Tag: digital marketing
Conor Maynard gets a MayniacMap to crowdsource tour locations
EMI has launched an online 'MayniacMap' to get Conor Maynard's fans to decide where he should play on his next US tour.
October 9, 2012
Nina Nesbitt’s ‘Nesbian Code Generator’
Now before we start, it’s not as dirty as it sounds. The Nina Nesbitt ‘Nesbian Code Generator’ is a tool for fans to share messages with each other using the ‘Nesbian ‘code language that has been created via the...
September 21, 2012
Nina Nesbitt launches ‘Nesbian Code Generator’
Artist Nina Nesbitt has a new 'Nesbian Code Generator' tool for fans to share messages with one another in her very own coded language.
September 21, 2012
Sandbox Issue Sixty Nine – Promoted tweets rise up
Slowly but surely, promoted tweets are starting to pepper musicians' Twitter feeds. Are they an unwelcome intrusion that risks turning a social media channel into little more than an ad hoarding? Or are they, if used sparingly...
September 19, 2012
Onesheet pivots to become a LinkedIn for the music biz
Digital marketing startup Onesheet has been helping bands create hubs for all their content and social updates for more than a year now.
August 28, 2012
RootMusic revamps BandPage as off-Facebook hub for artists
What to do when Facebook’s Page Timelines have wiped out your core business helping music artists manage tabs on their profiles? If you’re RootMusic, you revamp your service as BandPage Everywhere – an off-Facebook...
July 25, 2012
Blur’s new singles available on iTunes, YouTube and Spotify
Yesterday saw the online debut of two new tracks from Britpop veterans Blur, initially promoted on Twitter as promised.
July 3, 2012
No official Justin Bieber app yet, but Blippar AR partnership
The lack of an official Justin Bieber app has always surprised us, given the enormous number of unofficial (and not very good) apps based on the star.
June 19, 2012
Sandbox issue sixty two: Fizzy rascals: soft drinks get sweet for digital music
Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their music strategies.
June 14, 2012
Digital marketing campaigns may have smaller impact than you think
We may all love an ingenious digital marketing campaign, but new research from San Francisco-based ad agency Heat offers rather depressing news on their impact among the world at large.
June 11, 2012
Alliance Entertainment buys D2C firm Audiolife
D2C firm Audiolife provides fulfillment services to the likes of Topspin and ReverbNation, as well as individual artists selling products and merchandise direct to fans.
May 23, 2012