Tag: digital marketing

Katy Perry is the latest music artist to work with EA in its game franchise The Sims, but she's going beyond the Simlish tracks donated by other musicians.

Yes, believe it or not, there is still mileage to the whole 'make music using iOS devices and get publicity' thing.

Yes, you read that right. The Pirate Bay wants to become a digital marketing platform for music artists, filmmakers and other creatives.

Welcome back to the first issue of Sandbox for 2012. Lead - Japan: a digital marketer’s overview

Engagement. Conversions. Metrics. All rather overused terms of late in the world of music marketing. I can’t talk – I’ve been as guilty as anyone of rolling them out alongside clangers such as “organic...

We asked some leading UK record labels and music companies what they thought was their most successful or innovative digital campaign of 2011 and their responses make up this issue.

David Bowie has got his second iPhone remix app, with this one focusing on Golden Years, a single from 1975. The original 16 tracks have been bounced down to eight stems, which can have their volume turned up and down.

You can't escape Lady Gaga this week, as the promotional juggernaut around her Born This Way album continues to roll. Mobile developer Tapulous has created a new ...

Dizzee Rascal is the latest artist to team up with Microsoft to promote the latter's Bing search engine. The British rapper 'curated' the Bing homepage last week with a collection of images shot by himself and art director...

It leaked a few weeks ago, but Facebook has officially launched its new design for brand (and band) Pages on the social network.

Don't worry, we're not about to suggest that Lady Gaga suplexing James Blunt off a ladder in a cage is the future of music.

Late last week, links on the social network to ReverbNation sites stopped working abruptly. Why?