Tag: digital marketing

Read More

Atlantic Records’ Tom Mullen talks catalogue marketing’s evolution

At record labels, catalogue and frontline used to be church and state – rarely mixing. But streaming is blurring the lines, and Tom Mullen’s role as VP of catalogue marketing for Atlantic Records is a further expansion...
Read More

Landmrk powers ‘frame-by-frame’ album-unlock campaign for CNCO

Latino boy-band CNCO have a new album on the way, and for the second time they’re working with location-based-marketing startup Landmrk to promote it. In August 2016, their label Sony Music US Latin used Landmrk for...
Read More

Facebook shuts down its ‘partner categories’ for ad-targeting

Facebook has announced that it’s shutting down its ‘partner categories’ ad-targeting feature. “This product enables third party data providers to offer their targeting directly on Facebook,” explained the social...
Read More

Sandbox Summit 2018 | NYC #MarketMusicBetter

Music Ally is pleased to announce some of the key speakers for Sandbox Summit NYC – the one-day music marketing conference sponsored by Linkfire and Push Entertainment which takes place at Opry City Stage, Times Square,...
Read More

Spotify and Deezer reveal latest artist partnerships

Spotify and Deezer have announced their latest artist-focused partnerships. For Spotify, that’s an initiative called ‘Louder Together’ which is an extension of its Spotify Singles program. The new thing isn’t just...
Read More

Google and OK Go launch ‘sandbox’ for use in classrooms

US band OK Go’s latest brand partnership is with Google, and it has an educational focus. The pair have launched something called the OK Go Sandbox, which they describe as “a collection of materials created for and...
Read More

Linkfire gets a deeper data partnership with Pandora

Linkfire has become a popular tool for music marketers using ‘smart links’ to direct fans to artists’ music on digital services, while getting analytics back from those clicks. Now the company has announced a deeper...
Read More

K-Pop stars BTS are getting their own YouTube Red series

YouTube has been one of the main engines behind the global success of K-Pop band BTS in the last year. Now they’re getting their own series on its YouTube Red subscription service. The eight-episode series is called...
Read More

Apple expands its Apple Music for Artists analytics beta

Apple unveiled its new analytics dashboard in January, with Apple Music for Artists available being tested by ‘a few thousand’ artists at that time. Now it’s opening up to wider numbers of musicians, although still...
Read More

Humble Angel boss wants self-serve artist ads on Spotify

As the founder of Playlists.net and subsequently a playlists/streaming-focused executive at Warner Music, Kieron Donoghue knows a thing or two about the streaming ecosystem. Now running indie label Humble Angel Records,...
Read More

Die Fantastischen Vier launch an augmented-reality video app

German hip-hop group Die Fantastischen Vier is the latest example of an artist exploring the potential of augmented reality (AR) technology. The band have launched a free iPhone app called Tunnel AR, which is an interactive...
Read More

Palo Santo Messenger bot kicks off Years & Years album campaign

What is Palo Santo? It’s a fictional city where androids and humans live side-by-side, of course. But don’t worry if you didn’t know that: this is only just being revealed, bit-by-bit, to fans of British band Years...