Tag: digital marketing
Sandbox 103 – Teenage Rampage
Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like Twitter and Facebook...
February 26, 2014
Music Ally Sandbox 102 – Platform and Function
Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....
February 12, 2014
Music Ally Sandbox 100 – Welcome to 2014
Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd love to consign...
January 15, 2014
Sandbox End of Year Special: The Best Campaigns of 2013
For the final Sandbox of 2013 we look at the digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge new artists...
December 18, 2013
Sandbox 93 – My biggest mistake
Lead: what was the biggest mistake you ever made in your job? Does thinking about it now give you the cold sweats and a dreadful gnawing in your stomach?
September 25, 2013
Sandbox Issue 91 – MP-Free
Lead: pretty much every artist now gives away MP3s at some point, often in exchange for emails. We look at the best time to do this, what types of tracks should be considered for giveaways and who the best partners are to...
August 14, 2013
NOW compilations spawn a new running app from Sony Music
The latest music brand to launch a fitness-related app is NOW That's What I Call Music. The app is called NOW Running, and it has launched for iPhone with Windows Phone to follow
June 3, 2013
Blur open UGC tour diary
Ahead of their Coachella show this weekend, Blur have created a digital tour diary for fans to contribute to during their 2013 tour.
April 12, 2013
Sandbox Issue 82 – Missed Apportunity?
Lead: Music's relationship with gaming apps has been tentative at best, but there is a lot for the music business to learn from how such apps are marketed, how they regard free and engage in social sharing. It's time to make...
April 10, 2013
Angel gets SoundCloud-powered album reveal online
As part of our coverage of SoundCloud recently, we've been exploring how labels are using the service in their digital marketing.
March 18, 2013
YouTube tipped to introduce premium subscription channels
YouTube has made a big push for original channels on its service over the last year, funding more than 160 of them itself.
January 30, 2013