Tag: digital marketing
Katy Perry inks EA deal for branded The Sims games
Katy Perry is the latest music artist to work with EA in its game franchise The Sims, but she's going beyond the Simlish tracks donated by other musicians.
January 18, 2012
One Like Son record their album on iPhone setup
Yes, believe it or not, there is still mileage to the whole 'make music using iOS devices and get publicity' thing.
January 18, 2012
The Pirate Bay launches Promo Bay digital marketing scheme
Yes, you read that right. The Pirate Bay wants to become a digital marketing platform for music artists, filmmakers and other creatives.
January 17, 2012
Sandbox issue fifty-one: Japan: a digital marketer’s overview
Welcome back to the first issue of Sandbox for 2012. Lead - Japan: a digital marketer’s overview
January 12, 2012
With Teeth: This Band Could Be Your Life
Engagement. Conversions. Metrics. All rather overused terms of late in the world of music marketing. I can’t talk – I’ve been as guilty as anyone of rolling them out alongside clangers such as “organic...
January 9, 2012
Sandbox issue fifty: The most innovative campaigns of 2011
We asked some leading UK record labels and music companies what they thought was their most successful or innovative digital campaign of 2011 and their responses make up this issue.
December 22, 2011
EMI launches Golden Years remix app for David Bowie
David Bowie has got his second iPhone remix app, with this one focusing on Golden Years, a single from 1975. The original 16 tracks have been bounced down to eight stems, which can have their volume turned up and down.
June 20, 2011
Lady Gaga gets new Tap Rap Revenge game, Chrome ad and Rdio contest
You can't escape Lady Gaga this week, as the promotional juggernaut around her Born This Way album continues to roll. Mobile developer Tapulous has created a new ...
May 24, 2011
Bing takeover for Dizzee Rascal
Dizzee Rascal is the latest artist to team up with Microsoft to promote the latter's Bing search engine. The British rapper 'curated' the Bing homepage last week with a collection of images shot by himself and art director...
May 23, 2011
Facebook debuts new design for Pages
It leaked a few weeks ago, but Facebook has officially launched its new design for brand (and band) Pages on the social network.
February 11, 2011
What can music marketers learn from the WWE?
Don't worry, we're not about to suggest that Lady Gaga suplexing James Blunt off a ladder in a cage is the future of music.
January 31, 2011