Tag: digital marketing
Tools: Tradable Bits. Know your Fans, Market Smarter
Growing an artist’s listenership in specific markets or their social following is one part of the equation of nurturing fan bases and driving revenue. But what is often missing, is actually knowing who the fans are and...
May 20, 2020
Khruangbin’s AirKhruang gets remixed as ‘Shelter in Space’
One of 2018’s cleverest music marketing campaigns was the one for US group Khruangbin. It included the AirKhruang website, which asked fans to input details of their upcoming flights, then created Spotify playlists...
May 18, 2020
Zhu teams up with esports community Enthusiast Gaming
Zhu is the latest dance artist doing something interesting on Twitch – a livestreamed concert this Thursday (14 May) that will be used to premiere new single ‘Only’. However, it’s part of a wider deal...
May 12, 2020
Katy Perry launches a ‘virtual flower delivery service’
“Our goal is to provide the best virtual flower delivery service that can help you tell someone you care, you love them, you miss them, or simply thank them for believing in you. Select a bouquet you wish to share and...
May 11, 2020
Gallery view: Rita Ora gets an immersive online exhibition
We are seeing lots of campaigns having to quickly adapt their planned real-world elements to work as purely online initiatives – and the immersive video for Rita Ora’s ‘How To Be Lonely’ single is a very good case...
May 7, 2020
Sandbox Summit Global online event set for September
Music Ally is delighted to announce that we are taking our successful Sandbox Summit events online with a new global edition taking place from 21st September to 25th September across two hours each day. The event is supported...
May 6, 2020
Music Ally Startup Files: Fanaply’s limited-edition digital collectibles
In November 2019, WMG's head of innovation, recorded music, Scott Cohen told Music Ally that he was interested in the ways that blockchain technology could create new value for the industry. One example: digitally-scarce...
May 5, 2020
Carlos Vives launches #NoTeVayasDeTuCasa video-call campaign
As the coronavirus pandemic continues, we’re seeing a growing number of artist marketing campaigns – and even the music that’s at the centre of them – address the crisis. The latest marketing example is from...
April 27, 2020
Trojan Records taps fans for Young, Gifted and Black campaign
It’s the 50th anniversary of the release of ‘Young, Gifted and Black’ by Bob Andy and Marcia Griffiths, and label Trojan Records is gearing up to celebrate it in style. It has launched a campaign of the...
April 24, 2020
Tommy Boy president: ‘YouTube could become our number one DSP’
Friday saw the first ever Music Ally TV weekly show, broadcast using video-conferencing platform Zoom. Our guests included Rosie Lopez, president of Tommy Boy, and the topic at hand was YouTube. "We're feeling very optimistic...
April 20, 2020
Sandbox Issue 250: The power of smaller playlists
Lead: The likes of New Music Friday and Today’s Top Hits might theoretically get your music in front of the most people; but if they are not listening, then what’s the point? In a business that has long run on the assumption...
April 16, 2020
Drake’s ‘Toosie Slide’ heads towards 3bn views on TikTok
Drake released his new track ‘Toosie Slide’ on 2nd April, and as we reported before, TikTok and other social platforms were part of its marketing strategy right from the start, thanks to the recruitment of some prominent...
April 16, 2020