Tag: digital marketing
Coldplay tease fans with digital Easter eggs for new album
There’s a new Coldplay double-album on the way next month, and it sounds like the band and their team are having fun with the announcement process. So far, the teaser campaign has included a typewritten letter sent to fans...
October 24, 2019
Pandora hails strong growth for its Artist Marketing Platform
It’s five years since Pandora launched its Artist Marketing Platform (AMP) tools for artists to market to listeners on the streaming service. The company is celebrating the anniversary with some new stats. “In the last...
October 24, 2019
Drum’n’bass artist Turno used messaging to grow his mailing list
British drum’n’bass artist Turno is the latest musician to explore messaging-based marketing with startup I Am Pop’s platform – and it has published a case study of his campaign with more details. Turno...
October 23, 2019
Introducing The Music Ally Learning Hub
We’re delighted to announce the launch of our brand new Learning Hub for the global music industry! What is this special place? The Music Ally Learning Hub is a new dedicated e-learning platform for the modern music...
October 17, 2019
Bring Me The Horizon create “Spotify-powered T-shirts”
Sony Music/RCA Records UK act Bring Me The Horizon are using their fans’ Spotify listening data to shape the T-shirt design that they can then buy – all as part of the promotion for their amo album from January. By going...
October 15, 2019
Spotify makes Canvas less blank
The Canvas feature on Spotify (where a short video loops on the mobile app instead of just having the single or album artwork) is opening up to more users via the Spotify for Artists tool. Music Ally first spotted the feature...
October 11, 2019
Foals microsite tasks fans with saving content ‘before it’s lost’
2019 is a busy year for British band Foals: they’re releasing two albums: ‘Everything Not Saved Will Be Lost – Part 1’ came out in March, with ‘Everything Not Saved Will Be Lost – Part 2’ set to follow...
October 9, 2019
Entries now open for Sandbox’s Campaigns of the Year 2019
It’s that time again: Music Ally is starting work on our end-of-year ‘Sandbox Campaigns of the Year’ report, showcasing the best digital music-marketing campaigns of 2019. We’re inviting labels, management...
October 7, 2019
Sandbox Summit 2019 London, 30 October #ModernMusicMarketing
Music Ally is delighted to be hosting its flagship music marketing conference Sandbox Summit at the London Art House on Wednesday 30th October. A day packed with thought-leading discussions and presentations at the cutting...
September 25, 2019
Sandbox Issue 236: Power Plays. THE NEXT STEP FOR PLAYLISTS
Lead: Playlists are still enormously important for breaking acts and for building careers – but they are increasingly a moving target that gets harder and harder to hit. As they change what they are, how they work and what...
September 23, 2019
Sandbox Issue 235: Talking TikTok Triumphs
Lead: TikTok is an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
September 5, 2019