Tag: digital marketing

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Feature·fm adds conversion data from Anghami, Qobuz and more

We've reported on Linkfire's various partnerships to get conversion (or 'attribution') data from streaming services, so that music marketers can tell not just that fans tapped or clicked on smart links, but whether they streamed,...
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What can the global music industry learn from K-Pop and South Korea?

K-pop is the genre that ate the world whole. Acts like BTS, Blackpink, Twice and TVXQ are not just some of the biggest acts within the genre – they are some of the biggest acts in the world. There is a lot that other artists...
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Mike Singer single promoted with stream-to-unlock campaign

Warner Music Central Europe has created a stream-to-unlock initiative to push ‘100Tausend’ (‘100 Thousand’), the new single from German artist Mike Singer which is released on 17 July. Users going to a page on...
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Ashnikko’s new track has a Beats by Dre and TikTok partnership

Artist Ashnikko's breakthrough last year was fuelled by TikTok, when her track 'Stupid' went viral. Now, for her new track 'Daisy' she is prioritising the platform – this time with Apple's music hardware brand Beats by...
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Sandbox Issue 256: PRIMAL STREAM 📱🎧 Making lockdown concerts work

Lead: Livestreams have moved to try and fill the massive hole left by the total cancellation of tours and festivals around the world. As more acts do them, however, it becomes incrementally harder to stand out and draw...
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Tools: Smart links roundup

Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all trying to develop and innovate in ways...
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The Midnight create a prom playlist generator for all ages

Ninja Tune/Counter Records act The Midnight have a new single out called ‘Prom Night’ and have created a special prom-themed playlist generator for it. On a dedicated website, users input their name as well as the date...
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First speakers and agenda details for Sandbox Summit Global

Today we’re announcing the first confirmed speakers and outline agenda for our Sandbox Summit Global conference, which takes place online in September. The event will include Platoon’s Denzyl Feigelson in conversation...
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Spotify releases Marquee stats including 20% conversion rate

'Marquee' is Spotify's tool that pops up in its mobile app suggesting that people listen to a new release by an artist that they like. In the US and Canada, it's currently being beta-tested as a paid advertising slot. Now...
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Lady Gaga launches creative Chromatica contest with Adobe

In May we reported on Marshmello teaming up with creative-software firm Adobe on a 'Be Kind' campaign, getting fans to create a short video based on his new single. Now the company is launching a new contest with Lady...
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DJ Regard gets his own Regard Runner promotional game

Music Ally last covered Kosovo-based artist DJ Regard in September 2019, when his 'Ride It' track became a TikTok-assisted viral hit. Now the artist, signed to Ministry of Sound, is getting his own casual game, Regard Runner,...
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Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...