Tag: digital marketing

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The Pirate Bay launches Promo Bay digital marketing scheme

Yes, you read that right. The Pirate Bay wants to become a digital marketing platform for music artists, filmmakers and other creatives.
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Sandbox issue fifty-one: Japan: a digital marketer’s overview

Welcome back to the first issue of Sandbox for 2012. Lead - Japan: a digital marketer’s overview
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With Teeth: This Band Could Be Your Life

Engagement. Conversions. Metrics. All rather overused terms of late in the world of music marketing. I can’t talk – I’ve been as guilty as anyone of rolling them out alongside clangers such as “organic...
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Sandbox issue fifty: The most innovative campaigns of 2011

We asked some leading UK record labels and music companies what they thought was their most successful or innovative digital campaign of 2011 and their responses make up this issue.
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EMI launches Golden Years remix app for David Bowie

David Bowie has got his second iPhone remix app, with this one focusing on Golden Years, a single from 1975. The original 16 tracks have been bounced down to eight stems, which can have their volume turned up and down.
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Lady Gaga gets new Tap Rap Revenge game, Chrome ad and Rdio contest

You can't escape Lady Gaga this week, as the promotional juggernaut around her Born This Way album continues to roll. Mobile developer Tapulous has created a new ...
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Bing takeover for Dizzee Rascal

Dizzee Rascal is the latest artist to team up with Microsoft to promote the latter's Bing search engine. The British rapper 'curated' the Bing homepage last week with a collection of images shot by himself and art director...
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Facebook debuts new design for Pages

It leaked a few weeks ago, but Facebook has officially launched its new design for brand (and band) Pages on the social network.
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What can music marketers learn from the WWE?

Don't worry, we're not about to suggest that Lady Gaga suplexing James Blunt off a ladder in a cage is the future of music.
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Facebook accidentally disables ReverbNation links

Late last week, links on the social network to ReverbNation sites stopped working abruptly. Why?
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Who’s behind YouTube sensation Greyson Chance?

Heard of Greyson Chance? It might be soon hard to avoid him. The 12 year-old is currently 'doing a Susan Boyle' - shooting to fame via YouTube. Specifically, his piano'n'vocals performance of Lady Gaga's Paparazzi at a junior...
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Dan le Sac Vs Scroobius Pip on location

The latest artist to launch a location-based digital marketing campaign is Dan Le Sac Vs Scroobius Pip, with a GPS manhunt mashed up with Google Maps, sponsored by O2....