...
September 25, 2019
Sandbox Issue 236: Power Plays. THE NEXT STEP FOR PLAYLISTS
Lead: Playlists are still enormously important for breaking acts and for building careers – but they are increasingly a moving target that gets harder and harder to hit. As they change what they are, how they work and what...
September 23, 2019
Sandbox Issue 235: Talking TikTok Triumphs
Lead: TikTok is an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
September 5, 2019
M2V: music video finds its new future
Debate surrounds what the first music video actually was, but by the 1970s these “pop promos” had become the playthings of the biggest acts in the world while by the 1980s, after the arrival of MTV, they were the biggest...
August 8, 2019
Stats revealed for the TikTok campaign for UMG’s ‘Money Dance’
There’s a healthy debate about the extent to which labels can make a track ‘go viral’ on TikTok, versus simply piling in to capitalise on the effect when this happens organically. Agency The Influencer Marketing Factory...
August 2, 2019
Sandbox issue 232: Music Marketing in Trigger Cities
Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
July 11, 2019
Digital Marketing Manager – Lex Records – London
About Lex: Lex is a record label, music publisher, and film production company based in London. The label was founded in 2001 and has released music by artists including Danger Mouse, Eyedress, GILA, Boom Bip, Neon...
July 10, 2019
Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019