Tag: digital marketing

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Prick up your earworms: Beat Fever is reviving mobile music games

More than a decade ago, music games were something the music industry was excited about. Guitar Hero, Rock Band and SingStar had the benefit of not just being console games built entirely around music; they also had multiple...
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Record Bird shuts down its apps and site in Sendmate pivot

Music discovery service Record Bird is shutting down its apps and website, as the company pivots to focus on its Sendmate messaging-marketing B2B tool. We liked Record Bird as a service: a feed of everything new from...
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Motive Unknown boss talks marketing, merch and Spotify

In 2011, PIAS Group’s head of digital marketing Darren Hemmings left to set up his own consultancy, Motive Unknown. Originally conceived as a solo freelance affair, seven years on the company has expanded to six people,...
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Spotify adds feature for pitching unreleased music to its playlist curators

Spotify has added a new feature to its back-end: the ability for artists and labels to submit unreleased songs for “playlist consideration” by its in-house team of curators. The feature goes live today in beta, as...
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BTS characters BT21 get exclusive on Facebook Messenger

Have you heard of BT21? They’re the animated characters created by K-Pop megastars BTS, who’ve become a popular merchandising line in their own right. Now they’re enjoying a new extension on Facebook Messenger, as well...
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Childish Gambino gets a new summer-themed Snapchat lens

Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat. Gambino and RCA Records worked with Snap to create a new Snapchat...
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Stashimi releases figures for G-Eazy and Zedd messaging bots

Startup Stashimi has built a platform for artist messaging bots, working with artists including G-Eazy, Zedd, Kelly Clarkson and Blake Shelton. The company says it has more than 100 artists using its tool to create bots...
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Artist exclusives: Rag’n’Bone Man and Florence + The Machine

Deezer has thankfully restrained itself from plastering British artist Rag’n’Bone Man across its programmed playlists today. But the streaming service has made him the first musician to get an ‘artist channel takeover...
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Years & Years preview new album with Facebook Camera effects

The latest element in artist Years & Years’ campaign for their new album ‘Palo Santo’ is a set of augmented-reality ‘effects’ for Facebook’s Camera feature. Fans using the camera to record video selfies can...
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WhatsApp adds new broadcast-only mode for groups

Messaging app WhatsApp was designed for peer-to-peer(s) communication rather than for marketing, so it’s always been a slightly awkward tool for the latter use. Labels and managers have run WhatsApp mailing lists, which...
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Middle Kids get a ‘Found Friends’ Spotify playlist-matcher

Australian indie band Middle Kids have a new album called ‘Lost Friends’ which is being promoted via a nifty Spotify playlist-matching microsite called ‘Found Friends’. The site gets fans to log in using their...
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Sendmate generated 53.8% click-through rate for Imogen Heap

Artist Imogen Heap is heading off on a world tour soon under her ‘Mycelia’ banner – you may remember us reporting on the plans from her launch event in December – and she’s been testing a new tool to let fans...