Tag: digital marketing

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Social media newsfeeds are dying. What’s the future of sharing? (guest column)

This guest column comes from Tim Heineke, founder and CEO of I AM POP. Social media, the poster child of the internet revolution, is losing its influence to such an extent that even Mark Zuckerberg has accepted the decline...
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Bastille get an online ‘Doom Days House’ for fans to explore

“Escape the harsh realities of the world,” suggests a new website launched for British band Bastille. With 2019 being what it is, that’s a good pitch: time for some light-hearted, sweet content that… Oh wait. “Step...
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Music streaming in 2019: radio rivalry, Spotify sustainability and ‘west versus east’

Streaming was the big driver behind the recorded-music industry’s 9.7% growth in 2018, according to the IFPI. In fact, streaming revenues grew by 34% to $8.9bn, accounting for 47% of the global total. At the end of 2018,...
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Messenger creates sticker pack for BT21/BTS

You’ll be very familiar with BTS but perhaps less so with BT21. Yet they are the same. Sort of. The K-pop group created animated versions of themselves, gave them back stories and also created merchandise lines for them....
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Sandbox Issue 229: Partnerships. How labels are sharing marketing

Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
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Flighthouse CEO Jacob Pace talks TikTok, music and virality

Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done. “To really make stuff go on TikTok requires a lot of...
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Vizu.al pitches merits of embedding videos in email marketing

US firm Vizu.al has built a client list of more than 300 artists, labels, festivals and agencies with its technology that’s capable of embedding video within emails sent out to mailing lists. Founder Matt Highsmith spoke...
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Podcasts and music: the opportunities… and the annoyances

Around 62 million Americans are listening to podcasts on a weekly basis, according to the latest edition of Edison Research and Triton Digital’s ‘The Infinite Dial’ report, which was published in March 2019. Another...
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Sony Music’s Jose Abreu talks superfans, artists and content

An artist’s keenest fans are their lifeblood in the modern music industry: the people who won’t just stream music casually, but will listen over and over again; share it with friends and the wider world via social networks;...
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How can labels and musicians avoid the ‘dry streams paradox’ in 2019?

Music Ally wrote about the ‘dry streams paradox’ earlier this year in our Sandbox music-marketing report: it refers to the situation where millions of streams for a song driven by a popular playlist on Spotify or Apple...
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Facebook news-feed to focus more on friends and ‘worthwhile’ links

Earlier this week Music Ally reported on Facebook’s admission that its new privacy tool may impact the way marketers use targeting features to build audiences on the social network. Now the company has followed that with an...
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Facebook warns that its new privacy tool ‘may impact targeting’

From unintended consequences of its core features to deliberate abuses of the way it made users’ data available to developers, Facebook is firefighting on several fronts in 2019. It should come as no surprise that its attempts...