Tag: digital marketing

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Sandbox Issue 268: YouTube Premiere Playbook

Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It...
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Downtown Music buys digital marketing firm Found·ee

Downtown Music Holdings likes buying interesting music/tech firms like Hipgnosis Songs Fund likes buying catalogues. The latest to join Downtown’s family is marketing platform Found·ee. The deal, for an undisclosed...
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TikTok’s new creator portal has tips for TikTokers old and new

There’s a long history of video and social media platforms building detailed ‘playbooks’ – resources teaching the people using their services how to build audiences and make good stuff. TikTok is no different:...
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Deutsche Grammophon launches remix app for Christian Löffler

Electronic artist Christian Löffler is releasing his new album ‘Parallels’ in February, and ahead of the launch label Deutsche Grammophon has created a web app for people to remix some of its music. Specifically...
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Amazon Music commissions ‘Variety Hour Special’ for Arlo Parks

Amazon Music’s latest artist partnership takes its cues from TV in the 1960s and 1970s, when ‘variety hour special’ shows would be fronted by an artist, with other acts taking part. Next Friday (29 January)...
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Sandbox Issue 266: 2020’s BEST MUSIC MARKETING CAMPAIGNS

It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking...
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Glass Animals launch an interactive Instagram filter

We’ve been really impressed with the digital shizzle of British band Glass Animals in recent times. The online replica of their computer desktop in May, for example, and the music video they made using fans’...
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Artist’s Toolkit. Tools that can help to propel artist careers forward in 2021

2020 has been an unprecedented year for the world and the music industry alike. With no live events, more importance was placed on other industry verticals – and while many people struggled, new opportunities emerged as...
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Linkfire’s latest attribution data deal is with YouTube Music

Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. "In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those...
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Sandbox Issue 263: A brand new experience: creating activations that connect in a non-live world

Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....
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Sandbox Issue 262: Key Lessons from Sandbox Summit Global

Lead: Sandbox Summit Global – Over five days at the end of September, we held our Sandbox Summit Global conference. For this Sandbox report, we’re digging into what we learned from the event and how it relates...
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Justin Bieber’s ‘Next Chapter’ is another YouTube documentary

If 10 episodes of YouTube documentary about Justin Bieber weren’t enough for you earlier this year, we have some good news. The video service is following up its ‘Justin Bieber: Seasons’ series with a one-off 30-minute...