Tag: digital marketing

As part of our coverage of SoundCloud recently, we've been exploring how labels are using the service in their digital marketing.

YouTube has made a big push for original channels on its service over the last year, funding more than 160 of them itself.

Music venues and other businesses now have a dedicated mobile app to monitor their Foursquare check-ins and run promotions on the social location service

It was announced yesterday that Webdoc will be continuing their stellar work but will be rebranded and renamed as Urturn. We spoke to CEO, Stelios Tzonis and Head of Music, Olivier de Simone about what has brought on the...

Believe Recordings is a record label based in London which sprung from the success of our Parisian counterparts. We help represent their key artists in the UK as well as signing great musicians we discover ourselves.

The Bring Me to 1D was a two month global campaign, where fans could win ‘Go1den Tickets’ to One Direction’s sold out show at Madison Square Garden.

Digital music service Muzooka has emerged from invite-only beta with a music discovery service that's promising to pay artists 100% of their sales revenues.

In our final Sandbox issue of the year we dissect 20 of the best digital marketing campaigns of 2012. Covering pop, rock, dance, classical, hip-hop and world, it's a broad sweep of genres and an equally broad sweep of platforms...

We look instead at the other music-based apps sitting on the social network's platform, assessing how they are benefitting (or not) from the partnership and how they are helping the music business (or not)

Artists with an Instagram account now have a new way to promote it: badges that can be embedded on websites and blogs.

Social media marketing firm theAudience has raised $20m of funding.

Carly Rae Jepsen is one artist who has definitely benefitted from the power of YouTube. To capitalise on this UMG have released an interactive CRJ game.