Tag: digital marketing

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Erasure turn to PledgeMusic for pre-orders of next album

Don’t call PledgeMusic ‘crowdfunding’ – the company has been working hard to separate its music-focused service out from what high-profile rivals like Kickstarter and Indiegogo do in recent times. The latest example...
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Sandbox 109 – #MUSICMARKETING

Lead: Twitter has turned the hashtag into a powerful marketing tool and now Facebook, Instagram and even Amazon are piling on. We look at how hashtags can be best used, where they can go disastrously wrong and why they will...
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Sandbox 108 – Tracks & Field

Lead: summers for the music industry have traditionally meant festivals, but this year's "summer of sport" spells out huge opportunities for music to get involved – and all beyond the standard tie-in album or sync licensing...
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How would indie labels spend £1k to break a new artist digitally?

Marketing budgets aren’t what they were across the music industry, but indie labels have often thrived on squeezing the most out of their resources to help emerging bands break through. A session at AIM’s Music Connected...
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Sandbox 107 – Info Blizzard

Lead: the music business used to run on guesswork and now it's awash with intricate data. But are we now generating data for data's sake? Or is this actually helping in refining music marketing and getting the most possible...
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Sandbox 106 – Rise of the MCNs

Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise? Or are they...
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Sandbox 105 – Marketing to older consumers

Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly digital, while the...
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Sandbox 103 – Teenage Rampage

Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like Twitter and Facebook...
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Music Ally Sandbox 102 – Platform and Function

Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....
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Music Ally Sandbox 100 – Welcome to 2014

Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd love to consign...
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Sandbox End of Year Special: The Best Campaigns of 2013

For the final Sandbox of 2013 we look at the digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge new artists...
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Sandbox 93 – My biggest mistake

Lead: what was the biggest mistake you ever made in your job? Does thinking about it now give you the cold sweats and a dreadful gnawing in your stomach?