Tag: digital marketing

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In this week’s Sandbox report: Pre-release streams, Twitter, Ed Sheeran and more

This week’s Sandbox digital music marketing report was published last night, including a lead feature exploring the increasingly-cluttered area of pre-release album streams. If everyone else is doing it, how can you...
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Taylor Swift and Celine Dion take personal touch to engage with online fans

Some good press for Taylor Swift and Celine Dion this week, for using social media to respond to some of their keenest fans. Business Insider reports on how Swift has been popping up in the comments section of Instagram photos...
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Psy launches new sticker set on Line for fans who watch his YouTube video

We wrote recently about the latest song (and video, obv) from Psy: a collaboration with Snoop Dogg called ‘Hangover‘. Now it’s being promoted through messaging app Line with a free set of branded Psy stickers,...
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Sandbox 111 – Album pre-releases

Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the stream yourself are...
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Kickstarter campaign revives Aphex Twin’s ‘Caustic Window’ album

Well, this isn’t really digital marketing, in the sense that Aphex Twin merely gave this project his blessing rather than ran it. But it’s an interesting example of crowdfunding in action. Fans teamed up to pledge...
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Brian Message says artists and managers need a seat at digital deals table

Last night we held our ‘I Can See Clearly Now: Transparency in the Digital Age’ debate in London. Among the speakers were manager Brian Message, who made a call for managers and artists to be more involved in...
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Spotify and Box TV launch new “real time” chart show

It’s a “digital chart news” bonanza today. Box TV is partnering with Spotify to create a new TV show, The Official Box+ Streaming Chart, that will focus on streaming data. It claims the chart will reflect “real time...
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BPI unveils summer digital marketing and YouTube workshops

UK record company trade body the BPI, in association with Music Ally, is running a series of free training workshops in May, June, July and August this year that will cover digital marketing and using YouTube. The sessions...
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Facebook augmenting its ads with users’ web browsing data

Facebook has announced some new tools for marketers buying ads on its platform, although they may be controversial for some users. “Today, we learn about your interests primarily from the things you do on Facebook,...
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Spotify and Beats Music go head-to-head with World Cup campaigns

This month’s football World Cup isn’t just about Spain against the Netherlands, Germany against Portugal, and England against whoever’s practised penalties more than them. The tournament is also a battleground...
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Led Zeppelin remastered albums promoted by WMG’s PlaylistMe team

What seems like the umpteenth round of Led Zeppelin remasters are live and loud this month, including homepage promotion on Spotify for a playlist of the new deluxe editions of the band’s first three albums (ahem, complete...
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In this week’s Sandbox marketing report: Bandcamp, Whaam, Pharrell and more

Our Sandbox digital music marketing report went out last night: here’s what you can expect to find inside. Our lead feature profiles Bandcamp, the D2C platform that’s rapidly becoming a music discovery network...