Tag: digital marketing

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Music marketing tips: the pros share their best advice at Sandbox Summit

The final day of Music Ally's Sandbox Summit Global online conference had a practical focus on music marketing, with two panels of experts offering their advice. First was a 'tips from the top' session picking the brains...
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Blackpink trail new album with Spotify and PubG Mobile

One of the K-Pop groups that have been smashing down global barriers recently is Blackpink, who you can expect to see splashed over many digital platforms in the coming week ahead of their new album's release on 2 October. Two...
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Ava Max is holding an album launch party inside Roblox

Gaming platform Roblox has more than 150 million monthly active users, and its head of music recently told Music Ally how keen the company is to work with artists and labels. Now we've got one of the first examples:...
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Ingrooves patents AI system for finding ‘high-value’ audiences

UMG's Ingrooves Music Group has been awarded a patent in the US that sounds pretty interesting: for "artificial intelligence automation of marketing campaigns". Stand by for patentspeak! "The system identifies patterns...
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Fortnite is the next frontier for K-Pop stars BTS

BTS are no strangers to the gaming world, having starred in their first mobile game BTS World last year, with a follow-up (BTS Universe Story) about to launch. Now the K-Pop stars are heading to one of the biggest, buzziest...
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The future of streaming and music marketing post Covid-19

After an introductory session offering views on Covid-19's music impact around the world, Music Ally's Sandbox Summit Global conference turned its attention to what happens next. The online event's 'Future of Streaming...
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Sandbox Issue 260: Twitch for Artists

Lead: Twitch for artists – Artists were drifting towards livestreaming platform Twitch before COVID-19 hit, and Twitch has been making overtures to musicians for a while. But since live performance was halted, interest...
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Spotify adds livestreams to its in-app concert listings

Spotify has been showing artists' upcoming tour dates on their profiles for years, although data on how effective those listings are at selling tickets is scarce. With the live industry still shut down in many parts of...
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Tom Walker is quizzing his fans in his new Alexa skill

The latest artist to get their own Alexa skill for Amazon's smart speakers is Tom Walker, for whom Sony Music UK has launched 'No. 1 Fan Music Quiz'. It's a daily quiz where Walker sets the questions (about his own "songs,...
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Tunng release a hybrid album-podcast series… on death

British band Tunng are releasing a collaborative musical project, Dead Club – which is a new album, podcast series and conversation all in one – focussed on death and grief. Each podcast episode will feature...
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Bella Thorne OnlyFans controversy points to future funding model

Maybe you’ve noticed the niche social-media pile-on that followed ex-Disney actress Bella Thorne joining “premium” social media platform OnlyFans – a sort of paywalled, no-holds-barred Instagram, which can be...
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How do social media camera filters work, how much do they cost to make, and are they worth the investment?

In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched...