Tag: digital marketing

Island Records artist Tinchy Stryder is getting interactive with his latest video using ''Clickthrough'' technology.

One of the big criticisms of successful new digital models like those tested by Radiohead and Nine Inch Nails is this: they're Radiohead and Nine Inch Nails, with millions of fans.

Here's an interesting project: six music industry bloggers and consultants are taking charge of a mystery indie artist's career, each advising them on one aspect of making it the DIY way.

Atlantic Records certainly isn't missing a trick capitalising on the barnstorming success of Jazon Mraz's I'm Yours song - the fifth best-selling digital single of all-time, apparently.

If you're a bolshy teenager going by the moniker of ''Sexman'' on YouTube, who specialises in shouting about celebrities, you probably don't expect them to answer back.

We reported on Placebo's latest digital marketing campaign in a recent Music Ally Report feature, but now label PIAS has given us an update on the campaign's performance.

Music analytics firm Band Metrics has expanded its private beta, inviting "several thousand" artists, labels and music marketeers to test its new system for reporting and analysing how music is being consumed and talked about...

Last week, Hype Machine published a list of artists who'd been the subject of attempts to cheat the site's popularity chart.

Website-building service Moonfruit has launched a Twitter hashtag marketing campaign, following a similar one a few weeks ago from rival Squarespace.

Former Matchbox Twenty frontman Rob Thomas is releasing his new album Cradlesong, and has his own promotional iPhone app to tie in with it.

The latest tool that aims to help labels and managers track online buzz around their artists is Trendrr Pro, a new premium version of an existing free service.

This is an intriguing idea: if you're running forums for an artist or music service, why not integrate them with Twitter?