Tag: digital marketing

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Tools: Tradable Bits. Know your Fans, Market Smarter

Growing an artist’s listenership in specific markets or their social following is one part of the equation of nurturing fan bases and driving revenue. But what is often missing, is actually knowing who the fans are and...
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Khruangbin’s AirKhruang gets remixed as ‘Shelter in Space’

One of 2018’s cleverest music marketing campaigns was the one for US group Khruangbin. It included the AirKhruang website, which asked fans to input details of their upcoming flights, then created Spotify playlists...
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Zhu teams up with esports community Enthusiast Gaming

Zhu is the latest dance artist doing something interesting on Twitch – a livestreamed concert this Thursday (14 May) that will be used to premiere new single ‘Only’. However, it’s part of a wider deal...
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Katy Perry launches a ‘virtual flower delivery service’

“Our goal is to provide the best virtual flower delivery service that can help you tell someone you care, you love them, you miss them, or simply thank them for believing in you. Select a bouquet you wish to share and...
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Gallery view: Rita Ora gets an immersive online exhibition

We are seeing lots of campaigns having to quickly adapt their planned real-world elements to work as purely online initiatives – and the immersive video for Rita Ora’s ‘How To Be Lonely’ single is a very good case...
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Sandbox Summit Global online event set for September

Music Ally is delighted to announce that we are taking our successful Sandbox Summit events online with a new global edition taking place from 21st September to 25th September across two hours each day. The event is supported...
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Music Ally Startup Files: Fanaply’s limited-edition digital collectibles

In November 2019, WMG's head of innovation, recorded music, Scott Cohen told Music Ally that he was interested in the ways that blockchain technology could create new value for the industry. One example: digitally-scarce...
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Carlos Vives launches #NoTeVayasDeTuCasa video-call campaign

As the coronavirus pandemic continues, we’re seeing a growing number of artist marketing campaigns – and even the music that’s at the centre of them – address the crisis. The latest marketing example is from...
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Trojan Records taps fans for Young, Gifted and Black campaign

It’s the 50th anniversary of the release of ‘Young, Gifted and Black’ by Bob Andy and Marcia Griffiths, and label Trojan Records is gearing up to celebrate it in style. It has launched a campaign of the...
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Tommy Boy president: ‘YouTube could become our number one DSP’

Friday saw the first ever Music Ally TV weekly show, broadcast using video-conferencing platform Zoom. Our guests included Rosie Lopez, president of Tommy Boy, and the topic at hand was YouTube. "We're feeling very optimistic...
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Sandbox Issue 250: The power of smaller playlists

Lead: The likes of New Music Friday and Today’s Top Hits might theoretically get your music in front of the most people; but if they are not listening, then what’s the point? In a business that has long run on the assumption...
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Drake’s ‘Toosie Slide’ heads towards 3bn views on TikTok

Drake released his new track ‘Toosie Slide’ on 2nd April, and as we reported before, TikTok and other social platforms were part of its marketing strategy right from the start, thanks to the recruitment of some prominent...