Tag: digital marketing

If you're managing a bunch of Twitter feeds for your company or artists, you'll be needing a desktop application to help.

Ticketmaster's decision to close its Echomusic digital marketing subsidiary could leave as many as 200 artists in the lurch, according to a report on String Theory Media's blog.

Placebo are riding high in charts around Europe, following the release of their sixth studio album Battle For The Sun.

We've written about Google Wave a couple of times recently: it's Google's next big thing, mashing up email, messaging, chat, social networking, collaborative working and other technologies.

Quote of the day: "If you're thinking that your band is not ''big enough'' to start charging fans a premium, then maybe your not thinking enough out of the box about what you'd put into your deluxe box to make it worth buying".

Here's more evidence to support our view that Twitter in itself isn't a revolution in music marketing in itself - but just a tool for clever artists and labels to make the most of.

Forget social media and iPhone apps and Flash games and all the other new-fangled digital marketing channels. Katy Perry wants fans to pick up the phone and give her a call.

Asher Roth is the latest artist to get his own iPhone app - in this case, from EpicTilt, a firm that's worked with the likes of Lil Wayne, Lady Gaga and Akon in the past.

The latest band to go direct to fans is the Smashing Pumpkins, with mainman Billy Corgan launching a 12-week $40 subscription service for "access to various media updates detailing the creative process within the studio"...

Bob Dylan is certainly spreading the digital love around for his new album.

How does stuff spread virally on Facebook?

This is how you remind me... that I can download a free video! The technology required for Bluetooth-based proximity marketing has been around for a while now, but is still seen as something of a novelty.