Tag: digital marketing
Former Sony Music exec talks streaming: ‘Focus on the whales’
Thomas Hesse used to be the digital-business boss at Sony Music, but nowadays is an angel investor and startup founder (of still-stealthy Jamm Music) in his own right. He’s also written a column for Billboard that may...
April 16, 2019
Esperanza Spalding drove fans from Facebook / Instagram to Spotify
Facebook has published a case study of how artist Esperanza Spalding used the social network (and Instagram) to drum up excitement around her latest album ’12 Little Spells’ – including driving Spotify streams of...
April 4, 2019
Sandbox Issue 225: Retargeting in an Age of Privacy
Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about...
April 3, 2019
Lang Lang deploys digital tactics for ‘Piano Book’ album
Pianist Lang Lang likes to have fun with technology: we remember him playing ‘Flight of the Bumblebee’ on-stage using an iPad and the Magic Piano app back in 2010, for example. On Friday, he released his latest album...
April 1, 2019
The Battle of Billie Eilish: Spotify, Apple and YouTube scrap it out
Original content is a big strategic focus for the major streaming services in 2019, as is ‘claiming’ as many rapidly-emerging artists as possible, in terms of creating said original-content for and with them. Billie Eilish,...
March 29, 2019
Jax Jones and Martin Solveig spoof Fyre Festival with pre-save
“It’s just green mate”. “What is this???” Fans were initially confused about an Instagram post from artist Jax Jones late last week: it was just a green square. Which brought back memories of Tidal’s launch...
March 25, 2019
Dealing with the ‘dry streams’ paradox in the playlists era
Have you heard about ‘dry streams’ yet? They’re streams that come without a great deal of interest in the artist themselves: for example, on mood or activity-driven playlists on streaming services where listeners aren’t...
March 21, 2019
Chatty Penguin’s Cally Hocknell talks marketing, stories and Insta-famous eggs
“What’s the point of marketers like me, why would you commission research, when an egg knocks Kylie Jenner off the top spot on Instagram?!” There were jokes and sharp insight in equal measures in music marketer and Chatty...
February 19, 2019
Brit Awards reveal plans for digital activations next week
Next Wednesday is the Brit Awards, the flagship annual awards show for the British music industry. It’s fair to say the organisers are leaving no stops un-pulled out when it comes to the digital activity around the event....
February 15, 2019
Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics
Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers...
February 7, 2019
Manager, Digital Marketing – BMG – London
About us We are a growing international music company that offers a friendly and collaborative working environment with great benefits and a leadership team who values every employee. Our mission is to be a better kind of...
February 1, 2019