Tag: digital marketing

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Pepsi launches Pulse – ‘a cheat sheet for pop culture’

Pepsi's latest digital marketing initiative is a website called Pepsi Pulse, or as Mashable describes it: "a social media-driven interactive dashboard for everything pop culture".
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Sandbox issue fifty six: mobile conflict – apps vs web

Mobile conflict: apps vs. web. We examine the need of artist apps verses mobile artist websites.
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Spotify runs Scandinavian ‘Battle of the Donkeyfans’ for Donkeyboy

Norwegian pop band Donkeyboy are running a 'Battle of the Donkeyfans', encouraging fans across Scandinavia to stream their new album as much as possible between 2 March and 15 March.
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Smashing Pumpkins to ‘transcend the single’ with new album

Smashing Pumpkins mainman Billy Corgan has outlined some of the details of an ambitious digital campaign around the band's next album Oceania, ahead of a proper unveiling at SXSW next week
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Chamillionaire goes D2C with Moontoast and PayPal

US artist Chamillionaire has launched a music store on his own website and Facebook page. He's using Moontoast's distributed store platform and PayPal for the purchasing mechanism.
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YouTube plus Pledge Music proves winning formula for Ana Free

Looking for success stories from artists building careers outside the traditional label system? Ana Free is the latest to add to the list. The singer/songwriter has built a fanbase on YouTube, with 82,000 subscribers and...
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Eyecon wants to get artists creating Eye-C Taglists

US startup Eyecon is keen to get more music artists working on content for its Taglists by Eye-C iOS and Android app. Pitched as a “more convenient and enjoyable way to find, share and play media”, it involves...
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Sandbox issue fifty-three: Does Facebook really Like music?

Lead: Does Facebook really Like music? Sandbox talks with Facebook’s director of strategic partner development, Karla Geci about the social networking giant’s involvement with music.
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Graham Coxon seeks video fans, while Paul McCartney wants marriage proposals

Two fun digital marketing campaigns to talk about today, from Blur guitarist Graham Coxon and Sir Paul McCartney. Coxon wants fans to appear in the video for his upcoming single 'What'll It Take', getting them to submit dance...
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Sandbox Issue Fifty-Two: Google + Creating Closer Circles With Music

Lead: Google+ creating closer circles with music? Examining the potential relationship the music industry could benefit from having with the search giant’s social network.
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Kylie Minogue re-records old hits for new digital campaign

It's 25 years since the release of Kylie Minogue's first single, Locomotion. To celebrate, the star has been holed up in London's Abbey Road studios re-recording some of her hits, which will be released over the course of...
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Chill relaunches as social video discovery site

Chill.com is the latest Silicon Valley startup to pivot from its original plans.