Tag: digital marketing

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Linkfire’s latest streaming data partnership is with Deezer

Music marketing firm Linkfire has announced a deal with Deezer to access data on what music listeners do after following one of its 'smart links' to the streaming service. Artists, labels and marketers using Linkfire will...
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Twenty One Pilots launch online scavenger hunt for fans

The latest artist sending fans to different corners of the internet to unlock content around a new album is Twenty One Pilots. It kicked off with a livestream (although fans who missed that can check out the ‘START...
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Linkfire adds ‘Artist Bio Link’ feature for musicians

Music marketing platform Linkfire has a new feature that could be very useful for artists. It’s called ‘Artist Bio Links’. According to Linkfire, it “brings together all your promotions in one personalised...
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The Best Music Marketing Campaigns During Lockdown

*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history   The initial response within music marketing to lockdown was to charge into...
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Artist Tom Walker plans a 12-hour world tour on Zoom

Rock band Def Leppard hold the record for playing the most gigs in different continents in one day (three: Africa, Europe and North America). Meanwhile, Jeff Aug holds the record for most gigs in different countries in...
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#LolaDay created for 50th anniversary of Kinks classic

12 June is the 50th anniversary of ‘Lola’ by British band The Kinks, and there’s a digital campaign up and running to celebrate the anniversary. A dedicated microsite to celebrate #LolaDay (as it’s...
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Fans can get artist Alice Chater’s outfits… in Animal Crossing

We’ve mentioned the game Animal Crossing: New Horizons several times in this bulletin recently, mainly because it’s one of the chosen stress-busters for several members of the Music Ally team. But it’s...
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Sandbox Issue 253: Music Marketing in Lockdown

Lead: We are now several weeks into lockdown and have moved far, far beyond just “doing a livestream”. There was some wavering at the start as to whether albums should be delayed by several weeks or brought forward, but...
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James Arthur gets Super Mario-style Instagram stories game

Earlier this month, we wrote about a marketing campaign for Ministry of Sound that made inventive use of Instagram Stories to create a motorbike-racing game – with fans tapping to avoid obstacles and ravines (i.e. to move...
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Eminem taps Community platform for messaging with fans

"Dear Stan, I meant to write you sooner, but I just been busy," wrote Eminem on Instagram yesterday. "text me, ill hit you back" – with an accompanying phone number. And no, of course Eminem isn't giving out his cellphone...
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Pink Floyd launch ‘evolving’ playlist including rare tracks

Pink Floyd have launched a new streaming playlist on Spotify and YouTube called ‘Syd, Roger, Richard, Nick and David – An Evolving Pink Floyd Playlist‘. The clue to the playlist’s nature is in the title:...
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Chantel Jeffries gives Triller exclusive for new video

TikTok is not the only short-form video game in town and Triller has been snapping at its heels for some time, making a strong splash in the US and drawing in hip-hop acts in particular. Triller has now landed the exclusive on...