Tag: digital marketing

Topspin has a really interesting blog post about its work with an artist called Fanfario, including a four-step plan.

Music format firm MXP4 has announced the launch of a new mixtape module, which lets artists preview a selection of tracks while letting fans mess about with the transitions to create their own mixtapes.

Queensland academic Dave Carter is working on a report analysing whether social networks lead to an increase in income for music artists, and The Music Void has nabbed a preview of its findings.

Plenty of artists are ramping up their Facebook presences at the moment, but one piece of the puzzle has been missing: actual music sales.

Live Nation has announced plans for an online and offline scavenger hunt, with plans to post clues on the company’s Twitter accounts.

Australian "paid follower" service USocial.net has claimed that it was paid to collect 25,000 Twitter followers on behalf of Michael Jackson before the singer's death.

In what seems like an out-of-the-blue post on Twitter last Friday evening, Cory Ondrejka, EMI digital marketing exec VP, announced he is leaving after only five months in the role.

Radiohead have released a brand new song, which the band say was inspired by the recent death of British World War I veteran Harry Patch.

Topspin CEO Ian Rogers has been a high-profile speaker at numerous music biz conferences in the last year or so, and we've reported on some of the artists the company works with on digital marketing and direct sales.

Island Records artist Tinchy Stryder is getting interactive with his latest video using ''Clickthrough'' technology.

One of the big criticisms of successful new digital models like those tested by Radiohead and Nine Inch Nails is this: they're Radiohead and Nine Inch Nails, with millions of fans.

Here's an interesting project: six music industry bloggers and consultants are taking charge of a mystery indie artist's career, each advising them on one aspect of making it the DIY way.