Tag: digital marketing

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YouTube plus Pledge Music proves winning formula for Ana Free

Looking for success stories from artists building careers outside the traditional label system? Ana Free is the latest to add to the list. The singer/songwriter has built a fanbase on YouTube, with 82,000 subscribers and...
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Eyecon wants to get artists creating Eye-C Taglists

US startup Eyecon is keen to get more music artists working on content for its Taglists by Eye-C iOS and Android app. Pitched as a “more convenient and enjoyable way to find, share and play media”, it involves...
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Sandbox issue fifty-three: Does Facebook really Like music?

Lead: Does Facebook really Like music? Sandbox talks with Facebook’s director of strategic partner development, Karla Geci about the social networking giant’s involvement with music.
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Graham Coxon seeks video fans, while Paul McCartney wants marriage proposals

Two fun digital marketing campaigns to talk about today, from Blur guitarist Graham Coxon and Sir Paul McCartney. Coxon wants fans to appear in the video for his upcoming single 'What'll It Take', getting them to submit dance...
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Sandbox Issue Fifty-Two: Google + Creating Closer Circles With Music

Lead: Google+ creating closer circles with music? Examining the potential relationship the music industry could benefit from having with the search giant’s social network.
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Kylie Minogue re-records old hits for new digital campaign

It's 25 years since the release of Kylie Minogue's first single, Locomotion. To celebrate, the star has been holed up in London's Abbey Road studios re-recording some of her hits, which will be released over the course of...
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Chill relaunches as social video discovery site

Chill.com is the latest Silicon Valley startup to pivot from its original plans.
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Lady Gaga joins Google+

Well, this was inevitable. Lady Gaga has an official Google+ profile, although her (at the time of writing) 18,428 fans on the social network pales in comparison to her 18.2m Twitter followers and 46.6m Facebook fans.
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Katy Perry inks EA deal for branded The Sims games

Katy Perry is the latest music artist to work with EA in its game franchise The Sims, but she's going beyond the Simlish tracks donated by other musicians.
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One Like Son record their album on iPhone setup

Yes, believe it or not, there is still mileage to the whole 'make music using iOS devices and get publicity' thing.
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The Pirate Bay launches Promo Bay digital marketing scheme

Yes, you read that right. The Pirate Bay wants to become a digital marketing platform for music artists, filmmakers and other creatives.
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Sandbox issue fifty-one: Japan: a digital marketer’s overview

Welcome back to the first issue of Sandbox for 2012. Lead - Japan: a digital marketer’s overview