Tag: digital marketing

Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like Twitter and Facebook...

Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....

Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd love to consign...

For the final Sandbox of 2013 we look at the digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge new artists...

Lead: what was the biggest mistake you ever made in your job? Does thinking about it now give you the cold sweats and a dreadful gnawing in your stomach?

Lead: pretty much every artist now gives away MP3s at some point, often in exchange for emails. We look at the best time to do this, what types of tracks should be considered for giveaways and who the best partners are to...

The latest music brand to launch a fitness-related app is NOW That's What I Call Music. The app is called NOW Running, and it has launched for iPhone with Windows Phone to follow

Ahead of their Coachella show this weekend, Blur have created a digital tour diary for fans to contribute to during their 2013 tour.

Lead: Music's relationship with gaming apps has been tentative at best, but there is a lot for the music business to learn from how such apps are marketed, how they regard free and engage in social sharing. It's time to make...

As part of our coverage of SoundCloud recently, we've been exploring how labels are using the service in their digital marketing.

YouTube has made a big push for original channels on its service over the last year, funding more than 160 of them itself.

Music venues and other businesses now have a dedicated mobile app to monitor their Foursquare check-ins and run promotions on the social location service